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The latest video production, creative development, and marketing news regarding Nordic Media

Nordic Media > edmonton advertising

Edmonton Marketing & Creative

As a local Edmonton marketing agency we were ecstatic when Fourcha Group, another local business, reached out to us to help them with some video production, creative and marketing projects.

We met Sid and the team over a year ago, when they were looking to build a marketing campaign for Discovery Wharf, a community in the village of Wabumun. This community would provide lakefront properties, ranging from condominiums, duplexes, houses, retail businesses, hotel and marina. As their marketing agency of choice, we had the pleasure of building a creative strategy with a video and updating some branding.  We were super excited when they reached out to us this summer to help them with video production on a new commercial for Century Gates, a gated adult living community 15 minutes west of Edmonton. As a creative team we designed the layout and flow of the commercial and determined what features of the home and community would be displayed. We wanted to make the flow feel natural, believable and most of all memorable.

 

Century Gates is adult living at its finest, and the only gated condominium community in Parkland County. Where luxury homes have access to several golf courses within minutes, a man- made lake and walking trail. Units are 1 Acre lots and are priced starting at $599,000, and built to customization. Customizable features include triple car parking garages, front and rear decks and oversized RV garages. It’s an active community that has annual events and get togethers.

Video Production

When it came down to production, we held a quick casting call for a man and a woman aged 45 and up, to play husband and wife and home owners. We only held this call open for about three days, until we found the perfect on screen couple that replicated exactly what we envisioned. In the video we also featured some Fourcha Group employees (including Sid Chadi and his wife) and numerous residents of Century Gates as extras. We had hair and makeup done on set by a local makeup artist and everyone got to enjoy the delicious barbecue food that we used as props for the commercial. Our goal for this commercial was to show the liveability of this community and to have the characters be relatable and  memorable to viewers. With lighting and a little bit of staging, we captured the architectural build and design of the homes. As well, we were able to showcase the gorgeous granite counters, breathtaking vaulted ceilings, large windows, hardwood flooring and optional finished basements. We scheduled locations for the shoot, filmed the commercial, edited it and utilized SEO to generate more buzz for the company. When it came to selecting music, we wanted something cheerful and upbeat without being too over- the- top. As well, we had a professional drone operator come to take these gorgeous aerial shots of the community. As an Edmonton marketing agency we work very closely with a couple of production representatives at CTV Edmonton and Global Edmonton, who we are an absolute pleasure to work with. The Century Gates video aired on television, for a duration of two weeks on both news channels. We also launched a social marketing campaign on Facebook to generate traffic and messages. By blasting this campaign across social media and on television, we generated numerous leads and contributed to multiple open houses.

This thirty second commercial was a complete success and working with Fourcha Group was absolutely incredible. We definitely lucked out on the weather, as it was raining non stop this entire month of July. Our cast and crew for the video were absolutely terrific and joy to work with. The number of link clicks and the number of messages they received from the ads were mind blowing. In the first 3 weeks of launching the ads, the number of walk throughs tripled. We are so proud of the turnout and are extremely honoured to have been a part of this project and look forward to many more!

About Fourcha Group

Fourcha Group is a family owned and operated Real Estate Development Company here in Edmonton. They have a history in building beautiful, functional and quality condos and creating communities.  They are committed to transforming houses into homes and that luxury homes should be affordable for Edmontonians with a range of price points.

Sid Chadi is the founder and CEO of Fourcha Group and has been working in real estate since early 1980s, with knowledge and years of experience in building commercial, recreational, rural, multifamily and residential developments in Alberta. Fourcha promises to build quality products and ensures the use of sustainable structures and unyielding safety for years to come. They prioritize their clients’ happiness and overall satisfaction. Fourcha Group understands that a house is a home, a place where milestones and memories are made and strive to make these the best ones.

For more information visit their website at www.fourchagroup.com

Our Edmonton Marketing Agency

We are an Edmonton marketing agency that focus on delivering superior results through creative, video, and web services to our clients in Edmonton, Alberta and beyond.  We take pride in everything we work on. Let us know how we can help you today by visiting our contacting us.

 

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Direct Casting Call

Project: “Home & Lifestyle Commercial”

Background: This cinema and digital advertisement will be used to promote a local luxury home developer and focus on fine, customizable and executive condominium living.

Paid: Yes

$500 per model/ actor

Union: No

Location: Edmonton

Production Date: Last week of June 2019

*** Roles ***

1. Wife
Female
Age: 40+

2. Husband
Male
Age: 40+

*** To Apply ***

*Pro-Tip: We, along with our clients, appreciate people who are collaborators on social media as we use it for advertising and providing opportunities just like these. Liking our page is a great place to start!

