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The latest video production, creative development, and marketing news regarding Nordic Media

Nordic Media > Edmonton Creative Agency

Customizing Video Production

Video Production was the topic of discussion when we met Bret and Ricardo in the fall of 2017. They came to us for creative direction for a tech forward concept that would revolutionize the way office visitor sign ins are managed. As anyone who has had experience with app development knows- it is an extremely long waiting game, filled with hurdles and curve balls. After a period of development, assessment and research we were finally to film and produce their explainer video for their app. During our creative meeting we pinned down a budget and achieved a common vision.  With an affordable budget in place, the creative team got to work writing a script, filmed and edited the commercial. We staged our Nordic Media office and filmed the video production here at our location. As well, held a mini casting audition and selected two local professional actors and even featured Brett, one of the app creators. The 30 second commercial was intended to increase brand awareness and capture consumer interest. Our goal was to present the app as a convenient tool for office security and a modernized alternative for guest sign-ins. Visitor Bay believes that managing and organizing visitors can be easier with this app, as it directly notifies the individual when their appointment has arrived.

Edmonton video production

Who is VisitorBay?

VisitorBay is a tech forward, tight-knit team of people with a mission to revolutionize the way that offices manage visitor sign-in and office security. You can replace your office log book with a beautifully crafted digital sign-in experience residing on your office iPad, designed to make visitor sign-in simple, trackable and secure. Founded on the principles of modernization and an exceptional client experience. They believe that organizing meetings and managing visitors can and should be a whole lot easier. VisitorBay’s office management tools provide a sophisticated and urban feel to offices. Emphasis has been placed on designing solutions that are intuitive and easy to use for both end-users and clients alike. The app integrates seamlessly within any company you may wonder how you have gone this far without it! Brett and Ricardo enjoyed the video production and found that it benefited the brand immensley, as it was used as a brand explainer and to promote the app to potential consumer.

 

User Friendly

The app is extremely simple and easy to use. The steps are as follows:

Simple and easy to follow steps.

 

It allows your visitors to check themselves in, the host is notified instantly of visitors who have appointments. The app also captures the visitors photo for the host to know who they are looking for. The visitor will also receive office information and reminders via email. VisitorBay has done an excellent job considering brand identity  thorough job with branding customization, as all businesses can customize their visitor sign in to incorporate colours and company logo. Know who is in your offices at any given time and view historical guest reporting. Revamp your office with a modern and user-friendly sign-in experience!

Check out the app: https://www.visitorbay.com/

 

Our Creative Marketing Agency

We are an Edmonton marketing agency that focus on delivering superior results through creative, video production, and web services to our clients in Edmonton, Alberta and beyond.  We take pride in everything we work on. Let us know how we can help you today by visiting our contacting us.

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Rebranding and Web Design

When Franco initially met with us, he was just looking for a simple video, but eventually we were hired to work on the web design. The M Group brand had already been developed and Franco was currently working on his building his business. We chatted about marketing, the importance of a clear brand image and web design. After doing several M Group videos and getting to know one another on a personal level he committed to working on further M Group projects with our firm. Last year, Franco officially brought us on to take over all of M Group’s digital marketing, web design and rebranding. Our first task of business was modernizing and revamping the traditional brand logo.  As a marketing agency, we can be pretty meticulous on the psychology behind colours. The original accent colour for M Group was a candy apple red, which exuded passion and draws attention but it can also be perceived as a sign of caution. Our goal was to find a colour that popped and enticed, but more importantly influenced. We chose to incorporate some more orange hue, as it encourages socialization, stimulates energy and optimism.  After selecting the ideal colour, we cleaned up the font and  replaced the ‘times new roman” with something a little more crisp and approachable. Franco was thrilled with the completed web design and rebranding! We then built the entire website from scratch, keeping the layout and font consistent and sophisticated with the logo. We designed the layout, created content , taking over the back end creating funnels and their ecommerce. As well, we provided complete business consulting, assisting in the creation of coaching packages and pricing strategies.

Check out M Group’s website here

Edmonton web design

Words cannot begin to describe what working with Franco is like. He is so genuinely optimistic, passionate about what he does and about others. His drive and outlook on life and business is contagious. He is gifted at what he does, a great friend and an unreal client. Cheers to an unbelievable year and partnership!

