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The latest video production, creative development, and marketing news regarding Nordic Media

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A Video Production to Promote the Prairies and Rocky Mountains

This month we had the wonderful pleasure of working with a Production company from Mexico, Inhouse Producciones and with Destinations Canada. We were hired for Field Producing and Production Coordinating to arrange activities for scenes, scout and book locations as well as get all the permits for filming. It was a process that took us weeks of planning, hundreds of emails and phone calls- an awesome experience and ensured the video production went off without a hitch. The purpose of this video was to encourage travel from Mexico to Canada, as strong arrivals from  Mexico through 2018 indicates a continuing positive trend after the initial progress following the changes to visa requirements at the end of 2016. As found by Destinations Canada, “Strong direct air arrivals were supported by a 35% expansion of air capacity between Mexico City and Canada in 2018, which is the highest increase in air capacity to Canada of all Destination Canada’s international markets”.

https://www.destinationcanada.com/en/markets/mexico

Video Production

 

To encourage tourism, Destinations Canada and Inhouse Producciones showcased Rommel Pacheco, a well Olympic diver from Mexico to exploring and having a blast in Calgary and Canmore. Utilizing Rommel’s positive energy, infectious laugh and love for Canada, we filmed him checking out museums, Calgary’s downtown, numerous sport complexes and eating Alberta beef. Some locations that that we used for the video were the Wonderland sculpture, the Peace Bridge, Princess Edward Island Park, Scotsman Hill and Stephen Ave. We also got to shoot at the Olympic Hall of Fame and meet a fellow Olympian, Alex Gough. Alex is a two-time Olympic luge medalist winning bronze in women’s and silver in the team relay at the 2018 Winter Olympics. She is the first Canadian to win a luge medal at the Olympics. We had Alex  welcome Rommel to Calgary and act as a guide around her hometown (Calgary), where she took him to Winsport, Bell Studio, some of her favourite spots in Canmore and even introduced the cast and crew to Tim Hortons!

Food to Fuel Our Video Production Crew

It was great to see so many restaurants, business owners and managers open their doors and graciously welcome the cast and crew. Especially at Saltlik, Calgary where we arranged for a team lunch and had the most amazing customer service. Our minds were blown by not only their incredible steaks, but by their superior hospitality and generosity. Our tourists were very impressed with their meal and vowed to return anytime they ever return to Calgary. We also had great joy in seeing the cast and crew light up whenever we drove by a Tim Hortons, and had to make a couple of stops during our trip. They couldn’t seem to get enough of Timmies donuts and chilli, and stated that it was an essential piece that enhanced their video production. Calgary is well known for their trendy restaurants and cuisine scene, and didn’t miss a beat when we had desert at the Nash, a delicious upscale restaurant in Inglewood, Calgary.

 

video production break at

Filming in Calgary & Canmore

It was remarkable to see to see two incredible athletes, from two different countries hangout out and have fun learning from one another. Alex did a great job on set, and her personality really jived well with Rommel. What better way to show off Canada then to take a dozen people from Mexico to the Canmore on a day when it is blizzarding. They couldn’t believe their eyes, as the day before was beautiful, sunny, warm enough to not have to wear a coat. They were shocked by how much snow had fallen overnight, and how cold it could get. For us it was chilly, thankfully we Edmontonians packed extra mittens, toques, scarves and socks for our new friends.

video production and cast/ crew

For Rommel Pacheco, Canada means a lot of things, challenge, winning, learning from losing, friendship, and specially, a reminder of what starting is. He had been to Canada before, and promised he would always return to Alberta to recharge his spirit or get inspired for his training and competitions since it was the place that supported him and taught him that no matter how you start, as long as you continue struggling. For us, being able to showcase Alberta and create the setting and arrange for the perfect shots for a video production to inspire others to explore our country is an honour. Canada is gorgeous but I believe that it is our citizens that make it home and fosters that sense of welcoming.

