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The latest video production, creative development, and marketing news regarding Nordic Media

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The Why

K4 Financial came to Nordic Media locally in Edmonton, looking for a way to reach a wider audience. Frustrated about how often people fall into traps of untrustworthy sources, K4’s owner Kent Tilley wanted our marketing agency’s help to make people aware that you should feel confident in the person you choose to get financial advice from. He wanted us to create a commercial and social media campaign to reach people so they know his company could provide peace of mind through accurate professional financial advice at a reasonable price.  Also, as a professional standup comedian… our client knew that laughter is a great way to break the ice.

Consulting

During our meetings, Kent loved our approach to accessing the company’s needs and preparing a marketing campaign specifically for K4. We really got behind their company’s message, standards , beliefs, and methods and really put in full effort to give them the best value in a commercial for their brand.

Process

Excited about the idea of us creating a commercial for K4 came up with an idea and we worked with him to make it come to life. When writing up the script we kept K4’s needs top of mind and made sure our client was involved along the way.  We didn’t move forward until K4 approved the script. Once they did, our in-house creative, production crew was ready to go. 

Production

We casted locally and selected the people we thought fit the characters the best. We ended up hiring Ashley Strocky for hair and makeup and she did a fantastic job. We ended up shooting in South Edmonton in a nice quiet neighborhood and ended up shooting the day before Canada Day on the long weekend. The weather was nice and we were all excited to start. Amongst the vehicles, we borrowed for the shoot we got our hands on a Land Rover and a Mitsubishi Spider. It was really fun.

The End Result & Marketing

In the end, when we were editing the commercial it turned out great. It was humorous and effective. Included in his campaign we really worked to grow a wider community by involving people on Facebook and Instagram and are preparing to upload the commercial to youtube. We utilize social media because people are consistently present on those platforms and a large number of people see and interact with ads and interesting related posts.

With the message Kent’s company stands for and the good heart Kent has, it was a pleasure to create him a commercial and to build him an online advertisement campaign. Working with him we could tell he was a great guy and that his services were of great quality. We look forward to the commercial launch and look forward to seeing how our campaigns grow his customer base!

About Nordic Media

Nordic Media is a Marketing & Advertising agency located in Edmonton, Alberta that services clients nationally around Canada and internationally into the United States. We work hard to surpass our clients’ expectations and to achieve their marketing dream campaigns. We provide in-house creative production services as well as provide advice and offer a free consultation to possible clients who are interested in finding out more. To set up an introductory meeting, or to sign up for a complimentary consultation, contact us.

 

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Ready To Start

ProLift, the concrete leveling company, was looking for a way to increase awareness of their services and came to us looking for our help. They had a website but really wanted something to increase client traffic and gain attention. Our marketing company specializes in building clientele bases through traditional and new media and they thought we were their best choice. In our meeting they explained they wanted a way to increase calls and consultations, and talking it over, we both came to the conclusion that a commercial could do just that.

Consultation

At Nordic, we are an Edmonton marketing agency that has the creative ability to do in-house video production. ProLift really liked how versatile we are as a company in what we provide and being pleased with the one on one care we put into our consultations they became very excited for the commercial.

 

Process

We made sure that they had creative control and approved the script before shooting. We came up with a few different ideas for the script and proposed the concepts to them. They decided that the Mother In Law idea would be their favorite for us to make.

Production

We were all enthusiastic about production and shot the commercial at our director Matthew’s house. Casting local Edmonton actors we had a crew and a cast all dedicated to making the best production possible. For props, we rented a wheelchair, used the ProLift truck and equipment, used real ProLift uniforms, and used what we had on set with permission of our director.  It took about a day to film the main part of the commercial and we went to a different location to film the section where they lifted the concrete. The first day of the shoot went smoothly. We had to work around the clouds covering the sun and ended up using a light reflecting board to make sure we could light the actor’s faces when we were outside. The second day went amazing as well it was fascinating watching the ProLift workers do their magic.

The End Result

In the end, ProLift was very satisfied with our company’s work and we are proud we were able to make another company’s ad campaign a success. We are glad we were able to represent such a quality company and it was a pleasure working with everyone involved. With the launch of the commercial, we know the company is going to be a success!

