We kicked off 2019 with a rockstar client, Dr. Michael Major and Verve orthodontics. He is an orthodontist who specializes in Invisalign and owns the coolest office we have ever seen. It’s an orthodontic office/ cafe/ rec- room, all in one. A paradise for children, and a treat for parents.

We first met Michael back in 2018, with talk of bringing awareness to his clinic. He wanted to present the fun and cheerful side of orthodontistry.

Majorly Great:

Instead of the traditional, sterile, plain white walled office with maybe a picture of a flower or a landscape awkwardly thrown up to spice things up a little. He opted for lively colours, huge windows and non florescent lighting (thank goodness). He created a gaming room, a foosball corner, provided computer monitors, an espresso and beverage bar and of course a COMFORTABLE seating area. This office really has it all. When creating this local St. Albert Disney Land, he considered what his own children would love to have and brought it to reality. Michael wanted to showcase the amazing space he built, and to encourage a sense of enjoyment in people’s orthodontic journey and development.

We met for lunch at a nearby restaurant, and within the first few minutes we knew he was not a regular, doctor. When he ordered a coke, we were all in. He’s not the stereotypical ‘sugar sergeant’ and instead believes in a balanced lifestyle. He is a world class human and father, and truly understands what a well realistic diet is.

Marketing Strategy:

We wanted to our audience to feel what we feel when being welcomed into Dr. Majors office, being pleasantly greeted with optimism and positive energy. His patients adore him, and his work truly speaks volumes. He’s like a dental magician,  fixing overbites and underbites, cross-bites, overcrowding, spaces between teeth and overcrowding of teeth. Because of his authentic care and devotion to his practice and his patients, we wanted him to be featured in the 60 second commercial. Our production team casted many local actors and featured some of Dr. Major’s friendly staff and even his adorable children. The commercial was running in theatres across Edmonton and St. Albert and was a huge success.Dr. Major truly cares for his clients. He is remarkable at what he does… perfecting smiles and bolstering confidence for all. It was a true pleasure working with you, Michael and we had a blast creating the live. laugh. smile. commercial. 

About Nordic:

Nordic Media is a full-service creative, marketing, and production agency focused on delivering exceptional digital media products with clear results.