Local Edmonton Video Production and Marketing Agency

We are an Edmonton marketing agency that focus on delivering superior results through creative, video, and web services to our clients in Edmonton, Alberta and beyond.  We take pride in everything we work on. Let us know how we can help you today by visiting our contacting us.

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CASTING CALL: Edmonton

This is part of an ongoing casting call for the feature film They Who Surround Us. Several spots have opened for the following roles.
Genre: Historical Drama
Casting Date: Saturday, August 24th from 10:30am to 3:00pm
Location: Nordic Media, 14204 128 Ave NW, Edmonton, Alberta, T5L 3H5
Union: Yes (non-union members may audition, but will require a permit if cast)

Roles:

Role #1: Kalyna, Female, 40s
Role #2: Lesia, Female, Late 20s, *Ability to Speak Ukrainian a Plus
Role #3: Maria, Female, 20s, *Must Speak Ukrainian
Role #4 & #5: Russian Soldier, Male, *Must Speak Russian
Role #6: Stefan, Male, 20s, *Must Speak Ukrainian
Role #7: Police Officer, Male, 20s – 30s
Role #8: John, Male, 40s

To apply for role:

  1. Email “casting@nordic.media”
  2. Indicate the role you wish to apply for
  3. Attach your CV (acting resume)
  4. Optional: Attach your IMDB link
  5. Confirm morning or afternoon availability for Saturday, August 24th

Sides:

Sides will be sent throughout the day today.

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Customizing Video Production

Video Production was the topic of discussion when we met Bret and Ricardo in the fall of 2017. They came to us for creative direction for a tech forward concept that would revolutionize the way office visitor sign ins are managed. As anyone who has had experience with app development knows- it is an extremely long waiting game, filled with hurdles and curve balls. After a period of development, assessment and research we were finally to film and produce their explainer video for their app. During our creative meeting we pinned down a budget and achieved a common vision.  With an affordable budget in place, the creative team got to work writing a script, filmed and edited the commercial. We staged our Nordic Media office and filmed the video production here at our location. As well, held a mini casting audition and selected two local professional actors and even featured Brett, one of the app creators. The 30 second commercial was intended to increase brand awareness and capture consumer interest. Our goal was to present the app as a convenient tool for office security and a modernized alternative for guest sign-ins. Visitor Bay believes that managing and organizing visitors can be easier with this app, as it directly notifies the individual when their appointment has arrived.

Edmonton video production

Who is VisitorBay?

VisitorBay is a tech forward, tight-knit team of people with a mission to revolutionize the way that offices manage visitor sign-in and office security. You can replace your office log book with a beautifully crafted digital sign-in experience residing on your office iPad, designed to make visitor sign-in simple, trackable and secure. Founded on the principles of modernization and an exceptional client experience. They believe that organizing meetings and managing visitors can and should be a whole lot easier. VisitorBay’s office management tools provide a sophisticated and urban feel to offices. Emphasis has been placed on designing solutions that are intuitive and easy to use for both end-users and clients alike. The app integrates seamlessly within any company you may wonder how you have gone this far without it! Brett and Ricardo enjoyed the video production and found that it benefited the brand immensley, as it was used as a brand explainer and to promote the app to potential consumer.

 

User Friendly

The app is extremely simple and easy to use. The steps are as follows:

Simple and easy to follow steps.

 

It allows your visitors to check themselves in, the host is notified instantly of visitors who have appointments. The app also captures the visitors photo for the host to know who they are looking for. The visitor will also receive office information and reminders via email. VisitorBay has done an excellent job considering brand identity  thorough job with branding customization, as all businesses can customize their visitor sign in to incorporate colours and company logo. Know who is in your offices at any given time and view historical guest reporting. Revamp your office with a modern and user-friendly sign-in experience!

Check out the app: https://www.visitorbay.com/

 

Our Creative Marketing Agency

We are an Edmonton marketing agency that focus on delivering superior results through creative, video production, and web services to our clients in Edmonton, Alberta and beyond.  We take pride in everything we work on. Let us know how we can help you today by visiting our contacting us.