  • Send your contact information and acting resume (name, email, and phone number) to “casting@nordic.media”
  •  Attach a headshot and, if available, a comp card

 

About Nordic Media
We are an Alberta-based creative agency in Edmonton focusing on marketing our clients through incredible media such as video production, photography, and exceptional advertising.

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2019 started with the ultimate bang. We had so many exciting projects on the go and were super jazzed for all of them, especially Jurassic Forest.

About the Park:

For those that don’t know about Jurassic Forest, it is a seasonal tourist attraction located minutes away from Edmonton on Highway 28. Its located in a mature boreal forest and contains dozens of life size Dinosaurs, two kilometres of discovery trails, an adventure playground, mini golf course, a concession, a learning centre and gift shop. Its a great forest adventure and the ultimate way to spend a day with the family.

The General manager and director of marketing at Jurassic Forest came to us near the “end” of our first winter in need for a commercial. Greg and Andi were so down to earth, easy to chat with and were open to all of our ideas. They had an incredible opportunity and budget to have a 15 second commercial to play in almost every Edmonton cineplex theatre. Our vision was to entice the audience in that screening. Showing viewers the adventure that awaits locally, in Edmonton’s backyard.

 

Marketing and Creative:

As a team we decided to mix it up a bit, and show it from the Dinosaurs perspective, of the child entering their park. Our talented graphic designer (who happens to be a huge dinosaur buff) went to town sketching out an incredible story board. Followed by our executive producer converting it to vector animation, and enhancing the viewers experience with exciting sound affects. We strived to make the 15 second commercial impactful, as it was released a couple weeks before the Season’s grand opening.

Our goal was to appeal to families with children and encourage a sense of curiosity about the park. We wanted them to want to know more, so we included the website in the closing scene. Jurassic Forest is hugely underrated and is a paradise for parents and children. Here, kids can learn about artifacts, and the evolution of humans, dinosaur facts as well as be entertained by life size animatronic versions dinosaurs. The Prehistoric park is designed for visitors to learn, discover and explore. The park provides exceptional educational programs aligned with Alberta’s curriculum, corporate events and even does Birthday party packages.

A Rawring time:

This project allowed us to relive our childhood, delve back into our youth and have the ability to create, design and play with dinosaurs. Jurassic Forest, thank you for the opportunity, we had so much fun and cannot wait to play a work party at the Park!

 

Here is Jurassic Forest’s 15 second commercial↓

About Nordic:

We are a full creative marketing agency. Ranging from video production, website design and managing various social media platforms. We take pride in everything we work on. Let us know how we can help you today!

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The Why

K4 Financial came to Nordic Media locally in Edmonton, looking for a way to reach a wider audience. Frustrated about how often people fall into traps of untrustworthy sources, K4’s owner Kent Tilley wanted our marketing agency’s help to make people aware that you should feel confident in the person you choose to get financial advice from. He wanted us to create a commercial and social media campaign to reach people so they know his company could provide peace of mind through accurate professional financial advice at a reasonable price.  Also, as a professional standup comedian… our client knew that laughter is a great way to break the ice.

Consulting

During our meetings, Kent loved our approach to accessing the company’s needs and preparing a marketing campaign specifically for K4. We really got behind their company’s message, standards , beliefs, and methods and really put in full effort to give them the best value in a commercial for their brand.

Process

Excited about the idea of us creating a commercial for K4 came up with an idea and we worked with him to make it come to life. When writing up the script we kept K4’s needs top of mind and made sure our client was involved along the way.  We didn’t move forward until K4 approved the script. Once they did, our in-house creative, production crew was ready to go. 

Production

We casted locally and selected the people we thought fit the characters the best. We ended up hiring Ashley Strocky for hair and makeup and she did a fantastic job. We ended up shooting in South Edmonton in a nice quiet neighborhood and ended up shooting the day before Canada Day on the long weekend. The weather was nice and we were all excited to start. Amongst the vehicles, we borrowed for the shoot we got our hands on a Land Rover and a Mitsubishi Spider. It was really fun.

The End Result & Marketing

In the end, when we were editing the commercial it turned out great. It was humorous and effective. Included in his campaign we really worked to grow a wider community by involving people on Facebook and Instagram and are preparing to upload the commercial to youtube. We utilize social media because people are consistently present on those platforms and a large number of people see and interact with ads and interesting related posts.

With the message Kent’s company stands for and the good heart Kent has, it was a pleasure to create him a commercial and to build him an online advertisement campaign. Working with him we could tell he was a great guy and that his services were of great quality. We look forward to the commercial launch and look forward to seeing how our campaigns grow his customer base!

About Nordic Media

Nordic Media is a Marketing & Advertising agency located in Edmonton, Alberta that services clients nationally around Canada and internationally into the United States. We work hard to surpass our clients’ expectations and to achieve their marketing dream campaigns. We provide in-house creative production services as well as provide advice and offer a free consultation to possible clients who are interested in finding out more. To set up an introductory meeting, or to sign up for a complimentary consultation, contact us.

