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The latest video production, creative development, and marketing news regarding Nordic Media

Nordic Media > edmonton video production

Customizing Video Production

Video Production was the topic of discussion when we met Bret and Ricardo in the fall of 2017. They came to us for creative direction for a tech forward concept that would revolutionize the way office visitor sign ins are managed. As anyone who has had experience with app development knows- it is an extremely long waiting game, filled with hurdles and curve balls. After a period of development, assessment and research we were finally to film and produce their explainer video for their app. During our creative meeting we pinned down a budget and achieved a common vision.  With an affordable budget in place, the creative team got to work writing a script, filmed and edited the commercial. We staged our Nordic Media office and filmed the video production here at our location. As well, held a mini casting audition and selected two local professional actors and even featured Brett, one of the app creators. The 30 second commercial was intended to increase brand awareness and capture consumer interest. Our goal was to present the app as a convenient tool for office security and a modernized alternative for guest sign-ins. Visitor Bay believes that managing and organizing visitors can be easier with this app, as it directly notifies the individual when their appointment has arrived.

Edmonton video production

Who is VisitorBay?

VisitorBay is a tech forward, tight-knit team of people with a mission to revolutionize the way that offices manage visitor sign-in and office security. You can replace your office log book with a beautifully crafted digital sign-in experience residing on your office iPad, designed to make visitor sign-in simple, trackable and secure. Founded on the principles of modernization and an exceptional client experience. They believe that organizing meetings and managing visitors can and should be a whole lot easier. VisitorBay’s office management tools provide a sophisticated and urban feel to offices. Emphasis has been placed on designing solutions that are intuitive and easy to use for both end-users and clients alike. The app integrates seamlessly within any company you may wonder how you have gone this far without it! Brett and Ricardo enjoyed the video production and found that it benefited the brand immensley, as it was used as a brand explainer and to promote the app to potential consumer.

 

User Friendly

The app is extremely simple and easy to use. The steps are as follows:

Simple and easy to follow steps.

 

It allows your visitors to check themselves in, the host is notified instantly of visitors who have appointments. The app also captures the visitors photo for the host to know who they are looking for. The visitor will also receive office information and reminders via email. VisitorBay has done an excellent job considering brand identity  thorough job with branding customization, as all businesses can customize their visitor sign in to incorporate colours and company logo. Know who is in your offices at any given time and view historical guest reporting. Revamp your office with a modern and user-friendly sign-in experience!

Check out the app: https://www.visitorbay.com/

 

Our Creative Marketing Agency

We are an Edmonton marketing agency that focus on delivering superior results through creative, video production, and web services to our clients in Edmonton, Alberta and beyond.  We take pride in everything we work on. Let us know how we can help you today by visiting our contacting us.

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Edmonton Marketing & Creative

As a local Edmonton marketing agency we were ecstatic when Fourcha Group, another local business, reached out to us to help them with some video production, creative and marketing projects.

We met Sid and the team over a year ago, when they were looking to build a marketing campaign for Discovery Wharf, a community in the village of Wabumun. This community would provide lakefront properties, ranging from condominiums, duplexes, houses, retail businesses, hotel and marina. As their marketing agency of choice, we had the pleasure of building a creative strategy with a video and updating some branding.  We were super excited when they reached out to us this summer to help them with video production on a new commercial for Century Gates, a gated adult living community 15 minutes west of Edmonton. As a creative team we designed the layout and flow of the commercial and determined what features of the home and community would be displayed. We wanted to make the flow feel natural, believable and most of all memorable.

 

Century Gates is adult living at its finest, and the only gated condominium community in Parkland County. Where luxury homes have access to several golf courses within minutes, a man- made lake and walking trail. Units are 1 Acre lots and are priced starting at $599,000, and built to customization. Customizable features include triple car parking garages, front and rear decks and oversized RV garages. It’s an active community that has annual events and get togethers.

