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New headshot of Dr. Major for his upcoming marketing materials

Creative Agency: Branding Dr. Michael Major

As a creative agency, we measure our creative branding success by our clients overall satisfaction, reaction and consumer traction. At Nordic Media, we start every project by fully understanding the service and/or product and how it is desired to resonate in the consumers mind. We full heartedly support and nurture the brands we create by researching the industry, it’s competitors and market position. Unlike many other creative and branding agencies, we put a lot of emphasis on colour psychology into our branding projects based on its industry. We have had the privilege of getting to tackle new marketing challenges in various industries and watch them establish their competitive advantage. When it came to branding the creative message for Dr. Michael Major, the main focus was for it to be known, “snoring is not normal, not even a little”- Dr. Michael Major. Our goal was to make it known that it’s not healthy, it is preventative and by treating it, can improve an individuals quality of life! After the brand is launched, we will determine its overall success through financial benchmarks and revenue. 

 

Creative Agency and marketing the brand here in Edmonton

 

When selecting the brand colours for Dr. Major, our mission was to appear professional, authoritative, trustworthy and provide a sense of tranquility. Blue is a highly used colour in the healthcare field, as it has high associations with being perceived as serious and mature, so it seemed fitting to use for the brand. In the icon, we featured an abstract image of an individual sleeping and chose to incorporate a sea-foam green colour as it creatively signifies growth, refreshment and balance.

When selecting the brand colours, some of the things we take into consideration are:

  • Gender: Is my brand traditionally masculine or feminine?
  • Tone: Is my brand playful or serious?
  • Value: Is my brand luxurious or affordable?
  • Time: Is my brand modern or classic?
  • Age: Is my brand youthful or mature?
  • Energy: Is my brand loud or subdued?

Understanding Marketing Goals

In university, Dr. Michael Major began researching Sleep Apnea and along with two other doctors, wrote his thesis paper on it. Now ten years later he and those same doctors are opening a clinic where they as a team treat the many layers and issues of the disorder. Together these specialists develop the best treatment strategy for the child suffering with sleep apnea. Many do not realizes how important a good quality of sleep is necessary for child development and overall health. Poor sleep can affect family dynamics, social consequences, schooling and curricular achievement.

Creative agency works on meaningful branding for Sleep Apnea.

What is Sleep Apnea?

Sleep apnea is a type of sleep disorder that can have serious health complications. An individual with sleep apnea will experience short periods of not breathing while asleep. The most common symptoms are loud snoring and fatigue, even when the individual has technically slept enough. Although there are many forms of sleep apnea, the most common, obstructive sleep apnea, happens when the muscles in the throat relax and the airway becomes obstructed. There’s also central sleep apnea, which is caused by the brain failing to send the right signals to the muscles controlling breathing. 

 

 

Local Edmonton Video Production and Marketing Agency

In 2019, Dr. Major utilized our studio to produce a commercial used for advertising locally in both Cineplex and Landmark theatres here in Edmonton for his orthodontist clinic, Verve Orthodontics.  Here is what we created.

For those that don’t know us, we are a full creative agency specializing in marketing, web and video. The city of ‘champions’. The home of the Oilers, the Eskimos, the Prospects. The birth place of millions of incredible, creative, and hugely  extraordinary people. The kind of people that can survive, and function in -33 degree weather with still maintaining a friendly smile on their faces. That itself is a marvellous feeling and one that we are eternally grateful for. We are so incredibly proud to be a part of Edmonton, a city that fosters ambition, community engagement and supports one another.  While we are based here in Edmonton, we work on a global level. Whether you are looking to attract new business or just spread a message, we take pride in everything we work on and ensure results. Let us know how we can help you today by visiting or contacting us.

 

 

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Our Mission As A Creative Agency

Our goal as a creative agency here in Edmonton, is to help our clients stand out from its competitors. Marketing is all about strategy, and during our brand planning and strategy session, the biggest question is “what is the competitive advantage”? By asking ourselves this, we determine the strengths of the company and how the product or service benefits the client. After doing a competitor analysis, brand discovery, and marketing guide, we soon discovered how necessary and essential Alpha Protects is in the market place. In order to differentiate Alpha Protects from other surface protection suppliers, we knew we had to create a cutting edge brand and a leader in the industry. We highlighted Alpha’s superior strength products, deep knowledge about worksite safety and competitive pricing. We branded Alpha as “The Leader of the Pack”, creating a distinctive market position that separated Alpha from other site protection suppliers.

