fbpx

Our Blog

The latest video production, creative development, and marketing news regarding Nordic Media

Nordic Media > Edmonton production

Taking Video Production to Wetaskiwin

Summer of 2019 was an eventful few months to say the least. We had so many exciting projects, but one of the most memorable ones was filming a video production for Edmonton International Raceway (EIR). We were asked to do a 30 second commercial for EIR’s advertisement video for use in social media (Facebook, Instagram, YouTube), to increase awareness! In the 30 second video, we highlighted the facility’s racetrack & pit, while also showcasing the cars and the drivers. Our goal was to emphasize the positive energy at EIR, and emanate the fun and excitement at Edmonton International Raceway! The EIR is located in Wetaskawin and is Western Canada’s only nascar sanctioned race track. The raceway is a complete hidden gem, with fantastic food and super family friendly.

Check out the Race track: Here

Rain, Rain, Go Away… Lucked Out On Filming Day!

As all Edmontonians are aware, our summer was not ‘great’, in fact some would say we didn’t even have a summer. We had 54 days of rain between June and August, and only had a handful of days above 25 degrees celsius. This being said, we were so incredibly lucky to have filmed the video on a day when it wasn’t raining. The crew took an early mini road trip to Wetaskiwin, the home of EIR. It was incredible to see this gigantic race track that can hold thousands of people, with maybe 5 people physically there. We got great shots from various points on the track and in the pit. We mounted GoPros to race cars being driven by professional race car drivers, as they did laps around the track. The smell of gasoline, burned rubber and the sound of the engines roaring and tires squealing was something I had never experienced before. Male and female drivers, took turns zooming with the mounted cameras on their hoods or inside their vehicles. As well, we had one of our cities best drone operators, get gorgeous aerial shots of the race track, and follow cars as they made their way around the pit. We even had the opportunity sit inside their bullet fast, bat mobiles. One would think that after watching Ricky Bobby multiple times, I would have known that race cars do not have doors- NOPE. I ever so ungracefully stumbled through the window and did up the 5 way seat belt. You can see the joy and shame in my face in the photo below.

On set, during video production

Edmonton video commercial

 

 

 

 

 

 

 

 

 

 

 

 

 

 

EIR is home to the only 10 Lap Stock Car Test Drive Experience where “you can drive a real race car on a real race car track” or where you can try your own car on a paved oval race track!

Editing

Editing took about two days of booth time and was completed in house here at Nordic Media. We selected some upbeat music to go with the tone and only had to do a little colour enhancement. We were so happy with the spectacular drone footage and how well it was transitioned into the GoPro and stabilized shots. The video really makes the viewer feel like they are actually at the track, as well as increase their desire to go to EIR. Ultimately, the owners and staff at the Edmonton International Raceway loved the video and resulted in more ticket sales- which is our definition of a successful video production.

Local Edmonton Video Production and Marketing Agency

We are an Edmonton marketing agency that focus on delivering superior results through creative, video, and web services to our clients in Edmonton, Alberta and beyond.  We take pride in everything we work on. Let us know how we can help you today by visiting or contacting us.

Read More

Rebranding and Web Design

When Franco initially met with us, he was just looking for a simple video, but eventually we were hired to work on the web design. The M Group brand had already been developed and Franco was currently working on his building his business. We chatted about marketing, the importance of a clear brand image and web design. After doing several M Group videos and getting to know one another on a personal level he committed to working on further M Group projects with our firm. Last year, Franco officially brought us on to take over all of M Group’s digital marketing, web design and rebranding. Our first task of business was modernizing and revamping the traditional brand logo.  As a marketing agency, we can be pretty meticulous on the psychology behind colours. The original accent colour for M Group was a candy apple red, which exuded passion and draws attention but it can also be perceived as a sign of caution. Our goal was to find a colour that popped and enticed, but more importantly influenced. We chose to incorporate some more orange hue, as it encourages socialization, stimulates energy and optimism.  After selecting the ideal colour, we cleaned up the font and  replaced the ‘times new roman” with something a little more crisp and approachable. Franco was thrilled with the completed web design and rebranding! We then built the entire website from scratch, keeping the layout and font consistent and sophisticated with the logo. We designed the layout, created content , taking over the back end creating funnels and their ecommerce. As well, we provided complete business consulting, assisting in the creation of coaching packages and pricing strategies.

Check out M Group’s website here

Edmonton web design

Words cannot begin to describe what working with Franco is like. He is so genuinely optimistic, passionate about what he does and about others. His drive and outlook on life and business is contagious. He is gifted at what he does, a great friend and an unreal client. Cheers to an unbelievable year and partnership!

Side note: If you haven’t checked out one of his open houses- prepare for your jaw to drop.Web Design

About Franco and M Group

Franco Maione is not only an inspiring entrepreneur but an overall inspiring person, as he sees great value in helping others become successful, and make their dreams a reality. He has experience  in the hospitality industry, real estate, and almost everything in between. Unlike many other’s, Franco has grasped a philosophy that not only enriches his life financially, but also makes him more whole.  He coaches business owners and entrepreneurs about utilizing the best resources and mastering specific fundamentals and skill sets to attain the upmost personal and professional success. He encourages business owners and individuals that dream about owning their own business to give it his or her all. Franco is a true advocate for not letting the fear of failing dictate the outcome or the energy put into one’s passion.

Franco offers real estate coaching and along with his team. Health and lifestyle entrepreneur Collin Mayne works alongside media creator Bryce Keller as part of the business coaching at M Group. Providing clients with essential skillsets to take one’s business to the next level is their goal. They offer various packages for clients to choose from, allowing the client to chose what best suits their needs. Their services range from group or private coaching, weekly live video coaching calls, access to course materials, keynote speakers and access to special events. The Fortitude 100 Program is designed for people who are ready to become elite entrepreneurs and also for those just starting out in business that are wanting to scale.  It’s all about discovery and breakthroughs! Having the ability to uncover an insight, make a decision, discover a truth or experience an “Aha!” moment, will be the reason why your business and your life will never be the same again. Fortitude Fast Track Provide’s a platform where like minded individuals can come together and push each other through to the next level. A community of thinkers, movers, and producers who are hungry to crush their industry providing insane amounts of value to everyone that comes in contact with them.

Edmonton Web Design

 

We do it all: Social Media Marketing. Web Design. Video Production

This project started with web design, but ended with so much more. Our Marketing campaigns are measured by their results: leads that convert into sales; customer acquisition costs that are profitable and sustainable and good return on investment for advertising spend. At Nordic Media, we start with each and every client by determining the real and tangible results that will make their business succeed and build campaigns based upon what it will take to achieve those results. We believe in truthful advertisements and honest marketing. The clients we work with are hand picked and lead with an open heart and mind. We full heartedly support and nurture our brands, by proving nothing but superior service and honest feedback. We have had the privilege of getting to tackle new marketing challenges in various industries and succeeded. 

For those that don’t know us, we are a full creative, marketing and production agency located in Edmonton. The city of ‘champions’.  The home of the Oilers, the Eskimos, the Prospects. The birth place of millions of incredible, creative, and hugely  extraordinary people. The kind of people that can survive, and function in -33 degree weather with still maintaining a friendly smile on their faces. That itself is a marvellous feeling and one that we are eternally grateful for. We are so incredibly proud to be a part of Edmonton, a city that fosters ambition, community engagement and supports one another.  

To contact us or get a quote click here

 

Read More