Video Production

When it came down to production, we held a quick casting call for a man and a woman aged 45 and up, to play husband and wife and home owners. We only held this call open for about three days, until we found the perfect on screen couple that replicated exactly what we envisioned. In the video we also featured some Fourcha Group employees (including Sid Chadi and his wife) and numerous residents of Century Gates as extras. We had hair and makeup done on set by a local makeup artist and everyone got to enjoy the delicious barbecue food that we used as props for the commercial. Our goal for this commercial was to show the liveability of this community and to have the characters be relatable and  memorable to viewers. With lighting and a little bit of staging, we captured the architectural build and design of the homes. As well, we were able to showcase the gorgeous granite counters, breathtaking vaulted ceilings, large windows, hardwood flooring and optional finished basements. We scheduled locations for the shoot, filmed the commercial, edited it and utilized SEO to generate more buzz for the company. When it came to selecting music, we wanted something cheerful and upbeat without being too over- the- top. As well, we had a professional drone operator come to take these gorgeous aerial shots of the community. As an Edmonton marketing agency we work very closely with a couple of production representatives at CTV Edmonton and Global Edmonton, who we are an absolute pleasure to work with. The Century Gates video aired on television, for a duration of two weeks on both news channels. We also launched a social marketing campaign on Facebook to generate traffic and messages. By blasting this campaign across social media and on television, we generated numerous leads and contributed to multiple open houses.

This thirty second commercial was a complete success and working with Fourcha Group was absolutely incredible. We definitely lucked out on the weather, as it was raining non stop this entire month of July. Our cast and crew for the video were absolutely terrific and joy to work with. The number of link clicks and the number of messages they received from the ads were mind blowing. In the first 3 weeks of launching the ads, the number of walk throughs tripled. We are so proud of the turnout and are extremely honoured to have been a part of this project and look forward to many more!

About Fourcha Group

Fourcha Group is a family owned and operated Real Estate Development Company here in Edmonton. They have a history in building beautiful, functional and quality condos and creating communities.  They are committed to transforming houses into homes and that luxury homes should be affordable for Edmontonians with a range of price points.

Sid Chadi is the founder and CEO of Fourcha Group and has been working in real estate since early 1980s, with knowledge and years of experience in building commercial, recreational, rural, multifamily and residential developments in Alberta. Fourcha promises to build quality products and ensures the use of sustainable structures and unyielding safety for years to come. They prioritize their clients’ happiness and overall satisfaction. Fourcha Group understands that a house is a home, a place where milestones and memories are made and strive to make these the best ones.

For more information visit their website at www.fourchagroup.com

Our Edmonton Marketing Agency

We are an Edmonton marketing agency that focus on delivering superior results through creative, video, and web services to our clients in Edmonton, Alberta and beyond.  We take pride in everything we work on. Let us know how we can help you today by visiting our contacting us.

 

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We kicked off 2019 with a rockstar client, Dr. Michael Major and Verve orthodontics. He is an orthodontist who specializes in Invisalign and owns the coolest office we have ever seen. It’s an orthodontic office/ cafe/ rec- room, all in one. A paradise for children, and a treat for parents.

We first met Michael back in 2018, with talk of bringing awareness to his clinic. He wanted to present the fun and cheerful side of orthodontistry.

 

Majorly Great:

Instead of the traditional, sterile, plain white walled office with maybe a picture of a flower or a landscape awkwardly thrown up to spice things up a little. He opted for lively colours, huge windows and non florescent lighting (thank goodness). He created a gaming room, a foosball corner, provided computer monitors, an espresso and beverage bar and of course a COMFORTABLE seating area. This office really has it all. When creating this local St. Albert Disney Land, he considered what his own children would love to have and brought it to reality. Michael wanted to showcase the amazing space he built, and to encourage a sense of enjoyment in people’s orthodontic journey and development.

We met for lunch at a nearby restaurant, and within the first few minutes we knew he was not a regular, doctor. When he ordered a coke, we were all in. He’s not the stereotypical ‘sugar sergeant’ and instead believes in a balanced lifestyle. He is a world class human and father, and truly understands what a well realistic diet is.

Marketing Strategy:

We wanted to our audience to feel what we feel when being welcomed into Dr. Majors office, being pleasantly greeted with optimism and positive energy. His patients adore him, and his work truly speaks volumes. He’s like a dental magician,  fixing overbites and underbites, cross-bites, overcrowding, spaces between teeth and overcrowding of teeth. Because of his authentic care and devotion to his practice and his patients, we wanted him to be featured in the 60 second commercial. Our production team casted many local actors and featured some of Dr. Major’s friendly staff and even his adorable children. The commercial was running in theatres across Edmonton and St. Albert and was a huge success.Dr. Major truly cares for his clients. He is remarkable at what he does… perfecting smiles and bolstering confidence for all. It was a true pleasure working with you, Michael and we had a blast creating the live. laugh. smile. commercial. 