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Rebranding and Web Design

When Franco initially met with us, he was just looking for a simple video, but eventually we were hired to work on the web design. The M Group brand had already been developed and Franco was currently working on his building his business. We chatted about marketing, the importance of a clear brand image and web design. After doing several M Group videos and getting to know one another on a personal level he committed to working on further M Group projects with our firm. Last year, Franco officially brought us on to take over all of M Group’s digital marketing, web design and rebranding. Our first task of business was modernizing and revamping the traditional brand logo.  As a marketing agency, we can be pretty meticulous on the psychology behind colours. The original accent colour for M Group was a candy apple red, which exuded passion and draws attention but it can also be perceived as a sign of caution. Our goal was to find a colour that popped and enticed, but more importantly influenced. We chose to incorporate some more orange hue, as it encourages socialization, stimulates energy and optimism.  After selecting the ideal colour, we cleaned up the font and  replaced the ‘times new roman” with something a little more crisp and approachable. Franco was thrilled with the completed web design and rebranding! We then built the entire website from scratch, keeping the layout and font consistent and sophisticated with the logo. We designed the layout, created content , taking over the back end creating funnels and their ecommerce. As well, we provided complete business consulting, assisting in the creation of coaching packages and pricing strategies.

Check out M Group’s website here

Edmonton web design

Words cannot begin to describe what working with Franco is like. He is so genuinely optimistic, passionate about what he does and about others. His drive and outlook on life and business is contagious. He is gifted at what he does, a great friend and an unreal client. Cheers to an unbelievable year and partnership!

Side note: If you haven’t checked out one of his open houses- prepare for your jaw to drop.Web Design

About Franco and M Group

Franco Maione is not only an inspiring entrepreneur but an overall inspiring person, as he sees great value in helping others become successful, and make their dreams a reality. He has experience  in the hospitality industry, real estate, and almost everything in between. Unlike many other’s, Franco has grasped a philosophy that not only enriches his life financially, but also makes him more whole.  He coaches business owners and entrepreneurs about utilizing the best resources and mastering specific fundamentals and skill sets to attain the upmost personal and professional success. He encourages business owners and individuals that dream about owning their own business to give it his or her all. Franco is a true advocate for not letting the fear of failing dictate the outcome or the energy put into one’s passion.

Franco offers real estate coaching and along with his team. Health and lifestyle entrepreneur Collin Mayne works alongside media creator Bryce Keller as part of the business coaching at M Group. Providing clients with essential skillsets to take one’s business to the next level is their goal. They offer various packages for clients to choose from, allowing the client to chose what best suits their needs. Their services range from group or private coaching, weekly live video coaching calls, access to course materials, keynote speakers and access to special events. The Fortitude 100 Program is designed for people who are ready to become elite entrepreneurs and also for those just starting out in business that are wanting to scale.  It’s all about discovery and breakthroughs! Having the ability to uncover an insight, make a decision, discover a truth or experience an “Aha!” moment, will be the reason why your business and your life will never be the same again. Fortitude Fast Track Provide’s a platform where like minded individuals can come together and push each other through to the next level. A community of thinkers, movers, and producers who are hungry to crush their industry providing insane amounts of value to everyone that comes in contact with them.

Edmonton Web Design

 

We do it all: Social Media Marketing. Web Design. Video Production

This project started with web design, but ended with so much more. Our Marketing campaigns are measured by their results: leads that convert into sales; customer acquisition costs that are profitable and sustainable and good return on investment for advertising spend. At Nordic Media, we start with each and every client by determining the real and tangible results that will make their business succeed and build campaigns based upon what it will take to achieve those results. We believe in truthful advertisements and honest marketing. The clients we work with are hand picked and lead with an open heart and mind. We full heartedly support and nurture our brands, by proving nothing but superior service and honest feedback. We have had the privilege of getting to tackle new marketing challenges in various industries and succeeded. 

