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The latest video production, creative development, and marketing news regarding Nordic Media

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2019 started with the ultimate bang. We had so many exciting projects on the go and were super jazzed for all of them, especially Jurassic Forest.

About the Park:

For those that don’t know about Jurassic Forest, it is a seasonal tourist attraction located minutes away from Edmonton on Highway 28. Its located in a mature boreal forest and contains dozens of life size Dinosaurs, two kilometres of discovery trails, an adventure playground, mini golf course, a concession, a learning centre and gift shop. Its a great forest adventure and the ultimate way to spend a day with the family.

The General manager and director of marketing at Jurassic Forest came to us near the “end” of our first winter in need for a commercial. Greg and Andi were so down to earth, easy to chat with and were open to all of our ideas. They had an incredible opportunity and budget to have a 15 second commercial to play in almost every Edmonton cineplex theatre. Our vision was to entice the audience in that screening. Showing viewers the adventure that awaits locally, in Edmonton’s backyard.

 

Marketing and Creative:

As a team we decided to mix it up a bit, and show it from the Dinosaurs perspective, of the child entering their park. Our talented graphic designer (who happens to be a huge dinosaur buff) went to town sketching out an incredible story board. Followed by our executive producer converting it to vector animation, and enhancing the viewers experience with exciting sound affects. We strived to make the 15 second commercial impactful, as it was released a couple weeks before the Season’s grand opening.

Our goal was to appeal to families with children and encourage a sense of curiosity about the park. We wanted them to want to know more, so we included the website in the closing scene. Jurassic Forest is hugely underrated and is a paradise for parents and children. Here, kids can learn about artifacts, and the evolution of humans, dinosaur facts as well as be entertained by life size animatronic versions dinosaurs. The Prehistoric park is designed for visitors to learn, discover and explore. The park provides exceptional educational programs aligned with Alberta’s curriculum, corporate events and even does Birthday party packages.

A Rawring time:

This project allowed us to relive our childhood, delve back into our youth and have the ability to create, design and play with dinosaurs. Jurassic Forest, thank you for the opportunity, we had so much fun and cannot wait to play a work party at the Park!

 

Here is Jurassic Forest’s 15 second commercial↓

About Nordic:

We are a full creative marketing agency. Ranging from video production, website design and managing various social media platforms. We take pride in everything we work on. Let us know how we can help you today!

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We kicked off 2019 with a rockstar client, Dr. Michael Major and Verve orthodontics. He is an orthodontist who specializes in Invisalign and owns the coolest office we have ever seen. It’s an orthodontic office/ cafe/ rec- room, all in one. A paradise for children, and a treat for parents.

We first met Michael back in 2018, with talk of bringing awareness to his clinic. He wanted to present the fun and cheerful side of orthodontistry.

 

Majorly Great:

Instead of the traditional, sterile, plain white walled office with maybe a picture of a flower or a landscape awkwardly thrown up to spice things up a little. He opted for lively colours, huge windows and non florescent lighting (thank goodness). He created a gaming room, a foosball corner, provided computer monitors, an espresso and beverage bar and of course a COMFORTABLE seating area. This office really has it all. When creating this local St. Albert Disney Land, he considered what his own children would love to have and brought it to reality. Michael wanted to showcase the amazing space he built, and to encourage a sense of enjoyment in people’s orthodontic journey and development.

We met for lunch at a nearby restaurant, and within the first few minutes we knew he was not a regular, doctor. When he ordered a coke, we were all in. He’s not the stereotypical ‘sugar sergeant’ and instead believes in a balanced lifestyle. He is a world class human and father, and truly understands what a well realistic diet is.