 


About Nordic:

Nordic Media is a full-service creative, marketing, and production agency focused on delivering exceptional digital media products with clear results.

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Title: 

The Office – Afterlife

Project Description:

Will, a nicer-than-usual atheist, takes a job with a group of misguided immortals to open an earthly office, Afterlife Incorporated, in a mission to help process souls on their way to the afterlife.

Company: 

Nordic Media & Chew on This

Format: 

12 episodes @ 5 to 7 minutes each

Distribution:

Amazon Prime (1st Window)
Digital / Web (2nd Window)

Roles:

(1) Will

Age: 25 to 35

Ethnicity: None-specified
A nicer-than-usual atheist who works with a group of deities who works in IT.

(2) Selene

Age: 20 to 35

Ethnicity: None-specified

The lunar goddess and accountant at Afterlife Inc.

(3) Venus

Age: 30 to 45

Ethnicity: Caucasian

The CEO of Afterlife Inc and the goddess of desire

(4) Jesus

Age: 30 – 40

Ethnicity: Caucasian

Son of God.  Is the company’s Chief Executive Administrative Officer. Enjoys woodworking.

(5) Buddha

Age: 30 to 50

Ethnicity: Asian

Buddha is a deep thinker, but often doesn’t take the advice he gives.  Also likes nice things.  Works as the receptionist.

(6) Hercules

Age: 30 to 40

Ethnicity: Caucasian

Hercules is a hunk.  Loves to workout and have a good time.  Works as the Marketing manager.

(7) Eve

Age: 20 to 40

Ethnicity: Caucasian

Eve is always gunning for Venus’ job.  As the Office Manager it is her business to be involved in everyone else’s business. Known to prone to anger.

(8) Gaia

Age: 20 to 40

Ethnicity: None-specified

Gaia is a peaceful breath of fresh air.  A bit new-age and always concerned about how people are treating the environment.

(9) Joseph Smith

Ethnicity: Caucasian

Age: 40 to 60

Joseph Smith is the nicest person.  He visits the office to check in on the insurance needs of the deities.

(10) Mr. Clean

Age: 40 to 65

Ethnicity: Caucasian

So clean, he is holy…  Can often be a big emotional support and advisor to everyone in the office.

Production Dates:

Tentative Schedule* June 15, 16, 22 and 23

Edmonton, Alberta, Canada

Casting Date:

Saturday, April 20th

Paid:

Prime Video Direct / Equity

Union:

Non-union

To Apply:

Those who do not follow the below details exactly will have their submission rejected.

  1. Email “casting@nordic.media” with subject: “The Office Afterlife Casting”
  2. Indicate the role(s) you would like to apply for
  3. Attach a CV or Resume
  4. Attach a headshot

About Nordic Media

We are an Alberta-based creative agency in Edmonton focusing on marketing our clients through incredible media such as video production, photography, and exceptional advertising.

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Who is Neuromed?

Last year we met with Ivan and Lisa Murray, the founders of Neuromed Clinic. They are some of the most welcoming, kind hearted and friendly clients we have had the privilege of of working with. They explained their vision to transform lives and treat those suffering from anxiety and depression with Transcranial Magnetic Stimulation (TMS) . They wanted to establish the first TMS clinic in Edmonton and help millions of people with this successful service. We at Nordic, believe that mental health is very important and were so excited to be a part of this transformational and life altering service. Simply put, it is life-changing and we have witnessed incredible transformations in patients who conquered their depression and no longer need medication to get through the day.

What is TMS?
TMS (Transcranial Magnetic Stimulation) treatment is a gentle process that treats using magnetic pulses. These pulses stimulate under-active brain cells, activating them to work more efficiently.The treatment is approved by Health Canada and Food and Drug Administration. It improves or offers complete remission for depression and anxiety. The usual recommended number of treatments is between 20-30 over a period of 4-6 weeks.