 

As an Edmonton creative agency we created this new brand and logo

Brand and product catalogue designed and created by Edmonton Creative Agency

What We Provide As A Creative Agency

We are a creative agency that is determined to deliver great marketing results. Marketing is the language that you use to communicate with your audiences, and different projects require a different form of marketing. Alpha Protects was originally Alpha Industries, however with organizational restructuring came an opportunity for rebranding. When it came to branding, we knew there was  plenty of opportunity to play on the term “Alpha”. During our creative meeting, the first thing that came to mind “alpha” of a wolf pack. Being tough, well respected and an overall leader taking charge. When it came to colour selection, navy blue was top of our minds. Navy blue is associated with power, confidence, intellect and authority (beyond suitable for the alpha wolf). We then wanted to soften it with a contrasting and memorable colour. Yellow was decided on. As it increases awareness, caution and energy… which is mandatory for job site safety. Our vision was for the image to have a protective edginess, but not menacing. After a couple drafts and a few meticulous alterations and corrections, our artist blew our minds. The logo was absolutely brilliant and our client was thrilled.

Promotional Materials Completed By A Local Creative Agency

After nailing down the logo and branding, we provided our client with various promotional materials. As with every client, we provided Alpha with the new brand standards document, that included everything from colour shades, font and the logo. We designed and ordered business cards and redesigned Alpha’s new product catalogue. As a surface protection supplier, they have an enormous inventory and various products. Our team created a gorgeous website and implemented WooCommerce for online transactions and convenient shipping. Unlike many other surface protection sites, it is user friendly, clean and easy to navigate. Product photos were recycled, and carefully selected for maximum sales.

The site was officially launched at the beginning of this month, as well as Alpha’s social media pages. It’s an exciting moment when we see, a stream of followers roll in, as well as likes, comments and shares. It was a project that we thoroughly enjoyed working on, and take great pride in the branding and website. Check it out here!

 

Local Edmonton Video Production and Marketing Agency

As a creative agency, our mission is to deliver quality marketing results through creative brand design, video, and web services. While we are based here in Edmonton, we work on a global level. Whether you are looking to attract new business or just spread a message, we take pride in everything we work on and ensure results. Let us know how we can help you today by visiting or contacting us.

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Marketing Video and Production in Edmonton

Childhood Friends: Video Production

Working on this video production with Jason from Wearpro Equipment and Supply, was like walking down memory lane. Jason and Matthew (our Executive Producer and part owner, here at Nordic Media) grew up together in Stoney Plain, just outside of Edmonton, and have been friends since elementary. When the opportunity arose to work together, they hopped on it without hesitation. Their new venture together was to create an engaging marketing video to capture attention and inform customers/viewers. Meetings were fun, and usually included stories about the past and about mutual friends. It’s surreal to think that their paths would cross years later. 

Edmonton Marketing Video Production

Jason and his team at work wear pro design what’s called a “traction bolt”. It’s an alternative to  ice lugs for heavy machinery. Ice lugs are commonly used in cold climates to prevent track machines from sliding in icy conditions. They are welded to the top edge of a track pad and staggered, where as the traction bolt is designed to save time and money welding ice lugs onto dozers and other heavy machinery. Instead, the traction bolt fits perfectly into existing holes and easy to attach. So just bolt on and go! Its excellent ground penetration is life changing and ideal for Canadian winters. As well, it does not require a welder, saving companies thousands of dollars.

Edmonton Video Production and marketing agency

For more information on the Traction Bolt, check out: Wearpro supply

The Video Production

The video was straightforward and a relatively quick to shoot. The video was shot at the beginning of March, when low temperatures and heavy snowfall warnings were constantly in effect. It had snowed maybe 13 cm the night before the  video shoot, so it was fantastic to showcase how sturdy and stable the traction bolt is, and how well it performs in the worst possible conditions. We shot a dozer driving on a very icy and extremely steep hill, and tied in some shots of Wear Pro employees explaining the benefits of the traction bolt and the numerous advantages. Editing the video only took a couple days and was all done in house. We chose the voiceover artist and background music we thought was best fit, to emphasize it’s strength and power. The 30 second commercial was used for social media marketing and for their website. Since launching the video, their sales have tripled.