Marketing Strategy:

We wanted to our audience to feel what we feel when being welcomed into Dr. Majors office, being pleasantly greeted with optimism and positive energy. His patients adore him, and his work truly speaks volumes. He’s like a dental magician,  fixing overbites and underbites, cross-bites, overcrowding, spaces between teeth and overcrowding of teeth. Because of his authentic care and devotion to his practice and his patients, we wanted him to be featured in the 60 second commercial. Our production team casted many local actors and featured some of Dr. Major’s friendly staff and even his adorable children. The commercial was running in theatres across Edmonton and St. Albert and was a huge success.Dr. Major truly cares for his clients. He is remarkable at what he does… perfecting smiles and bolstering confidence for all. It was a true pleasure working with you, Michael and we had a blast creating the live. laugh. smile. commercial. 

 


About Nordic:

Nordic Media is a full-service creative, marketing, and production agency focused on delivering exceptional digital media products with clear results.

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Who is Neuromed?

Last year we met with Ivan and Lisa Murray, the founders of Neuromed Clinic. They are some of the most welcoming, kind hearted and friendly clients we have had the privilege of of working with. They explained their vision to transform lives and treat those suffering from anxiety and depression with Transcranial Magnetic Stimulation (TMS) . They wanted to establish the first TMS clinic in Edmonton and help millions of people with this successful service. We at Nordic, believe that mental health is very important and were so excited to be a part of this transformational and life altering service. Simply put, it is life-changing and we have witnessed incredible transformations in patients who conquered their depression and no longer need medication to get through the day.

What is TMS?
TMS (Transcranial Magnetic Stimulation) treatment is a gentle process that treats using magnetic pulses. These pulses stimulate under-active brain cells, activating them to work more efficiently.The treatment is approved by Health Canada and Food and Drug Administration. It improves or offers complete remission for depression and anxiety. The usual recommended number of treatments is between 20-30 over a period of 4-6 weeks.

About Neuromed Clinic

Dr. Ivan Murray works at the Alberta Hospital, in addition to holding an academic post at the University of Alberta. He has training in neuromodulation from both Harvard and Duke University. As well, addiction and pain management from the Centre of Addiction and Mental Health (CAMH), University of Toronto, Canada and University of British Columbia. He is also a member of the Canadian Neuromodulation Society. Ivan holds master’s degrees in medical science and healthcare management and is registered to practice psychiatry in both Canada and Ireland. Needless to say, he is passionate about mental health.

Lisa is an occupational therapist and currently advises Alberta Health Services as a specialist advisor in rehabilitation and recovery strategies. She completed her BSc Honours degree in Occupational Therapy from the University of Ulster, Northern Ireland and has worked professionally both in Northern Ireland and in an academic centre of excellence, Galway University Hospital, Ireland. She too, has completed specialist training in addiction and pain management through the Centre of Mental Health (CAMH), University of Toronto, Canada. Lisa is also a trained TMS technician and is a member of the Canadian Neuromodulation Society (CNS).

Developing The Brand

Fuelled with passion and excitement about the project, we went ahead and devised a marketing strategy to help people engage with Neuromed Clinic. The most challenging part was developing the brand. We had to develop a unique name, due to trademark law, that could have a global brand here in Canada and in Europe. After many weeks of diligent work we developed the Neuromed Clinic name and logo. We feel this name is professional and also articulate as to the service they provide.

Marketing and Advertising

We developed and produced a commercial advertisement for Facebook, YouTube, and theatres in 4k resolution to gain attention and drive awareness about the service. The results were through the roof. The videos we launched were real life patient testimonials that discussed their experience using the service, and how their lives have improved since starting the treatment. The ads have been performing extremely well.

Since the hugely successful launch of the Edmonton location, they recently expanded to Dublin, Ireland where they opened a second location at the Northbrook Clinic.  The National Institute for Health and Clinical Excellence in the United Kingdom recently approved the service in 2015. We’ve had an amazing time marketing in Europe

 

About Nordic Media

At Nordic Media we work with amazing clients from Edmonton, Canada, and across the United States to market and advertise their amazing products and services through captivating creative and world-class video production.