About Neuromed Clinic

Dr. Ivan Murray works at the Alberta Hospital, in addition to holding an academic post at the University of Alberta. He has training in neuromodulation from both Harvard and Duke University. As well, addiction and pain management from the Centre of Addiction and Mental Health (CAMH), University of Toronto, Canada and University of British Columbia. He is also a member of the Canadian Neuromodulation Society. Ivan holds master’s degrees in medical science and healthcare management and is registered to practice psychiatry in both Canada and Ireland. Needless to say, he is passionate about mental health.

Lisa is an occupational therapist and currently advises Alberta Health Services as a specialist advisor in rehabilitation and recovery strategies. She completed her BSc Honours degree in Occupational Therapy from the University of Ulster, Northern Ireland and has worked professionally both in Northern Ireland and in an academic centre of excellence, Galway University Hospital, Ireland. She too, has completed specialist training in addiction and pain management through the Centre of Mental Health (CAMH), University of Toronto, Canada. Lisa is also a trained TMS technician and is a member of the Canadian Neuromodulation Society (CNS).

Developing The Brand

Fuelled with passion and excitement about the project, we went ahead and devised a marketing strategy to help people engage with Neuromed Clinic. The most challenging part was developing the brand. We had to develop a unique name, due to trademark law, that could have a global brand here in Canada and in Europe. After many weeks of diligent work we developed the Neuromed Clinic name and logo. We feel this name is professional and also articulate as to the service they provide.

Marketing and Advertising

We developed and produced a commercial advertisement for Facebook, YouTube, and theatres in 4k resolution to gain attention and drive awareness about the service. The results were through the roof. The videos we launched were real life patient testimonials that discussed their experience using the service, and how their lives have improved since starting the treatment. The ads have been performing extremely well.

Since the hugely successful launch of the Edmonton location, they recently expanded to Dublin, Ireland where they opened a second location at the Northbrook Clinic.  The National Institute for Health and Clinical Excellence in the United Kingdom recently approved the service in 2015. We’ve had an amazing time marketing in Europe

 

About Nordic Media

At Nordic Media we work with amazing clients from Edmonton, Canada, and across the United States to market and advertise their amazing products and services through captivating creative and world-class video production.

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So what’s it like working at our marketing agency in Edmonton?  Truthfully, it’s incredibly rewarding and incredibly challenging at the same time.

Over the past years our company was growing exponentially, so we just built our new studio this year, moved our entire staff over, expanded our team to serve our clients better. Throughout the expansion we have been meeting our deadlines for our clients for their marketing campaigns and product & service launches.

The studio at our creative agency in Edmonton

PRO-TIP: The #1 thing I tell clients when they come to our company is that as long as we plan well, we can plan on success!

Magic Pill For Marketing

There is no “magic pill” to marketing.  I would argue that good advertisements go a long way to reaching the correct demographic and converting them over, but the true key ingredient to any creative agency worth their salt is: planning.

Facebook & Google Advertising

I’ve been at this almost a decade and in that time I have been at the forefront of changes in advertising, from tradition to digital, and even more challenging are the micro changes in platforms such as Google and Facebook.  Google once was a dominant giant in keyword advertising with Google Adwords and Youtube, but recently we have seen Facebook taking over the advertising marketplace significantly.  I’m sure by this time next year we will be talking about the significant changes Google is making to help with more effective advertising funnels for their customers (they just changed the named of “Google Adwords” to “Google Ads” as an example).

To be successful on these platforms you can use them independently, where conversions are taking place right on the social media platforms or you can use these platforms in tandem with your website as a sales and conversion portal.

PRO-TIP: I get a lot of questions about SEO… The #1 most important SEO tool is your very own website.  Buying “SEO” services such as link building and article creation make no sense if the website itself does not have native SEO built into the site.

Against the Creative Clock

A lot of times our customers come to us after have been burnt by a previous marketing process.  We look at their existing website and funnels to find it is simply not geared towards converting their clients.  What makes the process even that much more difficult, is sometimes these clients can be significantly against the clock and need results even quicker due to lost time trying other marketing practices through agencies they used to partner with.

All hope is not lost if you are in that situation… the great thing, is we can use advertising through social media and keep the customer converting directly on the platform and not send them to an unoptimized website.  You may have seen things like “lead forms” and “messenger” being a more common way to generate leads.