Our Edmonton Marketing Agency

We are an Edmonton marketing agency that focus’ on delivering superior results through creative, video, and web services to our clients in Edmonton, Alberta and beyond. With over 10 years experience overseeing the completion of 300+ projects, Nordic Media provides a comprehensive solution for companies looking for streamlined and vertically integrated marketing. We take pride in everything we work on. Let us know how we can help you today by visiting our contacting us!

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Taking Video Production to Wetaskiwin

Summer of 2019 was an eventful few months to say the least. We had so many exciting projects, but one of the most memorable ones was filming a video production for Edmonton International Raceway (EIR). We were asked to do a 30 second commercial for EIR’s advertisement video for use in social media (Facebook, Instagram, YouTube), to increase awareness! In the 30 second video, we highlighted the facility’s racetrack & pit, while also showcasing the cars and the drivers. Our goal was to emphasize the positive energy at EIR, and emanate the fun and excitement at Edmonton International Raceway! The EIR is located in Wetaskawin and is Western Canada’s only nascar sanctioned race track. The raceway is a complete hidden gem, with fantastic food and super family friendly.

Check out the Race track: Here

Rain, Rain, Go Away… Lucked Out On Filming Day!

As all Edmontonians are aware, our summer was not ‘great’, in fact some would say we didn’t even have a summer. We had 54 days of rain between June and August, and only had a handful of days above 25 degrees celsius. This being said, we were so incredibly lucky to have filmed the video on a day when it wasn’t raining. The crew took an early mini road trip to Wetaskiwin, the home of EIR. It was incredible to see this gigantic race track that can hold thousands of people, with maybe 5 people physically there. We got great shots from various points on the track and in the pit. We mounted GoPros to race cars being driven by professional race car drivers, as they did laps around the track. The smell of gasoline, burned rubber and the sound of the engines roaring and tires squealing was something I had never experienced before. Male and female drivers, took turns zooming with the mounted cameras on their hoods or inside their vehicles. As well, we had one of our cities best drone operators, get gorgeous aerial shots of the race track, and follow cars as they made their way around the pit. We even had the opportunity sit inside their bullet fast, bat mobiles. One would think that after watching Ricky Bobby multiple times, I would have known that race cars do not have doors- NOPE. I ever so ungracefully stumbled through the window and did up the 5 way seat belt. You can see the joy and shame in my face in the photo below.

On set, during video production

Edmonton video commercial

 

 

 

 

 

 

 

 

 

 

 

 

 

 

EIR is home to the only 10 Lap Stock Car Test Drive Experience where “you can drive a real race car on a real race car track” or where you can try your own car on a paved oval race track!

Editing

Editing took about two days of booth time and was completed in house here at Nordic Media. We selected some upbeat music to go with the tone and only had to do a little colour enhancement. We were so happy with the spectacular drone footage and how well it was transitioned into the GoPro and stabilized shots. The video really makes the viewer feel like they are actually at the track, as well as increase their desire to go to EIR. Ultimately, the owners and staff at the Edmonton International Raceway loved the video and resulted in more ticket sales- which is our definition of a successful video production.

Local Edmonton Video Production and Marketing Agency

We are an Edmonton marketing agency that focus on delivering superior results through creative, video, and web services to our clients in Edmonton, Alberta and beyond.  We take pride in everything we work on. Let us know how we can help you today by visiting or contacting us.

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Members of my team and I had the pleasure to attend the recent launch event for the Edmonton Screen Industries Office (ESIO).  The ESIO’s mandate is defined by their mission statement:  The Edmonton Screen Industries Office (ESIO) will act as a catalyst, a cultivator, a stimulator for the screen media industries in the Edmonton Metropolitan Region.  This includes organizations like Nordic Media which focuses on video production, marketing, and digital content.

I firmly believe key people make a different in any organization.  Josh Miller is one of those key people.  He is a veteran in the Edmonton film & creative industries, is the CEO of the ESIO and very much a catalyst of what is to come.  He is passionate about our city and knows our potential.  I had the pleasure to meet with Josh on several occasions early in his tenure.  Like any good leader he canvassed the existing community, studied our history, and secured the stewardship of an excellent board of directors to forge a pathway forward.

Those of us in the screen industries (Film, Television, New Media, VR, & Gaming) understand the economic potential of this industry.  I personally, have had the pleasure to work 10 years, full time, in my company doing what I love everyday.  Most recently, we invested in commercial property in Edmonton and built a production studio.  Not only because our roots are here, but our future is here.