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About ProLift Concrete

A year ago, we met Tyler Thomas, the operations manager at ProLift Concrete Levelling. The company was brand-new and was trying to establish themselves, promote their brand and superior service. ProLift competes their services in and around Edmonton. We wanted the public to know how a simple levelling adjustment can impact one’s daily routine. ​As a homeowner or tenant, you are responsible for keeping your property and areas such as stairs, walkways and driveways reasonably safe for people who use them. You are also held liable for slips, trips and falls on your owned or rented property. This being said, the chances of injuries increases significantly when the concrete on your premise is uneven. ProLift Concrete utilizes Poly-urethane foam which is used to lift and level out concrete which is guaranteed to minimize injuries and accidents.

Above is a visual of the 3 steps in the ProLift process.

Marketing tactic

ProLift reached out to several marketing agencies and we were the right the right fit. As a creative agency we wanted the video to excite and entertain our audiences. As well we wanted to inform the public on the importance of a levelled driveway and how it improves daily activities and overall life. Our video production team casted many local actors, and even featured some ProLift staff. Our goal was to have the characters be relatable and memorable to viewers. We scheduled locations for the shoot, filmed the commercial, edited it and utilized SEO to generate more buzz for the company. The video was hugely successful, and helped acquire a large amount of clients.

 

Why ProLift?

What sets Tyler and his team apart from other competitors in this industry is that they  believe in great quality work and value new and repeat customers. He truly cares for his clients and ensures strong results. He is adamant about taking before and after shots to show real results. The team is extremely professional and personable. They have exceptional knowledge and experience in concrete lifting/levelling. ProLift Concrete Levelling is environmentally friendly and cost effective. They specialize in industrial, commercial and residential polyurethane concrete lifting service. Their excellent knowledge and more than 8 years of experience ensure they provide Albertans with the best quality work.

Check ProLift out

About Nordic:

We are a full creative, marketing and production agency in Edmonton. We are proud to provide and create marketing solutions for clients in all industries and markets.

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Hard Bar Soap Co.

Working in the health care industry, Tyler has always been a firm believer and passionate about living a healthy lifestyle. He believes that in order to achieve good results, you have to fuel your mind and body with good products. This is why he was so passionate to create a line of organic, handmade, natural and great smelling grooming products for men. What you see on the label is exactly what’s in it. Nothing else.

We created Hard Bar Soap Co. for men looking for a new, fresh, and natural line of products that is great smelling and great quality.  It’s terrifying to think about everything that our skin has to go through on a daily basis. The surfaces that it has to deal with, the cuts and scratches, and, not to mention, all the harmful chemicals. Instead, Hard Bar Soap have ingredients that have been researched to be safe and compatible with your skin. Using natural and organic products, we know exactly what we are putting on our skin. You do not have to worry about chemicals that you have never heard of and can’t pronounce, and what they might do to your body.

Grooming and skincare are two things that everyone does on a daily basis, so we believe it’s vital to know what you’re putting on your body. By choosing natural products over potentially toxic options laden with harsh chemicals, you will get better results and healthier skin and hair.

What’s bad for your body is also bad for the environment. Some guys assume that any product for sale at the drug store must be safe for them and the environment. Wrong! Tons of dangerous substances get washed down from sink drains every year, which end up in streams, rivers, groundwater and eventually, the ocean. By choosing a natural men’s grooming product, minimal damage will be done to the environment. You’ll get better results from organic men’s grooming products. And you will protect your health for years to come.

Marketing Passion

We met with Tyler in 2018, through some local contacts in Edmonton. He had great aspirations on taking his brand of organic mens grooming products to the next level. With his passion and our creativity, we were able to develop new advertisements for Hard Bar Soap Co, and make his dream a reality.

We developed four budget-effective image advertisements that showcased the cool, sophisticated, and attractive vibe of the product.  The photoshoot was a lot of fun and we really enjoyed working with Tyler and Ashley as one of the sets of models. As well, we updated their existing website to make it a more direct sales site, employing more direct eCommerce tactics for consumers.