 

About Nordic Media

Nordic Media is an Edmonton advertising agency, stationed in Alberta, we make it our priority to really establish and execute the marketing vision of every company we work with. Making it our focus to make a product our clients can be proud of, we provide in-house creative and production services as well as offer step by step personalized advice. Nordic Media provides service throughout Canada and internationally to the United States. To set up a one on one meeting, or for any information regarding our company, contact us.

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Coming To Us With Their Ideas

We were approached by the DDD (Dedicated Designated Driver) services for advertising help. They came to us with an idea of what they wanted, and as a marketing agency, we worked together with them to flesh out a campaign that they were excited about and that fit their budget. They loved our customer service and how we paid attention to the details. Embracing their company’s needs and incorporating our team’s creative focus, we were able to go beyond their expectations with our product and performance.

Process

We were really able to make their marketing dreams a reality. Checking in for approval all along the way, we wanted to make a product that satisfied their needs and expectations. In our consultation sessions, they explained how they specifically came to us to increase their amount of service request calls and bookings during peak holiday seasons. Strategizing as a team we set out a plan to create them a Facebook advertising campaign and a commercial from scratch to boost their audience base.

Our crew is on set working with the actors for the commercial

Script And Casting

We didn’t move forward in the creative process until we got their project approval on our advertising strategy. When we wrote the script for the commercial we worked and edited it until the client fell in love with it. We casted a local actor Vance Avery who has experience in acting in local productions on camera and on stage. Having previous experience as a hand on set, it was a pleasure to work with him because he was very talented as well as knowledgeable in what we do on the video production side of things.

Filming

For filming at the house we filmed at an airbnb location we rented for the day on the outskirts of Edmonton. We wanted to make sure we could have a place where we had enough space and could film without interfering with the surrounding neighbors. We also shot at a pub that was across the street from the old office building we were stationed in at the time on the south side of Edmonton. We filmed during the day and color graded it to look like night time. We chose these options because it was time and cost effective. Wherever we can save our clients money we will.

For props we wanted to show a guy who had a really good time and wanted to convey that within seconds the props were showed. We ended up buying a feather boa, a party hat, and for the tattoo of regret we used a temporary tattoo with a bit of makeup. We wanted to appeal to DDD’s audience by taking a serious topic and making a powerful advertisement while adding fun spin so it was relatable.

The Result

In boosting their online reach we were able to boost their sales and bookings to where they were very happy with the results. With 199,340 views and hundreds of likes, comments, and shares on their commercial, DDD had a direct increase in calls and a significant increase in their customer base. They were proud of the end product of the commercial and the Facebook campaign feeling their money was well spent. We had a ton of fun working with them and are glad that we could help.

About Nordic Media

Nordic Media is a marketing agency in Edmonton, Alberta that focuses on meeting the needs of our clients and going above and beyond their expectations. We provide in-house creative and production services as well as consultations and advice for all your marketing needs. Nordic Media provides service nationwide throughout Canada from Edmonton, Alberta as well as to cities in the United States and beyond. To set up a meeting, or for more information about our company and how we can meet your advertising needs, contact us.

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About Raised Right

Raised Right pet food company offers human-grade pet food for dogs and cats, giving pet owners across the United States “Peace of Mind With Every Bite.” They are a family owned business with manufacturing in the United States and HQ in New York.  It has been awesome getting to know and working with Braeden, Mary-Anne, and Larry Ruud along with their business partner Adam Jacobson.  The Ruud’s have been lifelong ranchers, showing incredible care and appreciation for their livestock and their ranching profession.

You can check out Raised Right and their healthy and delicious dog and cat foods at www.RaisedRightPets.com

 

Marketing An Honest & Caring Brand

When we first got started with the Ruud family, we could see clearly they had a passion for pet health and safety.  Their goal was to make human-grade and delicious pet food that would truly give pet owners a peace of mind guarantee. That what they were feeding their pets was formulated to be nutritious and safe.  Every batch of their pet food is lab safety tested, with results posted regularly on their website; they also have an ingredients map on their website showing where each ingredient is sourced from.  Raised Right partnered with industry veteran, Dr. Karen Becker, who is a relentless champion and advocate for pet welfare, nutrition, and ethics within the pet food industry.

Our team worked creatively to help build and solidify the integrity and care of the Raised Right brand.  When you have fantastic clients who believe in the good of their product, it makes our job as marketers that much easier.  We showcase the philosophy and “why” of the product as much as we do the food itself.  We believe customers who can identify and build trust with an organization through their messaging and visual elements, goes a long way towards meeting sales goals.