PRO-TIP: we use it ourselves and it works splendidly.

Our clients get treated comfortably in our marketing agency.  Quick drive from anywhere in Edmonton.  Coffee is always great!

#1 Question I Get In Marketing:

So here is the biggest complaint I hear about marketing and advertising: “If Facebook and Google have made these processes more and more easy to use for the average consumer then why doesn’t it work for me?”

Well, there are nearly limitless minor reasons, but it all comes down to 2 major factors:

  1. The Ad
  2. The Audience

Let’s talk about “the ad” first.  Most advertisements I see out in social media land are created at very low cost, with very little planning, and end up falling short.  The truth of the matter is a lot of people out there are doing the same thing: “Hey, here is my business… we are great… do business with us.”  These ads are being lost in a sea of content.  They are not converting because people skate right past them.  To make a great ad we must keep the audience in mind but also factor in what is going to make someone stop what they are doing, take time out of their day, and connect with your business.  A truly great advertisement is one that evokes emotion: (1) laughter, (2) passion, (3) sadness, (4) intelligence, and yes, even (5) concern.

This may sound simple, but it is not.  Crafting a unique, captivating, sensation advertisement is the most challenging part of our business.  It takes time, it takes planning, it takes testing, and most of all patience.

Now, let’s talk about “the audience.”  It doesn’t matter what platform you advertise with, you can easily identify your demographics.  A lot of the problems I see when clients come to us with their ineffective campaigns is that either their audiences were too broad or too narrow (missing people).  Let’s say for example you are in the concrete repair business.  You can easily target people who have been recently looking for this service (through Google) and convert quite effectively with the right advertisement.  On the flip side, you can “proactively” seek and search out these customers (through Facebook) and by getting your demographics just right and enjoy a low cost to conversion.

PRO-TIP: it’s relatively easy to target users on Google who are looking for a particular product or service; the cost can be quite high (I feel so much empathy for a business like real estate, ouch $$$$).  It’s a bit tricker on Facebook, because you can massage your demographics, but the real magic is in an effective advertisement.

Video Production Matters! Quality Matters!

I think this needs to be stated.  Yes, there are a lot of cat and viral videos out there that get tens of millions of views that are low quality.  Unless your business has proprietary footage of an amazing cat, an act of God, or something else you might want to rethink a low quality strategy of advertising with your cell phone video.  This ad here is a prime example of what we did.

Mother In Law from Nordic Media on Vimeo.

So What Should I Look For In A Marketing Agency?

Well I’d like to come right out of the gate and say “choose us”, but it’s quite alright if you don’t.  The most important thing you should look for in a marketing agency is that they can show you results.  Many creative agencies or video production companies out there can show you great images, videos, and ads they created, but the question you should be asking for is: “show me the results” or if you feel real cheeky “show me the money!”   <- If you didn’t catch the reference, you may have not grown up watching Jerry Maguire… I think I still have the VHS copy if you want to borrow it.

Cheers,

Matthew Altheim
Executive Producer

Nordic Media
www.nordic.media

About Nordic Media

We are a full-service marketing agency focusing on stunning and captivating creative assets and video production that move people to do business with the clients that chose us to compete for their business online and offline.

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The Why

K4 Financial came to Nordic Media locally in Edmonton, looking for a way to reach a wider audience. Frustrated about how often people fall into traps of untrustworthy sources, K4’s owner Kent Tilley wanted our marketing agency’s help to make people aware that you should feel confident in the person you choose to get financial advice from. He wanted us to create a commercial and social media campaign to reach people so they know his company could provide peace of mind through accurate professional financial advice at a reasonable price.  Also, as a professional standup comedian… our client knew that laughter is a great way to break the ice.

Consulting

During our meetings, Kent loved our approach to accessing the company’s needs and preparing a marketing campaign specifically for K4. We really got behind their company’s message, standards , beliefs, and methods and really put in full effort to give them the best value in a commercial for their brand.

Process

Excited about the idea of us creating a commercial for K4 came up with an idea and we worked with him to make it come to life. When writing up the script we kept K4’s needs top of mind and made sure our client was involved along the way.  We didn’t move forward until K4 approved the script. Once they did, our in-house creative, production crew was ready to go. 