Those of us who call Edmonton home know all-too-well the many years of haphazard planning and irrelevant goal setting with prior organizations; we missed out on some key opportunities and for many us it was a frustrating time.  I have witnessed many friends and colleagues leave Edmonton to work in LA, Vancouver, and Toronto.  Losing key talent is irreplaceable.  Without this talent, we miss out on future leadership.  We miss out on a future industry.

This is the past.  It cannot be undone.  We must look forward.

We are truly lucky to have the ESIO and their leadership to direct us forward.  Their organization is putting a primary focus on the economic factors which will build up and unleash the incredible creative talent in our city.  By focusing on tangible commercial projects, we will grow the creative careers of tomorrow, which benefits us all.

I will continue to offer my full support.

Sincerely,

Matthew Altheim

President & CEO
Nordic Media

 

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Video Production Edmonton

A Production Made With Love

Our video production and community engagement journey working with the Edmonton Down syndrome Society began in April at the Edmonton Chamber of Commerce’s Spring Showcase and social event. Some would call it luck however, we would call it fate. Our booth was about an arms length away from the Edmonton Down Syndrome Society’s. That evening I had the absolute pleasure getting to know Tanya, an inspiring role model and advocate of down syndrome as well as her mother, Rosalind, director of the Edmonton Down Syndrome Society. She was curious about the types of production we do, and if we would consider doing something for EDSS, for their largest and well known fashion show and fundraiser, Uniquely Me. Without hesitation, we were on board and honoured to be a part of this event.

Rosalind and Tanya’s goal was to explain and show people how living with Down Syndrome (Ds) or with someone that has D’s, is often misconstrued. As Tanya fabulously puts it, “we all have genes, mine are just designer’. She is the walking example of an individual who can rock designer genes, because she has been able to afford and have access to speech education. Because she has learned these fundamental communication skill, it has opened so many doors to many other opportunities provided by the Edmonton Down Syndrome Society. Rosalind and Tanya wanted this video production to encourage those attending The Uniquely Me fundraiser to support the Society so they can provide speech pathology to children with Ds.

 

A Society Dedicated To Down Syndrome

Not only does the EDSS provide individuals with down syndrome the opportunities and experiences to learn and grow, but it also provides support community to their families and loved ones as well. EDSS strives to encourage growth and success by engaging individuals to achieve success and happiness in their home, school and community life. By creating awareness about the unique abilities and potential that lies within each and every person born with Ds, our world becomes empowered with knowledge, compassion and inspiration.The Edmonton Down Syndrome Society supports individuals born with Ds and their families in Alberta  from Red Deer north, including Edmonton, Grande Prairie, Bonnyville and Fort McMurray up to the North West Territories.

Creating the Video

In late spring Rosalind reached out to us, to help with production and be a part of their largest event of the year, Uniquely Me. We were so delighted and excited to work with a few families that volunteered to partake in the video. With Rosalind’s top notch organizational skills we managed to film all of the “talents” in 2 sessions. We had the absolute pleasure of meeting Eli and Isaac twin boys, both with down Ds. As well as Alanna, Dr. Melanie Lewis and Judy Meintzer, the speech pathologist. We also also had two very special volunteers Ash Hariharan and Emily Johnson, from EDSS partake in the production and share some of their stories and personal experience.

Giving back to the community Video Production Edmonton marketing

The production was filmed here at our studio as well was all the editing. Rosalind and the Society were fabulous at providing photos and previous footage that were were able to use for this years Uniquely Me event video. When the final product was completed, we sent it Rosalind and the team for approvals and or changes.

 

Uniquely Me, a Night to Remember

On October 23, 2019 as a team we attended the Edmonton Down Syndromes Society’s Uniquely Me, fall fashion and fundraiser. The theme was a Night in Paris. Wow- just WOW. The venue, the decor, the food, the auction items and fashion show- it was simply spectacular. We were greeted with complimentary parking, coat check and a lovely glass of champagne. Server’s were generously offering delicious horderves and the desert table was overflowing with gorgeous deserts and pastries. In the midst of the live auction, our video was played on both big screens. It was an amazing feeling to see a project being used for such a great cause, and it was even greater to see how it touched the hearts of so many people. We wanted people to feel inspired and moved from hearing the many personal stories in our video. As well encourage everyone in the room to help individuals with Ds get the resources for speech pathology. It was such a pleasure to see so many Edmontonians engaging and gathering to support the EDSS.