Side note: If you haven’t checked out one of his open houses- prepare for your jaw to drop.Web Design

About Franco and M Group

Franco Maione is not only an inspiring entrepreneur but an overall inspiring person, as he sees great value in helping others become successful, and make their dreams a reality. He has experience  in the hospitality industry, real estate, and almost everything in between. Unlike many other’s, Franco has grasped a philosophy that not only enriches his life financially, but also makes him more whole.  He coaches business owners and entrepreneurs about utilizing the best resources and mastering specific fundamentals and skill sets to attain the upmost personal and professional success. He encourages business owners and individuals that dream about owning their own business to give it his or her all. Franco is a true advocate for not letting the fear of failing dictate the outcome or the energy put into one’s passion.

Franco offers real estate coaching and along with his team. Health and lifestyle entrepreneur Collin Mayne works alongside media creator Bryce Keller as part of the business coaching at M Group. Providing clients with essential skillsets to take one’s business to the next level is their goal. They offer various packages for clients to choose from, allowing the client to chose what best suits their needs. Their services range from group or private coaching, weekly live video coaching calls, access to course materials, keynote speakers and access to special events. The Fortitude 100 Program is designed for people who are ready to become elite entrepreneurs and also for those just starting out in business that are wanting to scale.  It’s all about discovery and breakthroughs! Having the ability to uncover an insight, make a decision, discover a truth or experience an “Aha!” moment, will be the reason why your business and your life will never be the same again. Fortitude Fast Track Provide’s a platform where like minded individuals can come together and push each other through to the next level. A community of thinkers, movers, and producers who are hungry to crush their industry providing insane amounts of value to everyone that comes in contact with them.

Edmonton Web Design

 

We do it all: Social Media Marketing. Web Design. Video Production

This project started with web design, but ended with so much more. Our Marketing campaigns are measured by their results: leads that convert into sales; customer acquisition costs that are profitable and sustainable and good return on investment for advertising spend. At Nordic Media, we start with each and every client by determining the real and tangible results that will make their business succeed and build campaigns based upon what it will take to achieve those results. We believe in truthful advertisements and honest marketing. The clients we work with are hand picked and lead with an open heart and mind. We full heartedly support and nurture our brands, by proving nothing but superior service and honest feedback. We have had the privilege of getting to tackle new marketing challenges in various industries and succeeded. 

For those that don’t know us, we are a full creative, marketing and production agency located in Edmonton. The city of ‘champions’.  The home of the Oilers, the Eskimos, the Prospects. The birth place of millions of incredible, creative, and hugely  extraordinary people. The kind of people that can survive, and function in -33 degree weather with still maintaining a friendly smile on their faces. That itself is a marvellous feeling and one that we are eternally grateful for. We are so incredibly proud to be a part of Edmonton, a city that fosters ambition, community engagement and supports one another.  

To contact us or get a quote click here

 

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Edmonton Marketing & Creative

As a local Edmonton marketing agency we were ecstatic when Fourcha Group, another local business, reached out to us to help them with some video production, creative and marketing projects.

We met Sid and the team over a year ago, when they were looking to build a marketing campaign for Discovery Wharf, a community in the village of Wabumun. This community would provide lakefront properties, ranging from condominiums, duplexes, houses, retail businesses, hotel and marina. As their marketing agency of choice, we had the pleasure of building a creative strategy with a video and updating some branding.  We were super excited when they reached out to us this summer to help them with video production on a new commercial for Century Gates, a gated adult living community 15 minutes west of Edmonton. As a creative team we designed the layout and flow of the commercial and determined what features of the home and community would be displayed. We wanted to make the flow feel natural, believable and most of all memorable.

 

Century Gates is adult living at its finest, and the only gated condominium community in Parkland County. Where luxury homes have access to several golf courses within minutes, a man- made lake and walking trail. Units are 1 Acre lots and are priced starting at $599,000, and built to customization. Customizable features include triple car parking garages, front and rear decks and oversized RV garages. It’s an active community that has annual events and get togethers.