Check out Hard Bar Soap Co. at www.hardbarsoapco.com

About Nordic Media:

We are a full creative marketing agency. Ranging from video production, website design and managing various social media platforms. We take pride in everything we work on. Let us know how we can help you today!

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About Lace Up

Bryan Gouthro and Gordon McTavish are both successful business pioneers who have had strong careers in retail and manufacturing starting out from Edmonton and expanding globally. Bryan has been a partner and franchiser of the Brick and has excelled at turning new customers into lifelong customers.  Gordon (along with his two sons Kevin and Jeff) is a partner of Drader manufacturing and has a keen eye for supreme quality molding and plastics manufacturing.   

After many years of running successful businesses, these two entrepreneurs approached us with a brilliant idea for developing a lacing stool. A stool that could be used by anyone. Any age, any size, any mobility.

Group meeting at the Nordic studio.

Market Testing / Focus Groups

Originally, we started with the early prototypes from the 3d printed moulds.  We wanted to show the product to a focus group and have them give us feedback and input on what could be done to improve the original design.  This was highly effective, offering our team valuable insight on use, colours, design, pricing, and other important parameters.  This allowed our team to suggest alternations and improvements, before continuing. 

Post product testing, we created our scope and developed a marketing guide complete with consumer profiles, strategies, and early campaign ideas. After this process the team decided on four beautiful colours and also features a skate slot, so all athletes can use to tie their sneakers, cleats or skates. We had a blast time launching their campaign over Christmas, and seeing people buy and enjoy the product.

 

Focus group participants trying Lace Up.

Creating the Brand

We built the brand from scratch, coming up with the brand name and crafting an identity to imply “lacing”.  We also wanted to design an impressive brand that showcased the 

values of leading an active lifestyle.  By choosing a red brand colour, it helps showcase the vitality of the product.  Additionally we designed the retail box for the product and sourced the best price and quality available, along with the instructions.    

 

Marketing the Product

We developed creative entitled “So… My Parents Retired” which showcased the product as a gift for people with senior family & friends (ie. parents / grandparents).  This included developing the scripts, storyboard, casting the actors, and undertaking the video production required to execute a very funny and interesting commercial.  When marketing on social media, it is very important to have advertising that is as fun as it is informative.  We felt this commercial has an excellent balance. 

Developing an eCommerce Website

Nordic is proud to have built Lace Up’s eye catching and relevant website.It features an impressive landing page designed for high-impact conversion along with an internal eCommerce shopping cart along with full Amazon integration.  We facilitated the account setup and fulfilment through Amazon Prime’s FBA systems for our client.   

Graphic Design & Commercial Photography

This website also boasts gorgeous photos from our commercial photography team and custom graphics and animations from our in-house graphic design team. We have had such an incredible time partnering up with Gordon, Bryan, and the team at Lace Up developing and launching this product. Together, we are looking forward to achieving more goals, generating more sales and launching a new video advertisement. The team is Lacing Up for a very exciting and productive new year.

Christmas campaign ad.

About Nordic Media

We are a full digital marketing agency located in Edmonton. We believe in providing our clients with excellent video production and powerful marketing campaigns.

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My name is Ivanna Babic and I am passionate about creating advertising content. I recently joined the team at Nordic Media as the new Marketing Coordinator and wanted to share a bit about myself.

I am very outgoing, super driven by results and incredibly competitive when it comes to sports. I love to travel and am that tourist with the selfie stick wherever I go. I graduated from the Alberta school of Business, specializing in Marketing and minored in retail and services. During my undergrad, I was privileged to study in France for a semester, where I studied European Marketing and strategic business practices. After years of retail, as a sales associate and sales manager, I decided to throw in the towel and get started on what I’m most passionate about. I love all things social media, writing creative content, and creating brand strategies for successful ad campaigns.

I am overjoyed to be working with the Nordic Media team, and to get a feel for a real full creative marketing agency. Here, I have been given the opportunity to partake in marketing exiting creative ideas, commercial video productions, and fostering new & existing client relationships.