Edmonton Marketing

Video Production Edmonton

Our Creative Marketing Agency

We are an Edmonton marketing agency that focus on delivering superior results through creative, video production, and web services to our clients in Edmonton, Alberta and beyond.  We take pride in everything we work on. Let us know how we can help you today by visiting our contacting us.

 

 

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A Video Production to Promote the Prairies and Rocky Mountains

This month we had the wonderful pleasure of working with a Production company from Mexico, Inhouse Producciones and with Destinations Canada. We were hired for Field Producing and Production Coordinating to arrange activities for scenes, scout and book locations as well as get all the permits for filming. It was a process that took us weeks of planning, hundreds of emails and phone calls- an awesome experience and ensured the video production went off without a hitch. The purpose of this video was to encourage travel from Mexico to Canada, as strong arrivals from  Mexico through 2018 indicates a continuing positive trend after the initial progress following the changes to visa requirements at the end of 2016. As found by Destinations Canada, “Strong direct air arrivals were supported by a 35% expansion of air capacity between Mexico City and Canada in 2018, which is the highest increase in air capacity to Canada of all Destination Canada’s international markets”.

https://www.destinationcanada.com/en/markets/mexico

Video Production

 

To encourage tourism, Destinations Canada and Inhouse Producciones showcased Rommel Pacheco, a well Olympic diver from Mexico to exploring and having a blast in Calgary and Canmore. Utilizing Rommel’s positive energy, infectious laugh and love for Canada, we filmed him checking out museums, Calgary’s downtown, numerous sport complexes and eating Alberta beef. Some locations that that we used for the video were the Wonderland sculpture, the Peace Bridge, Princess Edward Island Park, Scotsman Hill and Stephen Ave. We also got to shoot at the Olympic Hall of Fame and meet a fellow Olympian, Alex Gough. Alex is a two-time Olympic luge medalist winning bronze in women’s and silver in the team relay at the 2018 Winter Olympics. She is the first Canadian to win a luge medal at the Olympics. We had Alex  welcome Rommel to Calgary and act as a guide around her hometown (Calgary), where she took him to Winsport, Bell Studio, some of her favourite spots in Canmore and even introduced the cast and crew to Tim Hortons!

Food to Fuel Our Video Production Crew

It was great to see so many restaurants, business owners and managers open their doors and graciously welcome the cast and crew. Especially at Saltlik, Calgary where we arranged for a team lunch and had the most amazing customer service. Our minds were blown by not only their incredible steaks, but by their superior hospitality and generosity. Our tourists were very impressed with their meal and vowed to return anytime they ever return to Calgary. We also had great joy in seeing the cast and crew light up whenever we drove by a Tim Hortons, and had to make a couple of stops during our trip. They couldn’t seem to get enough of Timmies donuts and chilli, and stated that it was an essential piece that enhanced their video production. Calgary is well known for their trendy restaurants and cuisine scene, and didn’t miss a beat when we had desert at the Nash, a delicious upscale restaurant in Inglewood, Calgary.

 

video production break at

Filming in Calgary & Canmore

It was remarkable to see to see two incredible athletes, from two different countries hangout out and have fun learning from one another. Alex did a great job on set, and her personality really jived well with Rommel. What better way to show off Canada then to take a dozen people from Mexico to the Canmore on a day when it is blizzarding. They couldn’t believe their eyes, as the day before was beautiful, sunny, warm enough to not have to wear a coat. They were shocked by how much snow had fallen overnight, and how cold it could get. For us it was chilly, thankfully we Edmontonians packed extra mittens, toques, scarves and socks for our new friends.

video production and cast/ crew

For Rommel Pacheco, Canada means a lot of things, challenge, winning, learning from losing, friendship, and specially, a reminder of what starting is. He had been to Canada before, and promised he would always return to Alberta to recharge his spirit or get inspired for his training and competitions since it was the place that supported him and taught him that no matter how you start, as long as you continue struggling. For us, being able to showcase Alberta and create the setting and arrange for the perfect shots for a video production to inspire others to explore our country is an honour. Canada is gorgeous but I believe that it is our citizens that make it home and fosters that sense of welcoming.

Local Edmonton Video Production and Marketing Agency

We are an Edmonton marketing agency that focus on delivering superior results through creative, video, and web services to our clients in Edmonton, Alberta and beyond.  We take pride in everything we work on. Let us know how we can help you today by visiting our contacting us.