For those that don’t know us, we are a full creative, marketing and production agency located in Edmonton. The city of ‘champions’.  The home of the Oilers, the Eskimos, the Prospects. The birth place of millions of incredible, creative, and hugely  extraordinary people. The kind of people that can survive, and function in -33 degree weather with still maintaining a friendly smile on their faces. That itself is a marvellous feeling and one that we are eternally grateful for. We are so incredibly proud to be a part of Edmonton, a city that fosters ambition, community engagement and supports one another.  

To contact us or get a quote click here

 

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Edmonton Marketing & Creative

As a local Edmonton marketing agency we were ecstatic when Fourcha Group, another local business, reached out to us to help them with some video production, creative and marketing projects.

We met Sid and the team over a year ago, when they were looking to build a marketing campaign for Discovery Wharf, a community in the village of Wabumun. This community would provide lakefront properties, ranging from condominiums, duplexes, houses, retail businesses, hotel and marina. As their marketing agency of choice, we had the pleasure of building a creative strategy with a video and updating some branding.  We were super excited when they reached out to us this summer to help them with video production on a new commercial for Century Gates, a gated adult living community 15 minutes west of Edmonton. As a creative team we designed the layout and flow of the commercial and determined what features of the home and community would be displayed. We wanted to make the flow feel natural, believable and most of all memorable.

 

Century Gates is adult living at its finest, and the only gated condominium community in Parkland County. Where luxury homes have access to several golf courses within minutes, a man- made lake and walking trail. Units are 1 Acre lots and are priced starting at $599,000, and built to customization. Customizable features include triple car parking garages, front and rear decks and oversized RV garages. It’s an active community that has annual events and get togethers.

Video Production

When it came down to production, we held a quick casting call for a man and a woman aged 45 and up, to play husband and wife and home owners. We only held this call open for about three days, until we found the perfect on screen couple that replicated exactly what we envisioned. In the video we also featured some Fourcha Group employees (including Sid Chadi and his wife) and numerous residents of Century Gates as extras. We had hair and makeup done on set by a local makeup artist and everyone got to enjoy the delicious barbecue food that we used as props for the commercial. Our goal for this commercial was to show the liveability of this community and to have the characters be relatable and  memorable to viewers. With lighting and a little bit of staging, we captured the architectural build and design of the homes. As well, we were able to showcase the gorgeous granite counters, breathtaking vaulted ceilings, large windows, hardwood flooring and optional finished basements. We scheduled locations for the shoot, filmed the commercial, edited it and utilized SEO to generate more buzz for the company. When it came to selecting music, we wanted something cheerful and upbeat without being too over- the- top. As well, we had a professional drone operator come to take these gorgeous aerial shots of the community. As an Edmonton marketing agency we work very closely with a couple of production representatives at CTV Edmonton and Global Edmonton, who we are an absolute pleasure to work with. The Century Gates video aired on television, for a duration of two weeks on both news channels. We also launched a social marketing campaign on Facebook to generate traffic and messages. By blasting this campaign across social media and on television, we generated numerous leads and contributed to multiple open houses.

This thirty second commercial was a complete success and working with Fourcha Group was absolutely incredible. We definitely lucked out on the weather, as it was raining non stop this entire month of July. Our cast and crew for the video were absolutely terrific and joy to work with. The number of link clicks and the number of messages they received from the ads were mind blowing. In the first 3 weeks of launching the ads, the number of walk throughs tripled. We are so proud of the turnout and are extremely honoured to have been a part of this project and look forward to many more!

About Fourcha Group

Fourcha Group is a family owned and operated Real Estate Development Company here in Edmonton. They have a history in building beautiful, functional and quality condos and creating communities.  They are committed to transforming houses into homes and that luxury homes should be affordable for Edmontonians with a range of price points.

Sid Chadi is the founder and CEO of Fourcha Group and has been working in real estate since early 1980s, with knowledge and years of experience in building commercial, recreational, rural, multifamily and residential developments in Alberta. Fourcha promises to build quality products and ensures the use of sustainable structures and unyielding safety for years to come. They prioritize their clients’ happiness and overall satisfaction. Fourcha Group understands that a house is a home, a place where milestones and memories are made and strive to make these the best ones.

