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The latest video production, creative development, and marketing news regarding Nordic Media

Nordic Media > Marketing Agency

We kicked off 2019 with a rockstar client, Dr. Michael Major and Verve orthodontics. He is an orthodontist who specializes in Invisalign and owns the coolest office we have ever seen. It’s an orthodontic office/ cafe/ rec- room, all in one. A paradise for children, and a treat for parents.

We first met Michael back in 2018, with talk of bringing awareness to his clinic. He wanted to present the fun and cheerful side of orthodontistry.

 

Majorly Great:

Instead of the traditional, sterile, plain white walled office with maybe a picture of a flower or a landscape awkwardly thrown up to spice things up a little. He opted for lively colours, huge windows and non florescent lighting (thank goodness). He created a gaming room, a foosball corner, provided computer monitors, an espresso and beverage bar and of course a COMFORTABLE seating area. This office really has it all. When creating this local St. Albert Disney Land, he considered what his own children would love to have and brought it to reality. Michael wanted to showcase the amazing space he built, and to encourage a sense of enjoyment in people’s orthodontic journey and development.

We met for lunch at a nearby restaurant, and within the first few minutes we knew he was not a regular, doctor. When he ordered a coke, we were all in. He’s not the stereotypical ‘sugar sergeant’ and instead believes in a balanced lifestyle. He is a world class human and father, and truly understands what a well realistic diet is.

Marketing Strategy:

We wanted to our audience to feel what we feel when being welcomed into Dr. Majors office, being pleasantly greeted with optimism and positive energy. His patients adore him, and his work truly speaks volumes. He’s like a dental magician,  fixing overbites and underbites, cross-bites, overcrowding, spaces between teeth and overcrowding of teeth. Because of his authentic care and devotion to his practice and his patients, we wanted him to be featured in the 60 second commercial. Our production team casted many local actors and featured some of Dr. Major’s friendly staff and even his adorable children. The commercial was running in theatres across Edmonton and St. Albert and was a huge success.Dr. Major truly cares for his clients. He is remarkable at what he does… perfecting smiles and bolstering confidence for all. It was a true pleasure working with you, Michael and we had a blast creating the live. laugh. smile. commercial. 

 


About Nordic:

Nordic Media is a full-service creative, marketing, and production agency focused on delivering exceptional digital media products with clear results.

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About ProLift Concrete

A year ago, we met Tyler Thomas, the operations manager at ProLift Concrete Levelling. The company was brand-new and was trying to establish themselves, promote their brand and superior service. ProLift competes their services in and around Edmonton. We wanted the public to know how a simple levelling adjustment can impact one’s daily routine. ​As a homeowner or tenant, you are responsible for keeping your property and areas such as stairs, walkways and driveways reasonably safe for people who use them. You are also held liable for slips, trips and falls on your owned or rented property. This being said, the chances of injuries increases significantly when the concrete on your premise is uneven. ProLift Concrete utilizes Poly-urethane foam which is used to lift and level out concrete which is guaranteed to minimize injuries and accidents.

Above is a visual of the 3 steps in the ProLift process.

Marketing tactic

ProLift reached out to several marketing agencies and we were the right the right fit. As a creative agency we wanted the video to excite and entertain our audiences. As well we wanted to inform the public on the importance of a levelled driveway and how it improves daily activities and overall life. Our video production team casted many local actors, and even featured some ProLift staff. Our goal was to have the characters be relatable and memorable to viewers. We scheduled locations for the shoot, filmed the commercial, edited it and utilized SEO to generate more buzz for the company. The video was hugely successful, and helped acquire a large amount of clients.

 

Why ProLift?

What sets Tyler and his team apart from other competitors in this industry is that they  believe in great quality work and value new and repeat customers. He truly cares for his clients and ensures strong results. He is adamant about taking before and after shots to show real results. The team is extremely professional and personable. They have exceptional knowledge and experience in concrete lifting/levelling. ProLift Concrete Levelling is environmentally friendly and cost effective. They specialize in industrial, commercial and residential polyurethane concrete lifting service. Their excellent knowledge and more than 8 years of experience ensure they provide Albertans with the best quality work.

Check ProLift out

About Nordic:

We are a full creative, marketing and production agency in Edmonton. We are proud to provide and create marketing solutions for clients in all industries and markets.

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