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CASTING CALL: Edmonton

This is part of an ongoing casting call for the feature film They Who Surround Us. Several spots have opened for the following roles.
Genre: Historical Drama
Casting Date: Saturday, August 24th from 10:30am to 3:00pm
Location: Nordic Media, 14204 128 Ave NW, Edmonton, Alberta, T5L 3H5
Union: Yes (non-union members may audition, but will require a permit if cast)

Roles:

Role #1: Kalyna, Female, 40s
Role #2: Lesia, Female, Late 20s, *Ability to Speak Ukrainian a Plus
Role #3: Maria, Female, 20s, *Must Speak Ukrainian
Role #4 & #5: Russian Soldier, Male, *Must Speak Russian
Role #6: Stefan, Male, 20s, *Must Speak Ukrainian
Role #7: Police Officer, Male, 20s – 30s
Role #8: John, Male, 40s

To apply for role:

  1. Email “casting@nordic.media”
  2. Indicate the role you wish to apply for
  3. Attach your CV (acting resume)
  4. Optional: Attach your IMDB link
  5. Confirm morning or afternoon availability for Saturday, August 24th

Sides:

Sides will be sent throughout the day today.

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Customizing Video Production

Video Production was the topic of discussion when we met Bret and Ricardo in the fall of 2017. They came to us for creative direction for a tech forward concept that would revolutionize the way office visitor sign ins are managed. As anyone who has had experience with app development knows- it is an extremely long waiting game, filled with hurdles and curve balls. After a period of development, assessment and research we were finally to film and produce their explainer video for their app. During our creative meeting we pinned down a budget and achieved a common vision.  With an affordable budget in place, the creative team got to work writing a script, filmed and edited the commercial. We staged our Nordic Media office and filmed the video production here at our location. As well, held a mini casting audition and selected two local professional actors and even featured Brett, one of the app creators. The 30 second commercial was intended to increase brand awareness and capture consumer interest. Our goal was to present the app as a convenient tool for office security and a modernized alternative for guest sign-ins. Visitor Bay believes that managing and organizing visitors can be easier with this app, as it directly notifies the individual when their appointment has arrived.

Edmonton video production

Who is VisitorBay?

VisitorBay is a tech forward, tight-knit team of people with a mission to revolutionize the way that offices manage visitor sign-in and office security. You can replace your office log book with a beautifully crafted digital sign-in experience residing on your office iPad, designed to make visitor sign-in simple, trackable and secure. Founded on the principles of modernization and an exceptional client experience. They believe that organizing meetings and managing visitors can and should be a whole lot easier. VisitorBay’s office management tools provide a sophisticated and urban feel to offices. Emphasis has been placed on designing solutions that are intuitive and easy to use for both end-users and clients alike. The app integrates seamlessly within any company you may wonder how you have gone this far without it! Brett and Ricardo enjoyed the video production and found that it benefited the brand immensley, as it was used as a brand explainer and to promote the app to potential consumer.

 

User Friendly

The app is extremely simple and easy to use. The steps are as follows:

Simple and easy to follow steps.

 

It allows your visitors to check themselves in, the host is notified instantly of visitors who have appointments. The app also captures the visitors photo for the host to know who they are looking for. The visitor will also receive office information and reminders via email. VisitorBay has done an excellent job considering brand identity  thorough job with branding customization, as all businesses can customize their visitor sign in to incorporate colours and company logo. Know who is in your offices at any given time and view historical guest reporting. Revamp your office with a modern and user-friendly sign-in experience!

Check out the app: https://www.visitorbay.com/

 

Our Creative Marketing Agency

We are an Edmonton marketing agency that focus on delivering superior results through creative, video production, and web services to our clients in Edmonton, Alberta and beyond.  We take pride in everything we work on. Let us know how we can help you today by visiting our contacting us.