About Nordic Media

At Nordic Media we work with amazing clients from Edmonton, Canada, and across the United States to market and advertise their amazing products and services through captivating creative and world-class video production.

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Casting Call

 
Project: “Live. Laugh. Smile.”
 
Background: This cinema and digital advertisement will focus on the incredibly powerful, heartfelt, and inspiring work of a local business.
 
Paid: Yes
 
Union: No
 
Location: Edmonton
 
Production Date: January 2019
 
### Roles ###
 
1. Mother
Female
Age: 30 to 45
 
2. Daughter
Female
Age: 10 to 16
 
3. Teenager Extras
* four roles available
Male & Female
Ages: 10 to 16
 
### To Apply ###
 
*Pro-Tip: We, along with our clients, appreciate people who are collaborators on social media as we use it for advertising and providing opportunities just like these. Liking our page is a great place to start!
 
– Send your contact information and acting resume (name, email, and phone number) to “casting@nordic.media”
 
– Attach a headshot and, if available, a comp card

About Nordic Media

We are an Alberta-based creative agency in Edmonton focusing on marketing our clients through incredible media such as video production, photography, and exceptional advertising.

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Do you enjoy marketing, social media, communication, writing…?



 
We are looking for a talented and highly motivated individual to join our team full-time as a Marketing Coordinator.
 


Nordic Media is one of Edmonton’s largest and fastest growing marketing & creative agencies, specializing in-house production. In 2018, we built a new creative & production facility to serve our staff and clients better.
 
In this role, you would be on the front lines working within our creative team and interfacing with our clients to build and deploy a wide-range of marketing products through social media, movie theatres, television, radio, and much more.
 
Any technical, undergraduate, or training is considered an asset.
 
Our ideal candidate would be adept and knowledgeable in the following areas:
 
• Creative Writing
• Marketing
• Social Media
• Analytics
• Administration
• Basic Design
• Adobe Suite

Please send us a detailed resume, with a cover letter of your experience specific to this opportunity, to: info@nordic.media

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So what’s it like working at our marketing agency in Edmonton?  Truthfully, it’s incredibly rewarding and incredibly challenging at the same time.

Over the past years our company was growing exponentially, so we just built our new studio this year, moved our entire staff over, expanded our team to serve our clients better. Throughout the expansion we have been meeting our deadlines for our clients for their marketing campaigns and product & service launches.

The studio at our creative agency in Edmonton

PRO-TIP: The #1 thing I tell clients when they come to our company is that as long as we plan well, we can plan on success!

Magic Pill For Marketing

There is no “magic pill” to marketing.  I would argue that good advertisements go a long way to reaching the correct demographic and converting them over, but the true key ingredient to any creative agency worth their salt is: planning.

Facebook & Google Advertising

I’ve been at this almost a decade and in that time I have been at the forefront of changes in advertising, from tradition to digital, and even more challenging are the micro changes in platforms such as Google and Facebook.  Google once was a dominant giant in keyword advertising with Google Adwords and Youtube, but recently we have seen Facebook taking over the advertising marketplace significantly.  I’m sure by this time next year we will be talking about the significant changes Google is making to help with more effective advertising funnels for their customers (they just changed the named of “Google Adwords” to “Google Ads” as an example).

To be successful on these platforms you can use them independently, where conversions are taking place right on the social media platforms or you can use these platforms in tandem with your website as a sales and conversion portal.

PRO-TIP: I get a lot of questions about SEO… The #1 most important SEO tool is your very own website.  Buying “SEO” services such as link building and article creation make no sense if the website itself does not have native SEO built into the site.

Against the Creative Clock

A lot of times our customers come to us after have been burnt by a previous marketing process.  We look at their existing website and funnels to find it is simply not geared towards converting their clients.  What makes the process even that much more difficult, is sometimes these clients can be significantly against the clock and need results even quicker due to lost time trying other marketing practices through agencies they used to partner with.

