Creative Agency: Branding Dr. Michael Major

As a creative agency, we measure our creative branding success by our clients overall satisfaction, reaction and consumer traction. At Nordic Media, we start every project by fully understanding the service and/or product and how it is desired to resonate in the consumers mind. We full heartedly support and nurture the brands we create by researching the industry, it’s competitors and market position. Unlike many other creative and branding agencies, we put a lot of emphasis on colour psychology into our branding projects based on its industry. We have had the privilege of getting to tackle new marketing challenges in various industries and watch them establish their competitive advantage. When it came to branding the creative message for Dr. Michael Major, the main focus was for it to be known, “snoring is not normal, not even a little”- Dr. Michael Major. Our goal was to make it known that it’s not healthy, it is preventative and by treating it, can improve an individuals quality of life! After the brand is launched, we will determine its overall success through financial benchmarks and revenue.

When selecting the brand colours for Dr. Major, our mission was to appear professional, authoritative, trustworthy and provide a sense of tranquility. Blue is a highly used colour in the healthcare field, as it has high associations with being perceived as serious and mature, so it seemed fitting to use for the brand. In the icon, we featured an abstract image of an individual sleeping and chose to incorporate a sea-foam green colour as it creatively signifies growth, refreshment and balance.

When selecting the brand colours, some of the things we take into consideration are:

Gender: Is my brand traditionally masculine or feminine?
Tone: Is my brand playful or serious?
Value: Is my brand luxurious or affordable?
Time: Is my brand modern or classic?
Age: Is my brand youthful or mature?
Energy: Is my brand loud or subdued?

Understanding Marketing Goals

In university, Dr. Michael Major began researching Sleep Apnea and along with two other doctors, wrote his thesis paper on it. Now ten years later he and those same doctors are opening a clinic where they as a team treat the many layers and issues of the disorder. Together these specialists develop the best treatment strategy for the child suffering with sleep apnea. Many do not realizes how important a good quality of sleep is necessary for child development and overall health. Poor sleep can affect family dynamics, social consequences, schooling and curricular achievement.

What is Sleep Apnea?

Sleep apnea is a type of sleep disorder that can have serious health complications. An individual with sleep apnea will experience short periods of not breathing while asleep. The most common symptoms are loud snoring and fatigue, even when the individual has technically slept enough. Although there are many forms of sleep apnea, the most common, obstructive sleep apnea, happens when the muscles in the throat relax and the airway becomes obstructed. There’s also central sleep apnea, which is caused by the brain failing to send the right signals to the muscles controlling breathing.

Local Edmonton Video Production and Marketing Agency

In 2019, Dr. Major utilized our studio to produce a commercial used for advertising locally in both Cineplex and Landmark theatres here in Edmonton for his orthodontist clinic, Verve Orthodontics. Here is what we created.

For those that don’t know us, we are a full creative agency specializing in marketing, web and video. The city of ‘champions’. The home of the Oilers, the Eskimos, the Prospects. The birth place of millions of incredible, creative, and hugely extraordinary people. The kind of people that can survive, and function in -33 degree weather with still maintaining a friendly smile on their faces. That itself is a marvellous feeling and one that we are eternally grateful for. We are so incredibly proud to be a part of Edmonton, a city that fosters ambition, community engagement and supports one another. While we are based here in Edmonton, we work on a global level. Whether you are looking to attract new business or just spread a message, we take pride in everything we work on and ensure results. Let us know how we can help you today by visiting or contacting us.