Video Production

When it came down to production, we held a quick casting call for a man and a woman aged 45 and up, to play husband and wife and home owners. We only held this call open for about three days, until we found the perfect on screen couple that replicated exactly what we envisioned. In the video we also featured some Fourcha Group employees (including Sid Chadi and his wife) and numerous residents of Century Gates as extras. We had hair and makeup done on set by a local makeup artist and everyone got to enjoy the delicious barbecue food that we used as props for the commercial. Our goal for this commercial was to show the liveability of this community and to have the characters be relatable and  memorable to viewers. With lighting and a little bit of staging, we captured the architectural build and design of the homes. As well, we were able to showcase the gorgeous granite counters, breathtaking vaulted ceilings, large windows, hardwood flooring and optional finished basements. We scheduled locations for the shoot, filmed the commercial, edited it and utilized SEO to generate more buzz for the company. When it came to selecting music, we wanted something cheerful and upbeat without being too over- the- top. As well, we had a professional drone operator come to take these gorgeous aerial shots of the community. As an Edmonton marketing agency we work very closely with a couple of production representatives at CTV Edmonton and Global Edmonton, who we are an absolute pleasure to work with. The Century Gates video aired on television, for a duration of two weeks on both news channels. We also launched a social marketing campaign on Facebook to generate traffic and messages. By blasting this campaign across social media and on television, we generated numerous leads and contributed to multiple open houses.

This thirty second commercial was a complete success and working with Fourcha Group was absolutely incredible. We definitely lucked out on the weather, as it was raining non stop this entire month of July. Our cast and crew for the video were absolutely terrific and joy to work with. The number of link clicks and the number of messages they received from the ads were mind blowing. In the first 3 weeks of launching the ads, the number of walk throughs tripled. We are so proud of the turnout and are extremely honoured to have been a part of this project and look forward to many more!

About Fourcha Group

Fourcha Group is a family owned and operated Real Estate Development Company here in Edmonton. They have a history in building beautiful, functional and quality condos and creating communities.  They are committed to transforming houses into homes and that luxury homes should be affordable for Edmontonians with a range of price points.

Sid Chadi is the founder and CEO of Fourcha Group and has been working in real estate since early 1980s, with knowledge and years of experience in building commercial, recreational, rural, multifamily and residential developments in Alberta. Fourcha promises to build quality products and ensures the use of sustainable structures and unyielding safety for years to come. They prioritize their clients’ happiness and overall satisfaction. Fourcha Group understands that a house is a home, a place where milestones and memories are made and strive to make these the best ones.

For more information visit their website at www.fourchagroup.com

Our Edmonton Marketing Agency

We are an Edmonton marketing agency that focus on delivering superior results through creative, video, and web services to our clients in Edmonton, Alberta and beyond.  We take pride in everything we work on. Let us know how we can help you today by visiting our contacting us.

 

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Title: 

The Office – Afterlife

Project Description:

Will, a nicer-than-usual atheist, takes a job with a group of misguided immortals to open an earthly office, Afterlife Incorporated, in a mission to help process souls on their way to the afterlife.

Company: 

Nordic Media & Chew on This

Format: 

12 episodes @ 5 to 7 minutes each

Distribution:

Amazon Prime (1st Window)
Digital / Web (2nd Window)

Roles:

(1) Will

Age: 25 to 35

Ethnicity: None-specified
A nicer-than-usual atheist who works with a group of deities who works in IT.

(2) Selene

Age: 20 to 35

Ethnicity: None-specified

The lunar goddess and accountant at Afterlife Inc.

(3) Venus

Age: 30 to 45

Ethnicity: Caucasian

The CEO of Afterlife Inc and the goddess of desire

(4) Jesus

Age: 30 – 40

Ethnicity: Caucasian

Son of God.  Is the company’s Chief Executive Administrative Officer. Enjoys woodworking.

(5) Buddha

Age: 30 to 50

Ethnicity: Asian

Buddha is a deep thinker, but often doesn’t take the advice he gives.  Also likes nice things.  Works as the receptionist.

(6) Hercules

Age: 30 to 40

Ethnicity: Caucasian

Hercules is a hunk.  Loves to workout and have a good time.  Works as the Marketing manager.

(7) Eve

Age: 20 to 40

Ethnicity: Caucasian

Eve is always gunning for Venus’ job.  As the Office Manager it is her business to be involved in everyone else’s business. Known to prone to anger.