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Rebranding and Web Design

When Franco initially met with us, he was just looking for a simple video, but eventually we were hired to work on the web design. The M Group brand had already been developed and Franco was currently working on his building his business. We chatted about marketing, the importance of a clear brand image and web design. After doing several M Group videos and getting to know one another on a personal level he committed to working on further M Group projects with our firm. Last year, Franco officially brought us on to take over all of M Group’s digital marketing, web design and rebranding. Our first task of business was modernizing and revamping the traditional brand logo.  As a marketing agency, we can be pretty meticulous on the psychology behind colours. The original accent colour for M Group was a candy apple red, which exuded passion and draws attention but it can also be perceived as a sign of caution. Our goal was to find a colour that popped and enticed, but more importantly influenced. We chose to incorporate some more orange hue, as it encourages socialization, stimulates energy and optimism.  After selecting the ideal colour, we cleaned up the font and  replaced the ‘times new roman” with something a little more crisp and approachable. Franco was thrilled with the completed web design and rebranding! We then built the entire website from scratch, keeping the layout and font consistent and sophisticated with the logo. We designed the layout, created content , taking over the back end creating funnels and their ecommerce. As well, we provided complete business consulting, assisting in the creation of coaching packages and pricing strategies.

Check out M Group’s website here

Edmonton web design

Words cannot begin to describe what working with Franco is like. He is so genuinely optimistic, passionate about what he does and about others. His drive and outlook on life and business is contagious. He is gifted at what he does, a great friend and an unreal client. Cheers to an unbelievable year and partnership!

Side note: If you haven’t checked out one of his open houses- prepare for your jaw to drop.Web Design

About Franco and M Group

Franco Maione is not only an inspiring entrepreneur but an overall inspiring person, as he sees great value in helping others become successful, and make their dreams a reality. He has experience  in the hospitality industry, real estate, and almost everything in between. Unlike many other’s, Franco has grasped a philosophy that not only enriches his life financially, but also makes him more whole.  He coaches business owners and entrepreneurs about utilizing the best resources and mastering specific fundamentals and skill sets to attain the upmost personal and professional success. He encourages business owners and individuals that dream about owning their own business to give it his or her all. Franco is a true advocate for not letting the fear of failing dictate the outcome or the energy put into one’s passion.

Franco offers real estate coaching and along with his team. Health and lifestyle entrepreneur Collin Mayne works alongside media creator Bryce Keller as part of the business coaching at M Group. Providing clients with essential skillsets to take one’s business to the next level is their goal. They offer various packages for clients to choose from, allowing the client to chose what best suits their needs. Their services range from group or private coaching, weekly live video coaching calls, access to course materials, keynote speakers and access to special events. The Fortitude 100 Program is designed for people who are ready to become elite entrepreneurs and also for those just starting out in business that are wanting to scale.  It’s all about discovery and breakthroughs! Having the ability to uncover an insight, make a decision, discover a truth or experience an “Aha!” moment, will be the reason why your business and your life will never be the same again. Fortitude Fast Track Provide’s a platform where like minded individuals can come together and push each other through to the next level. A community of thinkers, movers, and producers who are hungry to crush their industry providing insane amounts of value to everyone that comes in contact with them.

Edmonton Web Design

 

We do it all: Social Media Marketing. Web Design. Video Production

This project started with web design, but ended with so much more. Our Marketing campaigns are measured by their results: leads that convert into sales; customer acquisition costs that are profitable and sustainable and good return on investment for advertising spend. At Nordic Media, we start with each and every client by determining the real and tangible results that will make their business succeed and build campaigns based upon what it will take to achieve those results. We believe in truthful advertisements and honest marketing. The clients we work with are hand picked and lead with an open heart and mind. We full heartedly support and nurture our brands, by proving nothing but superior service and honest feedback. We have had the privilege of getting to tackle new marketing challenges in various industries and succeeded. 

For those that don’t know us, we are a full creative, marketing and production agency located in Edmonton. The city of ‘champions’.  The home of the Oilers, the Eskimos, the Prospects. The birth place of millions of incredible, creative, and hugely  extraordinary people. The kind of people that can survive, and function in -33 degree weather with still maintaining a friendly smile on their faces. That itself is a marvellous feeling and one that we are eternally grateful for. We are so incredibly proud to be a part of Edmonton, a city that fosters ambition, community engagement and supports one another.  

To contact us or get a quote click here

 

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Edmonton Marketing & Creative

As a local Edmonton marketing agency we were ecstatic when Fourcha Group, another local business, reached out to us to help them with some video production, creative and marketing projects.

We met Sid and the team over a year ago, when they were looking to build a marketing campaign for Discovery Wharf, a community in the village of Wabumun. This community would provide lakefront properties, ranging from condominiums, duplexes, houses, retail businesses, hotel and marina. As their marketing agency of choice, we had the pleasure of building a creative strategy with a video and updating some branding.  We were super excited when they reached out to us this summer to help them with video production on a new commercial for Century Gates, a gated adult living community 15 minutes west of Edmonton. As a creative team we designed the layout and flow of the commercial and determined what features of the home and community would be displayed. We wanted to make the flow feel natural, believable and most of all memorable.

