Rebranding and Web Design
When Franco initially met with us, he was just looking for a simple video, but eventually we were hired to work on the web design. The M Group brand had already been developed and Franco was currently working on his building his business. We chatted about marketing, the importance of a clear brand image and web design. After doing several M Group videos and getting to know one another on a personal level he committed to working on further M Group projects with our firm. Last year, Franco officially brought us on to take over all of M Group’s digital marketing, web design and rebranding. Our first task of business was modernizing and revamping the traditional brand logo. As a marketing agency, we can be pretty meticulous on the psychology behind colours. The original accent colour for M Group was a candy apple red, which exuded passion and draws attention but it can also be perceived as a sign of caution. Our goal was to find a colour that popped and enticed, but more importantly influenced. We chose to incorporate some more orange hue, as it encourages socialization, stimulates energy and optimism. After selecting the ideal colour, we cleaned up the font and replaced the ‘times new roman” with something a little more crisp and approachable. Franco was thrilled with the completed web design and rebranding! We then built the entire website from scratch, keeping the layout and font consistent and sophisticated with the logo. We designed the layout, created content , taking over the back end creating funnels and their ecommerce. As well, we provided complete business consulting, assisting in the creation of coaching packages and pricing strategies.
Check out M Group’s website here
Words cannot begin to describe what working with Franco is like. He is so genuinely optimistic, passionate about what he does and about others. His drive and outlook on life and business is contagious. He is gifted at what he does, a great friend and an unreal client. Cheers to an unbelievable year and partnership!
Side note: If you haven’t checked out one of his open houses- prepare for your jaw to drop.
About Franco and M Group
Franco Maione is not only an inspiring entrepreneur but an overall inspiring person, as he sees great value in helping others become successful, and make their dreams a reality. He has experience in the hospitality industry, real estate, and almost everything in between. Unlike many other’s, Franco has grasped a philosophy that not only enriches his life financially, but also makes him more whole. He coaches business owners and entrepreneurs about utilizing the best resources and mastering specific fundamentals and skill sets to attain the upmost personal and professional success. He encourages business owners and individuals that dream about owning their own business to give it his or her all. Franco is a true advocate for not letting the fear of failing dictate the outcome or the energy put into one’s passion.
Franco offers real estate coaching and along with his team. Health and lifestyle entrepreneur Collin Mayne works alongside media creator Bryce Keller as part of the business coaching at M Group. Providing clients with essential skillsets to take one’s business to the next level is their goal. They offer various packages for clients to choose from, allowing the client to chose what best suits their needs. Their services range from group or private coaching, weekly live video coaching calls, access to course materials, keynote speakers and access to special events. The Fortitude 100 Program is designed for people who are ready to become elite entrepreneurs and also for those just starting out in business that are wanting to scale. It’s all about discovery and breakthroughs! Having the ability to uncover an insight, make a decision, discover a truth or experience an “Aha!” moment, will be the reason why your business and your life will never be the same again. Fortitude Fast Track Provide’s a platform where like minded individuals can come together and push each other through to the next level. A community of thinkers, movers, and producers who are hungry to crush their industry providing insane amounts of value to everyone that comes in contact with them.
We do it all: Social Media Marketing. Web Design. Video Production
This project started with web design, but ended with so much more. Our Marketing campaigns are measured by their results: leads that convert into sales; customer acquisition costs that are profitable and sustainable and good return on investment for advertising spend. At Nordic Media, we start with each and every client by determining the real and tangible results that will make their business succeed and build campaigns based upon what it will take to achieve those results. We believe in truthful advertisements and honest marketing. The clients we work with are hand picked and lead with an open heart and mind. We full heartedly support and nurture our brands, by proving nothing but superior service and honest feedback. We have had the privilege of getting to tackle new marketing challenges in various industries and succeeded.
For those that don’t know us, we are a full creative, marketing and production agency located in Edmonton. The city of ‘champions’. The home of the Oilers, the Eskimos, the Prospects. The birth place of millions of incredible, creative, and hugely extraordinary people. The kind of people that can survive, and function in -33 degree weather with still maintaining a friendly smile on their faces. That itself is a marvellous feeling and one that we are eternally grateful for. We are so incredibly proud to be a part of Edmonton, a city that fosters ambition, community engagement and supports one another.
To contact us or get a quote click here