For more information visit their website at www.fourchagroup.com

Our Edmonton Marketing Agency

We are an Edmonton marketing agency that focus on delivering superior results through creative, video, and web services to our clients in Edmonton, Alberta and beyond.  We take pride in everything we work on. Let us know how we can help you today by visiting our contacting us.

 

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Direct Casting Call

Project: “Home & Lifestyle Commercial”

Background: This cinema and digital advertisement will be used to promote a local luxury home developer and focus on fine, customizable and executive condominium living.

Paid: Yes

$500 per model/ actor

Union: No

Location: Edmonton

Production Date: Last week of June 2019

*** Roles ***

1. Wife
Female
Age: 40+

2. Husband
Male
Age: 40+

*** To Apply ***

*Pro-Tip: We, along with our clients, appreciate people who are collaborators on social media as we use it for advertising and providing opportunities just like these. Liking our page is a great place to start!

  • Send your contact information and acting resume (name, email, and phone number) to “casting@nordic.media”
  •  Attach a headshot and, if available, a comp card

 

About Nordic Media
We are an Alberta-based creative agency in Edmonton focusing on marketing our clients through incredible media such as video production, photography, and exceptional advertising.

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2019 started with the ultimate bang. We had so many exciting projects on the go and were super jazzed for all of them, especially Jurassic Forest.

About the Park:

For those that don’t know about Jurassic Forest, it is a seasonal tourist attraction located minutes away from Edmonton on Highway 28. Its located in a mature boreal forest and contains dozens of life size Dinosaurs, two kilometres of discovery trails, an adventure playground, mini golf course, a concession, a learning centre and gift shop. Its a great forest adventure and the ultimate way to spend a day with the family.

The General manager and director of marketing at Jurassic Forest came to us near the “end” of our first winter in need for a commercial. Greg and Andi were so down to earth, easy to chat with and were open to all of our ideas. They had an incredible opportunity and budget to have a 15 second commercial to play in almost every Edmonton cineplex theatre. Our vision was to entice the audience in that screening. Showing viewers the adventure that awaits locally, in Edmonton’s backyard.

 

Marketing and Creative:

As a team we decided to mix it up a bit, and show it from the Dinosaurs perspective, of the child entering their park. Our talented graphic designer (who happens to be a huge dinosaur buff) went to town sketching out an incredible story board. Followed by our executive producer converting it to vector animation, and enhancing the viewers experience with exciting sound affects. We strived to make the 15 second commercial impactful, as it was released a couple weeks before the Season’s grand opening.

Our goal was to appeal to families with children and encourage a sense of curiosity about the park. We wanted them to want to know more, so we included the website in the closing scene. Jurassic Forest is hugely underrated and is a paradise for parents and children. Here, kids can learn about artifacts, and the evolution of humans, dinosaur facts as well as be entertained by life size animatronic versions dinosaurs. The Prehistoric park is designed for visitors to learn, discover and explore. The park provides exceptional educational programs aligned with Alberta’s curriculum, corporate events and even does Birthday party packages.

A Rawring time:

This project allowed us to relive our childhood, delve back into our youth and have the ability to create, design and play with dinosaurs. Jurassic Forest, thank you for the opportunity, we had so much fun and cannot wait to play a work party at the Park!

 

Here is Jurassic Forest’s 15 second commercial↓

About Nordic:

We are a full creative marketing agency. Ranging from video production, website design and managing various social media platforms. We take pride in everything we work on. Let us know how we can help you today!

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We kicked off 2019 with a rockstar client, Dr. Michael Major and Verve orthodontics. He is an orthodontist who specializes in Invisalign and owns the coolest office we have ever seen. It’s an orthodontic office/ cafe/ rec- room, all in one. A paradise for children, and a treat for parents.

We first met Michael back in 2018, with talk of bringing awareness to his clinic. He wanted to present the fun and cheerful side of orthodontistry.