Production

We casted locally and selected the people we thought fit the characters the best. We ended up hiring Ashley Strocky for hair and makeup and she did a fantastic job. We ended up shooting in South Edmonton in a nice quiet neighborhood and ended up shooting the day before Canada Day on the long weekend. The weather was nice and we were all excited to start. Amongst the vehicles, we borrowed for the shoot we got our hands on a Land Rover and a Mitsubishi Spider. It was really fun.

The End Result & Marketing

In the end, when we were editing the commercial it turned out great. It was humorous and effective. Included in his campaign we really worked to grow a wider community by involving people on Facebook and Instagram and are preparing to upload the commercial to youtube. We utilize social media because people are consistently present on those platforms and a large number of people see and interact with ads and interesting related posts.

With the message Kent’s company stands for and the good heart Kent has, it was a pleasure to create him a commercial and to build him an online advertisement campaign. Working with him we could tell he was a great guy and that his services were of great quality. We look forward to the commercial launch and look forward to seeing how our campaigns grow his customer base!

About Nordic Media

Nordic Media is a Marketing & Advertising agency located in Edmonton, Alberta that services clients nationally around Canada and internationally into the United States. We work hard to surpass our clients’ expectations and to achieve their marketing dream campaigns. We provide in-house creative production services as well as provide advice and offer a free consultation to possible clients who are interested in finding out more. To set up an introductory meeting, or to sign up for a complimentary consultation, contact us.

 

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Coming To Us With Their Ideas

We were approached by the DDD (Dedicated Designated Driver) services for advertising help. They came to us with an idea of what they wanted, and as a marketing agency, we worked together with them to flesh out a campaign that they were excited about and that fit their budget. They loved our customer service and how we paid attention to the details. Embracing their company’s needs and incorporating our team’s creative focus, we were able to go beyond their expectations with our product and performance.

Process

We were really able to make their marketing dreams a reality. Checking in for approval all along the way, we wanted to make a product that satisfied their needs and expectations. In our consultation sessions, they explained how they specifically came to us to increase their amount of service request calls and bookings during peak holiday seasons. Strategizing as a team we set out a plan to create them a Facebook advertising campaign and a commercial from scratch to boost their audience base.

Our crew is on set working with the actors for the commercial

Script And Casting

We didn’t move forward in the creative process until we got their project approval on our advertising strategy. When we wrote the script for the commercial we worked and edited it until the client fell in love with it. We casted a local actor Vance Avery who has experience in acting in local productions on camera and on stage. Having previous experience as a hand on set, it was a pleasure to work with him because he was very talented as well as knowledgeable in what we do on the video production side of things.

Filming

For filming at the house we filmed at an airbnb location we rented for the day on the outskirts of Edmonton. We wanted to make sure we could have a place where we had enough space and could film without interfering with the surrounding neighbors. We also shot at a pub that was across the street from the old office building we were stationed in at the time on the south side of Edmonton. We filmed during the day and color graded it to look like night time. We chose these options because it was time and cost effective. Wherever we can save our clients money we will.

For props we wanted to show a guy who had a really good time and wanted to convey that within seconds the props were showed. We ended up buying a feather boa, a party hat, and for the tattoo of regret we used a temporary tattoo with a bit of makeup. We wanted to appeal to DDD’s audience by taking a serious topic and making a powerful advertisement while adding fun spin so it was relatable.

The Result

In boosting their online reach we were able to boost their sales and bookings to where they were very happy with the results. With 199,340 views and hundreds of likes, comments, and shares on their commercial, DDD had a direct increase in calls and a significant increase in their customer base. They were proud of the end product of the commercial and the Facebook campaign feeling their money was well spent. We had a ton of fun working with them and are glad that we could help.

About Nordic Media

Nordic Media is a marketing agency in Edmonton, Alberta that focuses on meeting the needs of our clients and going above and beyond their expectations. We provide in-house creative and production services as well as consultations and advice for all your marketing needs. Nordic Media provides service nationwide throughout Canada from Edmonton, Alberta as well as to cities in the United States and beyond. To set up a meeting, or for more information about our company and how we can meet your advertising needs, contact us.

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