(8) Gaia

Age: 20 to 40

Ethnicity: None-specified

Gaia is a peaceful breath of fresh air.  A bit new-age and always concerned about how people are treating the environment.

(9) Joseph Smith

Ethnicity: Caucasian

Age: 40 to 60

Joseph Smith is the nicest person.  He visits the office to check in on the insurance needs of the deities.

(10) Mr. Clean

Age: 40 to 65

Ethnicity: Caucasian

So clean, he is holy…  Can often be a big emotional support and advisor to everyone in the office.

Production Dates:

Tentative Schedule* June 15, 16, 22 and 23

Edmonton, Alberta, Canada

Casting Date:

Saturday, April 20th

Paid:

Prime Video Direct / Equity

Union:

Non-union

To Apply:

Those who do not follow the below details exactly will have their submission rejected.

  1. Email “casting@nordic.media” with subject: “The Office Afterlife Casting”
  2. Indicate the role(s) you would like to apply for
  3. Attach a CV or Resume
  4. Attach a headshot

About Nordic Media

We are an Alberta-based creative agency in Edmonton focusing on marketing our clients through incredible media such as video production, photography, and exceptional advertising.

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About ProLift Concrete

A year ago, we met Tyler Thomas, the operations manager at ProLift Concrete Levelling. The company was brand-new and was trying to establish themselves, promote their brand and superior service. ProLift competes their services in and around Edmonton. We wanted the public to know how a simple levelling adjustment can impact one’s daily routine. ​As a homeowner or tenant, you are responsible for keeping your property and areas such as stairs, walkways and driveways reasonably safe for people who use them. You are also held liable for slips, trips and falls on your owned or rented property. This being said, the chances of injuries increases significantly when the concrete on your premise is uneven. ProLift Concrete utilizes Poly-urethane foam which is used to lift and level out concrete which is guaranteed to minimize injuries and accidents.

Above is a visual of the 3 steps in the ProLift process.

Marketing tactic

ProLift reached out to several marketing agencies and we were the right the right fit. As a creative agency we wanted the video to excite and entertain our audiences. As well we wanted to inform the public on the importance of a levelled driveway and how it improves daily activities and overall life. Our video production team casted many local actors, and even featured some ProLift staff. Our goal was to have the characters be relatable and memorable to viewers. We scheduled locations for the shoot, filmed the commercial, edited it and utilized SEO to generate more buzz for the company. The video was hugely successful, and helped acquire a large amount of clients.

 

Why ProLift?

What sets Tyler and his team apart from other competitors in this industry is that they  believe in great quality work and value new and repeat customers. He truly cares for his clients and ensures strong results. He is adamant about taking before and after shots to show real results. The team is extremely professional and personable. They have exceptional knowledge and experience in concrete lifting/levelling. ProLift Concrete Levelling is environmentally friendly and cost effective. They specialize in industrial, commercial and residential polyurethane concrete lifting service. Their excellent knowledge and more than 8 years of experience ensure they provide Albertans with the best quality work.

Check ProLift out

About Nordic:

We are a full creative, marketing and production agency in Edmonton. We are proud to provide and create marketing solutions for clients in all industries and markets.

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So what’s it like working at our marketing agency in Edmonton?  Truthfully, it’s incredibly rewarding and incredibly challenging at the same time.

Over the past years our company was growing exponentially, so we just built our new studio this year, moved our entire staff over, expanded our team to serve our clients better. Throughout the expansion we have been meeting our deadlines for our clients for their marketing campaigns and product & service launches.

The studio at our creative agency in Edmonton

PRO-TIP: The #1 thing I tell clients when they come to our company is that as long as we plan well, we can plan on success!

Magic Pill For Marketing

There is no “magic pill” to marketing.  I would argue that good advertisements go a long way to reaching the correct demographic and converting them over, but the true key ingredient to any creative agency worth their salt is: planning.

Facebook & Google Advertising

I’ve been at this almost a decade and in that time I have been at the forefront of changes in advertising, from tradition to digital, and even more challenging are the micro changes in platforms such as Google and Facebook.  Google once was a dominant giant in keyword advertising with Google Adwords and Youtube, but recently we have seen Facebook taking over the advertising marketplace significantly.  I’m sure by this time next year we will be talking about the significant changes Google is making to help with more effective advertising funnels for their customers (they just changed the named of “Google Adwords” to “Google Ads” as an example).