 

Century Gates is adult living at its finest, and the only gated condominium community in Parkland County. Where luxury homes have access to several golf courses within minutes, a man- made lake and walking trail. Units are 1 Acre lots and are priced starting at $599,000, and built to customization. Customizable features include triple car parking garages, front and rear decks and oversized RV garages. It’s an active community that has annual events and get togethers.

Video Production

When it came down to production, we held a quick casting call for a man and a woman aged 45 and up, to play husband and wife and home owners. We only held this call open for about three days, until we found the perfect on screen couple that replicated exactly what we envisioned. In the video we also featured some Fourcha Group employees (including Sid Chadi and his wife) and numerous residents of Century Gates as extras. We had hair and makeup done on set by a local makeup artist and everyone got to enjoy the delicious barbecue food that we used as props for the commercial. Our goal for this commercial was to show the liveability of this community and to have the characters be relatable and  memorable to viewers. With lighting and a little bit of staging, we captured the architectural build and design of the homes. As well, we were able to showcase the gorgeous granite counters, breathtaking vaulted ceilings, large windows, hardwood flooring and optional finished basements. We scheduled locations for the shoot, filmed the commercial, edited it and utilized SEO to generate more buzz for the company. When it came to selecting music, we wanted something cheerful and upbeat without being too over- the- top. As well, we had a professional drone operator come to take these gorgeous aerial shots of the community. As an Edmonton marketing agency we work very closely with a couple of production representatives at CTV Edmonton and Global Edmonton, who we are an absolute pleasure to work with. The Century Gates video aired on television, for a duration of two weeks on both news channels. We also launched a social marketing campaign on Facebook to generate traffic and messages. By blasting this campaign across social media and on television, we generated numerous leads and contributed to multiple open houses.

This thirty second commercial was a complete success and working with Fourcha Group was absolutely incredible. We definitely lucked out on the weather, as it was raining non stop this entire month of July. Our cast and crew for the video were absolutely terrific and joy to work with. The number of link clicks and the number of messages they received from the ads were mind blowing. In the first 3 weeks of launching the ads, the number of walk throughs tripled. We are so proud of the turnout and are extremely honoured to have been a part of this project and look forward to many more!

About Fourcha Group

Fourcha Group is a family owned and operated Real Estate Development Company here in Edmonton. They have a history in building beautiful, functional and quality condos and creating communities.  They are committed to transforming houses into homes and that luxury homes should be affordable for Edmontonians with a range of price points.

Sid Chadi is the founder and CEO of Fourcha Group and has been working in real estate since early 1980s, with knowledge and years of experience in building commercial, recreational, rural, multifamily and residential developments in Alberta. Fourcha promises to build quality products and ensures the use of sustainable structures and unyielding safety for years to come. They prioritize their clients’ happiness and overall satisfaction. Fourcha Group understands that a house is a home, a place where milestones and memories are made and strive to make these the best ones.

For more information visit their website at www.fourchagroup.com

Our Edmonton Marketing Agency

We are an Edmonton marketing agency that focus on delivering superior results through creative, video, and web services to our clients in Edmonton, Alberta and beyond.  We take pride in everything we work on. Let us know how we can help you today by visiting our contacting us.

 

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Direct Casting Call

Project: “Home & Lifestyle Commercial”

Background: This cinema and digital advertisement will be used to promote a local luxury home developer and focus on fine, customizable and executive condominium living.

Paid: Yes

$500 per model/ actor

Union: No

Location: Edmonton

Production Date: Last week of June 2019

*** Roles ***

1. Wife
Female
Age: 40+

2. Husband
Male
Age: 40+

*** To Apply ***

*Pro-Tip: We, along with our clients, appreciate people who are collaborators on social media as we use it for advertising and providing opportunities just like these. Liking our page is a great place to start!

  • Send your contact information and acting resume (name, email, and phone number) to “casting@nordic.media”
  •  Attach a headshot and, if available, a comp card

 

About Nordic Media
We are an Alberta-based creative agency in Edmonton focusing on marketing our clients through incredible media such as video production, photography, and exceptional advertising.

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