All hope is not lost if you are in that situation… the great thing, is we can use advertising through social media and keep the customer converting directly on the platform and not send them to an unoptimized website.  You may have seen things like “lead forms” and “messenger” being a more common way to generate leads.

PRO-TIP: we use it ourselves and it works splendidly.

Our clients get treated comfortably in our marketing agency.  Quick drive from anywhere in Edmonton.  Coffee is always great!

#1 Question I Get In Marketing:

So here is the biggest complaint I hear about marketing and advertising: “If Facebook and Google have made these processes more and more easy to use for the average consumer then why doesn’t it work for me?”

Well, there are nearly limitless minor reasons, but it all comes down to 2 major factors:

  1. The Ad
  2. The Audience

Let’s talk about “the ad” first.  Most advertisements I see out in social media land are created at very low cost, with very little planning, and end up falling short.  The truth of the matter is a lot of people out there are doing the same thing: “Hey, here is my business… we are great… do business with us.”  These ads are being lost in a sea of content.  They are not converting because people skate right past them.  To make a great ad we must keep the audience in mind but also factor in what is going to make someone stop what they are doing, take time out of their day, and connect with your business.  A truly great advertisement is one that evokes emotion: (1) laughter, (2) passion, (3) sadness, (4) intelligence, and yes, even (5) concern.

This may sound simple, but it is not.  Crafting a unique, captivating, sensation advertisement is the most challenging part of our business.  It takes time, it takes planning, it takes testing, and most of all patience.

Now, let’s talk about “the audience.”  It doesn’t matter what platform you advertise with, you can easily identify your demographics.  A lot of the problems I see when clients come to us with their ineffective campaigns is that either their audiences were too broad or too narrow (missing people).  Let’s say for example you are in the concrete repair business.  You can easily target people who have been recently looking for this service (through Google) and convert quite effectively with the right advertisement.  On the flip side, you can “proactively” seek and search out these customers (through Facebook) and by getting your demographics just right and enjoy a low cost to conversion.

PRO-TIP: it’s relatively easy to target users on Google who are looking for a particular product or service; the cost can be quite high (I feel so much empathy for a business like real estate, ouch $$$$).  It’s a bit tricker on Facebook, because you can massage your demographics, but the real magic is in an effective advertisement.

Video Production Matters! Quality Matters!

I think this needs to be stated.  Yes, there are a lot of cat and viral videos out there that get tens of millions of views that are low quality.  Unless your business has proprietary footage of an amazing cat, an act of God, or something else you might want to rethink a low quality strategy of advertising with your cell phone video.  This ad here is a prime example of what we did.

Mother In Law from Nordic Media on Vimeo.

So What Should I Look For In A Marketing Agency?

Well I’d like to come right out of the gate and say “choose us”, but it’s quite alright if you don’t.  The most important thing you should look for in a marketing agency is that they can show you results.  Many creative agencies or video production companies out there can show you great images, videos, and ads they created, but the question you should be asking for is: “show me the results” or if you feel real cheeky “show me the money!”   <- If you didn’t catch the reference, you may have not grown up watching Jerry Maguire… I think I still have the VHS copy if you want to borrow it.

Cheers,

Matthew Altheim
Executive Producer

Nordic Media
www.nordic.media

About Nordic Media

We are a full-service marketing agency focusing on stunning and captivating creative assets and video production that move people to do business with the clients that chose us to compete for their business online and offline.

Here is a link to some past articles you might find interesting

Joyriders

About Our Marketing Agency

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The Why

K4 Financial came to Nordic Media locally in Edmonton, looking for a way to reach a wider audience. Frustrated about how often people fall into traps of untrustworthy sources, K4’s owner Kent Tilley wanted our marketing agency’s help to make people aware that you should feel confident in the person you choose to get financial advice from. He wanted us to create a commercial and social media campaign to reach people so they know his company could provide peace of mind through accurate professional financial advice at a reasonable price.  Also, as a professional standup comedian… our client knew that laughter is a great way to break the ice.