 

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Ready To Start

ProLift, the concrete leveling company, was looking for a way to increase awareness of their services and came to us looking for our help. They had a website but really wanted something to increase client traffic and gain attention. Our marketing company specializes in building clientele bases through traditional and new media and they thought we were their best choice. In our meeting they explained they wanted a way to increase calls and consultations, and talking it over, we both came to the conclusion that a commercial could do just that.

Consultation

At Nordic, we are an Edmonton marketing agency that has the creative ability to do in-house video production. ProLift really liked how versatile we are as a company in what we provide and being pleased with the one on one care we put into our consultations they became very excited for the commercial.

 

Process

We made sure that they had creative control and approved the script before shooting. We came up with a few different ideas for the script and proposed the concepts to them. They decided that the Mother In Law idea would be their favorite for us to make.

Production

We were all enthusiastic about production and shot the commercial at our director Matthew’s house. Casting local Edmonton actors we had a crew and a cast all dedicated to making the best production possible. For props, we rented a wheelchair, used the ProLift truck and equipment, used real ProLift uniforms, and used what we had on set with permission of our director.  It took about a day to film the main part of the commercial and we went to a different location to film the section where they lifted the concrete. The first day of the shoot went smoothly. We had to work around the clouds covering the sun and ended up using a light reflecting board to make sure we could light the actor’s faces when we were outside. The second day went amazing as well it was fascinating watching the ProLift workers do their magic.

The End Result

In the end, ProLift was very satisfied with our company’s work and we are proud we were able to make another company’s ad campaign a success. We are glad we were able to represent such a quality company and it was a pleasure working with everyone involved. With the launch of the commercial, we know the company is going to be a success!

 

About Nordic Media

Nordic Media is an Edmonton advertising agency, stationed in Alberta, we make it our priority to really establish and execute the marketing vision of every company we work with. Making it our focus to make a product our clients can be proud of, we provide in-house creative and production services as well as offer step by step personalized advice. Nordic Media provides service throughout Canada and internationally to the United States. To set up a one on one meeting, or for any information regarding our company, contact us.

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Coming To Us With Their Ideas

We were approached by the DDD (Dedicated Designated Driver) services for advertising help. They came to us with an idea of what they wanted, and as a marketing agency, we worked together with them to flesh out a campaign that they were excited about and that fit their budget. They loved our customer service and how we paid attention to the details. Embracing their company’s needs and incorporating our team’s creative focus, we were able to go beyond their expectations with our product and performance.

Process

We were really able to make their marketing dreams a reality. Checking in for approval all along the way, we wanted to make a product that satisfied their needs and expectations. In our consultation sessions, they explained how they specifically came to us to increase their amount of service request calls and bookings during peak holiday seasons. Strategizing as a team we set out a plan to create them a Facebook advertising campaign and a commercial from scratch to boost their audience base.

Our crew is on set working with the actors for the commercial

Script And Casting

We didn’t move forward in the creative process until we got their project approval on our advertising strategy. When we wrote the script for the commercial we worked and edited it until the client fell in love with it. We casted a local actor Vance Avery who has experience in acting in local productions on camera and on stage. Having previous experience as a hand on set, it was a pleasure to work with him because he was very talented as well as knowledgeable in what we do on the video production side of things.

Filming

For filming at the house we filmed at an airbnb location we rented for the day on the outskirts of Edmonton. We wanted to make sure we could have a place where we had enough space and could film without interfering with the surrounding neighbors. We also shot at a pub that was across the street from the old office building we were stationed in at the time on the south side of Edmonton. We filmed during the day and color graded it to look like night time. We chose these options because it was time and cost effective. Wherever we can save our clients money we will.

For props we wanted to show a guy who had a really good time and wanted to convey that within seconds the props were showed. We ended up buying a feather boa, a party hat, and for the tattoo of regret we used a temporary tattoo with a bit of makeup. We wanted to appeal to DDD’s audience by taking a serious topic and making a powerful advertisement while adding fun spin so it was relatable.

The Result

In boosting their online reach we were able to boost their sales and bookings to where they were very happy with the results. With 199,340 views and hundreds of likes, comments, and shares on their commercial, DDD had a direct increase in calls and a significant increase in their customer base. They were proud of the end product of the commercial and the Facebook campaign feeling their money was well spent. We had a ton of fun working with them and are glad that we could help.

About Nordic Media

Nordic Media is a marketing agency in Edmonton, Alberta that focuses on meeting the needs of our clients and going above and beyond their expectations. We provide in-house creative and production services as well as consultations and advice for all your marketing needs. Nordic Media provides service nationwide throughout Canada from Edmonton, Alberta as well as to cities in the United States and beyond. To set up a meeting, or for more information about our company and how we can meet your advertising needs, contact us.

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