 

Majorly Great:

Instead of the traditional, sterile, plain white walled office with maybe a picture of a flower or a landscape awkwardly thrown up to spice things up a little. He opted for lively colours, huge windows and non florescent lighting (thank goodness). He created a gaming room, a foosball corner, provided computer monitors, an espresso and beverage bar and of course a COMFORTABLE seating area. This office really has it all. When creating this local St. Albert Disney Land, he considered what his own children would love to have and brought it to reality. Michael wanted to showcase the amazing space he built, and to encourage a sense of enjoyment in people’s orthodontic journey and development.

We met for lunch at a nearby restaurant, and within the first few minutes we knew he was not a regular, doctor. When he ordered a coke, we were all in. He’s not the stereotypical ‘sugar sergeant’ and instead believes in a balanced lifestyle. He is a world class human and father, and truly understands what a well realistic diet is.

Marketing Strategy:

We wanted to our audience to feel what we feel when being welcomed into Dr. Majors office, being pleasantly greeted with optimism and positive energy. His patients adore him, and his work truly speaks volumes. He’s like a dental magician,  fixing overbites and underbites, cross-bites, overcrowding, spaces between teeth and overcrowding of teeth. Because of his authentic care and devotion to his practice and his patients, we wanted him to be featured in the 60 second commercial. Our production team casted many local actors and featured some of Dr. Major’s friendly staff and even his adorable children. The commercial was running in theatres across Edmonton and St. Albert and was a huge success.Dr. Major truly cares for his clients. He is remarkable at what he does… perfecting smiles and bolstering confidence for all. It was a true pleasure working with you, Michael and we had a blast creating the live. laugh. smile. commercial. 

 


About Nordic:

Nordic Media is a full-service creative, marketing, and production agency focused on delivering exceptional digital media products with clear results.

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Who is Neuromed?

Last year we met with Ivan and Lisa Murray, the founders of Neuromed Clinic. They are some of the most welcoming, kind hearted and friendly clients we have had the privilege of of working with. They explained their vision to transform lives and treat those suffering from anxiety and depression with Transcranial Magnetic Stimulation (TMS) . They wanted to establish the first TMS clinic in Edmonton and help millions of people with this successful service. We at Nordic, believe that mental health is very important and were so excited to be a part of this transformational and life altering service. Simply put, it is life-changing and we have witnessed incredible transformations in patients who conquered their depression and no longer need medication to get through the day.

What is TMS?
TMS (Transcranial Magnetic Stimulation) treatment is a gentle process that treats using magnetic pulses. These pulses stimulate under-active brain cells, activating them to work more efficiently.The treatment is approved by Health Canada and Food and Drug Administration. It improves or offers complete remission for depression and anxiety. The usual recommended number of treatments is between 20-30 over a period of 4-6 weeks.

About Neuromed Clinic

Dr. Ivan Murray works at the Alberta Hospital, in addition to holding an academic post at the University of Alberta. He has training in neuromodulation from both Harvard and Duke University. As well, addiction and pain management from the Centre of Addiction and Mental Health (CAMH), University of Toronto, Canada and University of British Columbia. He is also a member of the Canadian Neuromodulation Society. Ivan holds master’s degrees in medical science and healthcare management and is registered to practice psychiatry in both Canada and Ireland. Needless to say, he is passionate about mental health.

Lisa is an occupational therapist and currently advises Alberta Health Services as a specialist advisor in rehabilitation and recovery strategies. She completed her BSc Honours degree in Occupational Therapy from the University of Ulster, Northern Ireland and has worked professionally both in Northern Ireland and in an academic centre of excellence, Galway University Hospital, Ireland. She too, has completed specialist training in addiction and pain management through the Centre of Mental Health (CAMH), University of Toronto, Canada. Lisa is also a trained TMS technician and is a member of the Canadian Neuromodulation Society (CNS).

Developing The Brand

Fuelled with passion and excitement about the project, we went ahead and devised a marketing strategy to help people engage with Neuromed Clinic. The most challenging part was developing the brand. We had to develop a unique name, due to trademark law, that could have a global brand here in Canada and in Europe. After many weeks of diligent work we developed the Neuromed Clinic name and logo. We feel this name is professional and also articulate as to the service they provide.