To be successful on these platforms you can use them independently, where conversions are taking place right on the social media platforms or you can use these platforms in tandem with your website as a sales and conversion portal.

PRO-TIP: I get a lot of questions about SEO… The #1 most important SEO tool is your very own website.  Buying “SEO” services such as link building and article creation make no sense if the website itself does not have native SEO built into the site.

Against the Creative Clock

A lot of times our customers come to us after have been burnt by a previous marketing process.  We look at their existing website and funnels to find it is simply not geared towards converting their clients.  What makes the process even that much more difficult, is sometimes these clients can be significantly against the clock and need results even quicker due to lost time trying other marketing practices through agencies they used to partner with.

All hope is not lost if you are in that situation… the great thing, is we can use advertising through social media and keep the customer converting directly on the platform and not send them to an unoptimized website.  You may have seen things like “lead forms” and “messenger” being a more common way to generate leads.

PRO-TIP: we use it ourselves and it works splendidly.

Our clients get treated comfortably in our marketing agency.  Quick drive from anywhere in Edmonton.  Coffee is always great!

#1 Question I Get In Marketing:

So here is the biggest complaint I hear about marketing and advertising: “If Facebook and Google have made these processes more and more easy to use for the average consumer then why doesn’t it work for me?”

Well, there are nearly limitless minor reasons, but it all comes down to 2 major factors:

  1. The Ad
  2. The Audience

Let’s talk about “the ad” first.  Most advertisements I see out in social media land are created at very low cost, with very little planning, and end up falling short.  The truth of the matter is a lot of people out there are doing the same thing: “Hey, here is my business… we are great… do business with us.”  These ads are being lost in a sea of content.  They are not converting because people skate right past them.  To make a great ad we must keep the audience in mind but also factor in what is going to make someone stop what they are doing, take time out of their day, and connect with your business.  A truly great advertisement is one that evokes emotion: (1) laughter, (2) passion, (3) sadness, (4) intelligence, and yes, even (5) concern.

This may sound simple, but it is not.  Crafting a unique, captivating, sensation advertisement is the most challenging part of our business.  It takes time, it takes planning, it takes testing, and most of all patience.

Now, let’s talk about “the audience.”  It doesn’t matter what platform you advertise with, you can easily identify your demographics.  A lot of the problems I see when clients come to us with their ineffective campaigns is that either their audiences were too broad or too narrow (missing people).  Let’s say for example you are in the concrete repair business.  You can easily target people who have been recently looking for this service (through Google) and convert quite effectively with the right advertisement.  On the flip side, you can “proactively” seek and search out these customers (through Facebook) and by getting your demographics just right and enjoy a low cost to conversion.

PRO-TIP: it’s relatively easy to target users on Google who are looking for a particular product or service; the cost can be quite high (I feel so much empathy for a business like real estate, ouch $$$$).  It’s a bit tricker on Facebook, because you can massage your demographics, but the real magic is in an effective advertisement.

Video Production Matters! Quality Matters!

I think this needs to be stated.  Yes, there are a lot of cat and viral videos out there that get tens of millions of views that are low quality.  Unless your business has proprietary footage of an amazing cat, an act of God, or something else you might want to rethink a low quality strategy of advertising with your cell phone video.  This ad here is a prime example of what we did.

Mother In Law from Nordic Media on Vimeo.

So What Should I Look For In A Marketing Agency?

Well I’d like to come right out of the gate and say “choose us”, but it’s quite alright if you don’t.  The most important thing you should look for in a marketing agency is that they can show you results.  Many creative agencies or video production companies out there can show you great images, videos, and ads they created, but the question you should be asking for is: “show me the results” or if you feel real cheeky “show me the money!”   <- If you didn’t catch the reference, you may have not grown up watching Jerry Maguire… I think I still have the VHS copy if you want to borrow it.

Cheers,

Matthew Altheim
Executive Producer

Nordic Media
www.nordic.media

About Nordic Media

We are a full-service marketing agency focusing on stunning and captivating creative assets and video production that move people to do business with the clients that chose us to compete for their business online and offline.

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