Our team developed a wide range of creative products that we are very proud of!  Here are some of the things we built from the ground up for Raised Right.

 

Creative & Design

Our team of writers, graphic designers, and producers delved into the core of Raised Right to help formulate the best possible marketing, creative, and video production strategies that would give them an edge in the human grade pet food market.  We consulted at every stage of the project, from packaging to messaging.  We wanted to be sure that every element matched upon completion.

 

Web Development

We wanted the unique message of Raised Right’s philosophy to be clear on the website.  We designed a website that our team is very proud of.  It is a good mix of information and visual confirmation around each of the product differentiators.

 

 

Raised Right’s unique sales structure required a custom eCommerce solution.  Our team worked through the difficult logistical requirements around the product: it is cold shipped from the warehouse to doorsteps in insulated boxes. We developed a pet food “Meal Calculator” that allows the customer to input parameters of their pet and then it outputs a recurring meal plan and subscription that coincides with our shipping and logistical windows.  The calculator also prompts the customer for weight and lifestyle information to calculate an optimal daily calorie intake for the pet to maintain, lose, or gain weight.

 

Video Production & Creative

We worked through several treatment ideas surrounding for two main videos we developed, produced, filmed, and edited.  The storyboard and scripts go a long way to help the client understand and visualize exactly how the commercials will look/feel once completed.  We creatively wrote two original scripts for “All Dogs Go to Heaven” commercial and the “Our Story” overview video.

The first video was the main advertisement piece for Raised Right entitled “All Dogs Do Go To Heaven.”  This was a hilarious and thoughtful video that both entertained and informed customers about the Raised Right products.  To properly execute this commercial our team had to do significant planning: from casting the right dog and cat to finding the right location, to scheduling, and voiceover (thank you to the 40+ dogs and cats that came and auditioned for the commercial + their owners).  I don’t think we’ve ever had so much fun casting for a commercial!

 

Molly (left) and Kitty Mojito (right)

 

Being on set is a blast, but working with animals can be a difficult challenge.  By having the owners (who were professional trainers) on set to wrangle the animals helped to ensure our crew was on-time and on-budget on set.  Yes… Our director did get on his hands and knees several times to coax the animals for certain shots.  We filmed these commercials in and around Edmonton, Alberta.

 

 

Marketing & Advertising

Here is the final commercial for “All Dogs Go To Heaven” filmed in 4K RAW HDR.  At the time of this post, the video has over 217,000 views on Facebook.

Here is the final video for the overview video, used primarily on the website to assist customer conversions.  It is entitled “Our Story.”

 

 

We also developed several re-targeting and re-conversion image ads for customers who have invested time in learning and interacting with our product but still have not converted.

 

 

The campaign is currently running on digital advertising streams such as Google AdWords, Facebook, YouTube, and Instagram.

About Nordic Media

Nordic Media is a marketing agency in Edmonton, Alberta that focuses on the A to Z needs of our clients and provides in-house production and creative services.  We cater to a wide range of clients in Edmonton, Calgary, Alberta, United States, and beyond. For more information on how Nordic Media can help meet your marketing and advertising needs, contact us.

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About The Commercial

The worst thing that can happen is when you are finally defrosting from the icy roads, ready to enjoy the summer, and a rock hits directly in the middle of your windshield. Thankfully Crystal Glass is there to help you in a pinch for auto glass repairs, replacement, and service.

Edmonton Marketing Agency

Our team at Nordic Media worked together, along with another creative & marketing agency, to create this tv commercial for Crystal Glass which they used for marketing campaigns. Our Graphic Designer Mark created the cars and our editor Matthew worked on the humours animation. We really like to work together with our clients and partners to get the feel for how they want to broadcast their message.

We had a lot of fun making this. 🙂

Have a great weekend guys! Safe travels! 😉

About Crystal Glass:

Crystal Glass is an auto glass, commercial glass, and residential glass supplier across Western Canada with their head office in Edmonton.  For more information check them out at www.crystalglass.ca 

About Nordic Media:

Nordic Media is a marketing agency, video production company, and creative agency in Edmonton, Alberta.  For more information visit them at www.nordic.media

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