Marketing and Advertising

We developed and produced a commercial advertisement for Facebook, YouTube, and theatres in 4k resolution to gain attention and drive awareness about the service. The results were through the roof. The videos we launched were real life patient testimonials that discussed their experience using the service, and how their lives have improved since starting the treatment. The ads have been performing extremely well.

Since the hugely successful launch of the Edmonton location, they recently expanded to Dublin, Ireland where they opened a second location at the Northbrook Clinic.  The National Institute for Health and Clinical Excellence in the United Kingdom recently approved the service in 2015. We’ve had an amazing time marketing in Europe

 

About Nordic Media

At Nordic Media we work with amazing clients from Edmonton, Canada, and across the United States to market and advertise their amazing products and services through captivating creative and world-class video production.

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About ProLift Concrete

A year ago, we met Tyler Thomas, the operations manager at ProLift Concrete Levelling. The company was brand-new and was trying to establish themselves, promote their brand and superior service. ProLift competes their services in and around Edmonton. We wanted the public to know how a simple levelling adjustment can impact one’s daily routine. ​As a homeowner or tenant, you are responsible for keeping your property and areas such as stairs, walkways and driveways reasonably safe for people who use them. You are also held liable for slips, trips and falls on your owned or rented property. This being said, the chances of injuries increases significantly when the concrete on your premise is uneven. ProLift Concrete utilizes Poly-urethane foam which is used to lift and level out concrete which is guaranteed to minimize injuries and accidents.

Above is a visual of the 3 steps in the ProLift process.

Marketing tactic

ProLift reached out to several marketing agencies and we were the right the right fit. As a creative agency we wanted the video to excite and entertain our audiences. As well we wanted to inform the public on the importance of a levelled driveway and how it improves daily activities and overall life. Our video production team casted many local actors, and even featured some ProLift staff. Our goal was to have the characters be relatable and memorable to viewers. We scheduled locations for the shoot, filmed the commercial, edited it and utilized SEO to generate more buzz for the company. The video was hugely successful, and helped acquire a large amount of clients.

 

Why ProLift?

What sets Tyler and his team apart from other competitors in this industry is that they  believe in great quality work and value new and repeat customers. He truly cares for his clients and ensures strong results. He is adamant about taking before and after shots to show real results. The team is extremely professional and personable. They have exceptional knowledge and experience in concrete lifting/levelling. ProLift Concrete Levelling is environmentally friendly and cost effective. They specialize in industrial, commercial and residential polyurethane concrete lifting service. Their excellent knowledge and more than 8 years of experience ensure they provide Albertans with the best quality work.

Check ProLift out

About Nordic:

We are a full creative, marketing and production agency in Edmonton. We are proud to provide and create marketing solutions for clients in all industries and markets.

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Hard Bar Soap Co.

Working in the health care industry, Tyler has always been a firm believer and passionate about living a healthy lifestyle. He believes that in order to achieve good results, you have to fuel your mind and body with good products. This is why he was so passionate to create a line of organic, handmade, natural and great smelling grooming products for men. What you see on the label is exactly what’s in it. Nothing else.

We created Hard Bar Soap Co. for men looking for a new, fresh, and natural line of products that is great smelling and great quality.  It’s terrifying to think about everything that our skin has to go through on a daily basis. The surfaces that it has to deal with, the cuts and scratches, and, not to mention, all the harmful chemicals. Instead, Hard Bar Soap have ingredients that have been researched to be safe and compatible with your skin. Using natural and organic products, we know exactly what we are putting on our skin. You do not have to worry about chemicals that you have never heard of and can’t pronounce, and what they might do to your body.

Grooming and skincare are two things that everyone does on a daily basis, so we believe it’s vital to know what you’re putting on your body. By choosing natural products over potentially toxic options laden with harsh chemicals, you will get better results and healthier skin and hair.

