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The latest video production, creative development, and marketing news regarding Nordic Media

Nordic Media > creative agency

We just wanted to thank Best In Edmonton for highlighting our company recently.  We now make the top ten list of Marketing & Creative Agency companies in Edmonton.

They articles highlights Nordic Media in the following:

  • Results-based marketing
  • More than 10 years of experience
  • Completed more than 300 projects

To read the article click here

Best In Edmonton also highlights food, finance, and Lifestyle, and other businesses in Edmonton.  Make sure you check them out at www.BestInEdmonton.com

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New headshot of Dr. Major for his upcoming marketing materials

Creative Agency: Branding Dr. Michael Major

As a creative agency, we measure our creative branding success by our clients overall satisfaction, reaction and consumer traction. At Nordic Media, we start every project by fully understanding the service and/or product and how it is desired to resonate in the consumers mind. We full heartedly support and nurture the brands we create by researching the industry, it’s competitors and market position. Unlike many other creative and branding agencies, we put a lot of emphasis on colour psychology into our branding projects based on its industry. We have had the privilege of getting to tackle new marketing challenges in various industries and watch them establish their competitive advantage. When it came to branding the creative message for Dr. Michael Major, the main focus was for it to be known, “snoring is not normal, not even a little”- Dr. Michael Major. Our goal was to make it known that it’s not healthy, it is preventative and by treating it, can improve an individuals quality of life! After the brand is launched, we will determine its overall success through financial benchmarks and revenue. 

 

Creative Agency and marketing the brand here in Edmonton

 

When selecting the brand colours for Dr. Major, our mission was to appear professional, authoritative, trustworthy and provide a sense of tranquility. Blue is a highly used colour in the healthcare field, as it has high associations with being perceived as serious and mature, so it seemed fitting to use for the brand. In the icon, we featured an abstract image of an individual sleeping and chose to incorporate a sea-foam green colour as it creatively signifies growth, refreshment and balance.

When selecting the brand colours, some of the things we take into consideration are:

  • Gender: Is my brand traditionally masculine or feminine?
  • Tone: Is my brand playful or serious?
  • Value: Is my brand luxurious or affordable?
  • Time: Is my brand modern or classic?
  • Age: Is my brand youthful or mature?
  • Energy: Is my brand loud or subdued?

Understanding Marketing Goals

In university, Dr. Michael Major began researching Sleep Apnea and along with two other doctors, wrote his thesis paper on it. Now ten years later he and those same doctors are opening a clinic where they as a team treat the many layers and issues of the disorder. Together these specialists develop the best treatment strategy for the child suffering with sleep apnea. Many do not realizes how important a good quality of sleep is necessary for child development and overall health. Poor sleep can affect family dynamics, social consequences, schooling and curricular achievement.

Creative agency works on meaningful branding for Sleep Apnea.

What is Sleep Apnea?

Sleep apnea is a type of sleep disorder that can have serious health complications. An individual with sleep apnea will experience short periods of not breathing while asleep. The most common symptoms are loud snoring and fatigue, even when the individual has technically slept enough. Although there are many forms of sleep apnea, the most common, obstructive sleep apnea, happens when the muscles in the throat relax and the airway becomes obstructed. There’s also central sleep apnea, which is caused by the brain failing to send the right signals to the muscles controlling breathing. 

 

 

Local Edmonton Video Production and Marketing Agency

In 2019, Dr. Major utilized our studio to produce a commercial used for advertising locally in both Cineplex and Landmark theatres here in Edmonton for his orthodontist clinic, Verve Orthodontics.  Here is what we created.

For those that don’t know us, we are a full creative agency specializing in marketing, web and video. The city of ‘champions’. The home of the Oilers, the Eskimos, the Prospects. The birth place of millions of incredible, creative, and hugely  extraordinary people. The kind of people that can survive, and function in -33 degree weather with still maintaining a friendly smile on their faces. That itself is a marvellous feeling and one that we are eternally grateful for. We are so incredibly proud to be a part of Edmonton, a city that fosters ambition, community engagement and supports one another.  While we are based here in Edmonton, we work on a global level. Whether you are looking to attract new business or just spread a message, we take pride in everything we work on and ensure results. Let us know how we can help you today by visiting or contacting us.

 

 

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About Lace Up

Bryan Gouthro and Gordon McTavish are both successful business pioneers who have had strong careers in retail and manufacturing starting out from Edmonton and expanding globally. Bryan has been a partner and franchiser of the Brick and has excelled at turning new customers into lifelong customers.  Gordon (along with his two sons Kevin and Jeff) is a partner of Drader manufacturing and has a keen eye for supreme quality molding and plastics manufacturing.   

After many years of running successful businesses, these two entrepreneurs approached us with a brilliant idea for developing a lacing stool. A stool that could be used by anyone. Any age, any size, any mobility.

Group meeting at the Nordic studio.

Market Testing / Focus Groups

Originally, we started with the early prototypes from the 3d printed moulds.  We wanted to show the product to a focus group and have them give us feedback and input on what could be done to improve the original design.  This was highly effective, offering our team valuable insight on use, colours, design, pricing, and other important parameters.  This allowed our team to suggest alternations and improvements, before continuing. 

Post product testing, we created our scope and developed a marketing guide complete with consumer profiles, strategies, and early campaign ideas. After this process the team decided on four beautiful colours and also features a skate slot, so all athletes can use to tie their sneakers, cleats or skates. We had a blast time launching their campaign over Christmas, and seeing people buy and enjoy the product.

 

Focus group participants trying Lace Up.

Creating the Brand

We built the brand from scratch, coming up with the brand name and crafting an identity to imply “lacing”.  We also wanted to design an impressive brand that showcased the 

values of leading an active lifestyle.  By choosing a red brand colour, it helps showcase the vitality of the product.  Additionally we designed the retail box for the product and sourced the best price and quality available, along with the instructions.    

 

Marketing the Product

We developed creative entitled “So… My Parents Retired” which showcased the product as a gift for people with senior family & friends (ie. parents / grandparents).  This included developing the scripts, storyboard, casting the actors, and undertaking the video production required to execute a very funny and interesting commercial.  When marketing on social media, it is very important to have advertising that is as fun as it is informative.  We felt this commercial has an excellent balance. 

Developing an eCommerce Website

Nordic is proud to have built Lace Up’s eye catching and relevant website.It features an impressive landing page designed for high-impact conversion along with an internal eCommerce shopping cart along with full Amazon integration.  We facilitated the account setup and fulfilment through Amazon Prime’s FBA systems for our client.   

Graphic Design & Commercial Photography

This website also boasts gorgeous photos from our commercial photography team and custom graphics and animations from our in-house graphic design team. We have had such an incredible time partnering up with Gordon, Bryan, and the team at Lace Up developing and launching this product. Together, we are looking forward to achieving more goals, generating more sales and launching a new video advertisement. The team is Lacing Up for a very exciting and productive new year.

Christmas campaign ad.

About Nordic Media

We are a full digital marketing agency located in Edmonton. We believe in providing our clients with excellent video production and powerful marketing campaigns.

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