Consulting

During our meetings, Kent loved our approach to accessing the company’s needs and preparing a marketing campaign specifically for K4. We really got behind their company’s message, standards , beliefs, and methods and really put in full effort to give them the best value in a commercial for their brand.

Process

Excited about the idea of us creating a commercial for K4 came up with an idea and we worked with him to make it come to life. When writing up the script we kept K4’s needs top of mind and made sure our client was involved along the way.  We didn’t move forward until K4 approved the script. Once they did, our in-house creative, production crew was ready to go. 

Production

We casted locally and selected the people we thought fit the characters the best. We ended up hiring Ashley Strocky for hair and makeup and she did a fantastic job. We ended up shooting in South Edmonton in a nice quiet neighborhood and ended up shooting the day before Canada Day on the long weekend. The weather was nice and we were all excited to start. Amongst the vehicles, we borrowed for the shoot we got our hands on a Land Rover and a Mitsubishi Spider. It was really fun.

The End Result & Marketing

In the end, when we were editing the commercial it turned out great. It was humorous and effective. Included in his campaign we really worked to grow a wider community by involving people on Facebook and Instagram and are preparing to upload the commercial to youtube. We utilize social media because people are consistently present on those platforms and a large number of people see and interact with ads and interesting related posts.

With the message Kent’s company stands for and the good heart Kent has, it was a pleasure to create him a commercial and to build him an online advertisement campaign. Working with him we could tell he was a great guy and that his services were of great quality. We look forward to the commercial launch and look forward to seeing how our campaigns grow his customer base!

About Nordic Media

Nordic Media is a Marketing & Advertising agency located in Edmonton, Alberta that services clients nationally around Canada and internationally into the United States. We work hard to surpass our clients’ expectations and to achieve their marketing dream campaigns. We provide in-house creative production services as well as provide advice and offer a free consultation to possible clients who are interested in finding out more. To set up an introductory meeting, or to sign up for a complimentary consultation, contact us.

 

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Ready To Start

ProLift, the concrete leveling company, was looking for a way to increase awareness of their services and came to us looking for our help. They had a website but really wanted something to increase client traffic and gain attention. Our marketing company specializes in building clientele bases through traditional and new media and they thought we were their best choice. In our meeting they explained they wanted a way to increase calls and consultations, and talking it over, we both came to the conclusion that a commercial could do just that.

Consultation

At Nordic, we are an Edmonton marketing agency that has the creative ability to do in-house video production. ProLift really liked how versatile we are as a company in what we provide and being pleased with the one on one care we put into our consultations they became very excited for the commercial.

 

Process

We made sure that they had creative control and approved the script before shooting. We came up with a few different ideas for the script and proposed the concepts to them. They decided that the Mother In Law idea would be their favorite for us to make.

Production

We were all enthusiastic about production and shot the commercial at our director Matthew’s house. Casting local Edmonton actors we had a crew and a cast all dedicated to making the best production possible. For props, we rented a wheelchair, used the ProLift truck and equipment, used real ProLift uniforms, and used what we had on set with permission of our director.  It took about a day to film the main part of the commercial and we went to a different location to film the section where they lifted the concrete. The first day of the shoot went smoothly. We had to work around the clouds covering the sun and ended up using a light reflecting board to make sure we could light the actor’s faces when we were outside. The second day went amazing as well it was fascinating watching the ProLift workers do their magic.

The End Result

In the end, ProLift was very satisfied with our company’s work and we are proud we were able to make another company’s ad campaign a success. We are glad we were able to represent such a quality company and it was a pleasure working with everyone involved. With the launch of the commercial, we know the company is going to be a success!

 

About Nordic Media

Nordic Media is an Edmonton advertising agency, stationed in Alberta, we make it our priority to really establish and execute the marketing vision of every company we work with. Making it our focus to make a product our clients can be proud of, we provide in-house creative and production services as well as offer step by step personalized advice. Nordic Media provides service throughout Canada and internationally to the United States. To set up a one on one meeting, or for any information regarding our company, contact us.

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