What’s bad for your body is also bad for the environment. Some guys assume that any product for sale at the drug store must be safe for them and the environment. Wrong! Tons of dangerous substances get washed down from sink drains every year, which end up in streams, rivers, groundwater and eventually, the ocean. By choosing a natural men’s grooming product, minimal damage will be done to the environment. You’ll get better results from organic men’s grooming products. And you will protect your health for years to come.

Marketing Passion

We met with Tyler in 2018, through some local contacts in Edmonton. He had great aspirations on taking his brand of organic mens grooming products to the next level. With his passion and our creativity, we were able to develop new advertisements for Hard Bar Soap Co, and make his dream a reality.

We developed four budget-effective image advertisements that showcased the cool, sophisticated, and attractive vibe of the product.  The photoshoot was a lot of fun and we really enjoyed working with Tyler and Ashley as one of the sets of models. As well, we updated their existing website to make it a more direct sales site, employing more direct eCommerce tactics for consumers.

Check out Hard Bar Soap Co. at www.hardbarsoapco.com

About Nordic Media:

We are a full creative marketing agency. Ranging from video production, website design and managing various social media platforms. We take pride in everything we work on. Let us know how we can help you today!

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About Lace Up

Bryan Gouthro and Gordon McTavish are both successful business pioneers who have had strong careers in retail and manufacturing starting out from Edmonton and expanding globally. Bryan has been a partner and franchiser of the Brick and has excelled at turning new customers into lifelong customers.  Gordon (along with his two sons Kevin and Jeff) is a partner of Drader manufacturing and has a keen eye for supreme quality molding and plastics manufacturing.   

After many years of running successful businesses, these two entrepreneurs approached us with a brilliant idea for developing a lacing stool. A stool that could be used by anyone. Any age, any size, any mobility.

Group meeting at the Nordic studio.

Market Testing / Focus Groups

Originally, we started with the early prototypes from the 3d printed moulds.  We wanted to show the product to a focus group and have them give us feedback and input on what could be done to improve the original design.  This was highly effective, offering our team valuable insight on use, colours, design, pricing, and other important parameters.  This allowed our team to suggest alternations and improvements, before continuing. 

Post product testing, we created our scope and developed a marketing guide complete with consumer profiles, strategies, and early campaign ideas. After this process the team decided on four beautiful colours and also features a skate slot, so all athletes can use to tie their sneakers, cleats or skates. We had a blast time launching their campaign over Christmas, and seeing people buy and enjoy the product.

 

Focus group participants trying Lace Up.

Creating the Brand

We built the brand from scratch, coming up with the brand name and crafting an identity to imply “lacing”.  We also wanted to design an impressive brand that showcased the 

values of leading an active lifestyle.  By choosing a red brand colour, it helps showcase the vitality of the product.  Additionally we designed the retail box for the product and sourced the best price and quality available, along with the instructions.    

 

Marketing the Product

We developed creative entitled “So… My Parents Retired” which showcased the product as a gift for people with senior family & friends (ie. parents / grandparents).  This included developing the scripts, storyboard, casting the actors, and undertaking the video production required to execute a very funny and interesting commercial.  When marketing on social media, it is very important to have advertising that is as fun as it is informative.  We felt this commercial has an excellent balance. 

Developing an eCommerce Website

Nordic is proud to have built Lace Up’s eye catching and relevant website.It features an impressive landing page designed for high-impact conversion along with an internal eCommerce shopping cart along with full Amazon integration.  We facilitated the account setup and fulfilment through Amazon Prime’s FBA systems for our client.   

Graphic Design & Commercial Photography

This website also boasts gorgeous photos from our commercial photography team and custom graphics and animations from our in-house graphic design team. We have had such an incredible time partnering up with Gordon, Bryan, and the team at Lace Up developing and launching this product. Together, we are looking forward to achieving more goals, generating more sales and launching a new video advertisement. The team is Lacing Up for a very exciting and productive new year.

Christmas campaign ad.

About Nordic Media

We are a full digital marketing agency located in Edmonton. We believe in providing our clients with excellent video production and powerful marketing campaigns.

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