fbpx

Our Blog

The latest video production, creative development, and marketing news regarding Nordic Media

Nordic Media > Edmonton Commercial

Edmonton Marketing & Creative

As a local Edmonton marketing agency we were ecstatic when Fourcha Group, another local business, reached out to us to help them with some video production, creative and marketing projects.

We met Sid and the team over a year ago, when they were looking to build a marketing campaign for Discovery Wharf, a community in the village of Wabumun. This community would provide lakefront properties, ranging from condominiums, duplexes, houses, retail businesses, hotel and marina. As their marketing agency of choice, we had the pleasure of building a creative strategy with a video and updating some branding.  We were super excited when they reached out to us this summer to help them with video production on a new commercial for Century Gates, a gated adult living community 15 minutes west of Edmonton. As a creative team we designed the layout and flow of the commercial and determined what features of the home and community would be displayed. We wanted to make the flow feel natural, believable and most of all memorable.

 

Century Gates is adult living at its finest, and the only gated condominium community in Parkland County. Where luxury homes have access to several golf courses within minutes, a man- made lake and walking trail. Units are 1 Acre lots and are priced starting at $599,000, and built to customization. Customizable features include triple car parking garages, front and rear decks and oversized RV garages. It’s an active community that has annual events and get togethers.

Video Production

When it came down to production, we held a quick casting call for a man and a woman aged 45 and up, to play husband and wife and home owners. We only held this call open for about three days, until we found the perfect on screen couple that replicated exactly what we envisioned. In the video we also featured some Fourcha Group employees (including Sid Chadi and his wife) and numerous residents of Century Gates as extras. We had hair and makeup done on set by a local makeup artist and everyone got to enjoy the delicious barbecue food that we used as props for the commercial. Our goal for this commercial was to show the liveability of this community and to have the characters be relatable and  memorable to viewers. With lighting and a little bit of staging, we captured the architectural build and design of the homes. As well, we were able to showcase the gorgeous granite counters, breathtaking vaulted ceilings, large windows, hardwood flooring and optional finished basements. We scheduled locations for the shoot, filmed the commercial, edited it and utilized SEO to generate more buzz for the company. When it came to selecting music, we wanted something cheerful and upbeat without being too over- the- top. As well, we had a professional drone operator come to take these gorgeous aerial shots of the community. As an Edmonton marketing agency we work very closely with a couple of production representatives at CTV Edmonton and Global Edmonton, who we are an absolute pleasure to work with. The Century Gates video aired on television, for a duration of two weeks on both news channels. We also launched a social marketing campaign on Facebook to generate traffic and messages. By blasting this campaign across social media and on television, we generated numerous leads and contributed to multiple open houses.

This thirty second commercial was a complete success and working with Fourcha Group was absolutely incredible. We definitely lucked out on the weather, as it was raining non stop this entire month of July. Our cast and crew for the video were absolutely terrific and joy to work with. The number of link clicks and the number of messages they received from the ads were mind blowing. In the first 3 weeks of launching the ads, the number of walk throughs tripled. We are so proud of the turnout and are extremely honoured to have been a part of this project and look forward to many more!

About Fourcha Group

Fourcha Group is a family owned and operated Real Estate Development Company here in Edmonton. They have a history in building beautiful, functional and quality condos and creating communities.  They are committed to transforming houses into homes and that luxury homes should be affordable for Edmontonians with a range of price points.

Sid Chadi is the founder and CEO of Fourcha Group and has been working in real estate since early 1980s, with knowledge and years of experience in building commercial, recreational, rural, multifamily and residential developments in Alberta. Fourcha promises to build quality products and ensures the use of sustainable structures and unyielding safety for years to come. They prioritize their clients’ happiness and overall satisfaction. Fourcha Group understands that a house is a home, a place where milestones and memories are made and strive to make these the best ones.

For more information visit their website at www.fourchagroup.com

Our Edmonton Marketing Agency

We are an Edmonton marketing agency that focus on delivering superior results through creative, video, and web services to our clients in Edmonton, Alberta and beyond.  We take pride in everything we work on. Let us know how we can help you today by visiting our contacting us.

 

Read More

 

2019 started with the ultimate bang. We had so many exciting projects on the go and were super jazzed for all of them, especially Jurassic Forest.

About the Park:

For those that don’t know about Jurassic Forest, it is a seasonal tourist attraction located minutes away from Edmonton on Highway 28. Its located in a mature boreal forest and contains dozens of life size Dinosaurs, two kilometres of discovery trails, an adventure playground, mini golf course, a concession, a learning centre and gift shop. Its a great forest adventure and the ultimate way to spend a day with the family.

The General manager and director of marketing at Jurassic Forest came to us near the “end” of our first winter in need for a commercial. Greg and Andi were so down to earth, easy to chat with and were open to all of our ideas. They had an incredible opportunity and budget to have a 15 second commercial to play in almost every Edmonton cineplex theatre. Our vision was to entice the audience in that screening. Showing viewers the adventure that awaits locally, in Edmonton’s backyard.

 

Marketing and Creative:

As a team we decided to mix it up a bit, and show it from the Dinosaurs perspective, of the child entering their park. Our talented graphic designer (who happens to be a huge dinosaur buff) went to town sketching out an incredible story board. Followed by our executive producer converting it to vector animation, and enhancing the viewers experience with exciting sound affects. We strived to make the 15 second commercial impactful, as it was released a couple weeks before the Season’s grand opening.

Our goal was to appeal to families with children and encourage a sense of curiosity about the park. We wanted them to want to know more, so we included the website in the closing scene. Jurassic Forest is hugely underrated and is a paradise for parents and children. Here, kids can learn about artifacts, and the evolution of humans, dinosaur facts as well as be entertained by life size animatronic versions dinosaurs. The Prehistoric park is designed for visitors to learn, discover and explore. The park provides exceptional educational programs aligned with Alberta’s curriculum, corporate events and even does Birthday party packages.

A Rawring time:

This project allowed us to relive our childhood, delve back into our youth and have the ability to create, design and play with dinosaurs. Jurassic Forest, thank you for the opportunity, we had so much fun and cannot wait to play a work party at the Park!

 

Here is Jurassic Forest’s 15 second commercial↓

About Nordic:

We are a full creative marketing agency. Ranging from video production, website design and managing various social media platforms. We take pride in everything we work on. Let us know how we can help you today!

Read More

We kicked off 2019 with a rockstar client, Dr. Michael Major and Verve orthodontics. He is an orthodontist who specializes in Invisalign and owns the coolest office we have ever seen. It’s an orthodontic office/ cafe/ rec- room, all in one. A paradise for children, and a treat for parents.

We first met Michael back in 2018, with talk of bringing awareness to his clinic. He wanted to present the fun and cheerful side of orthodontistry.

 

Majorly Great:

Instead of the traditional, sterile, plain white walled office with maybe a picture of a flower or a landscape awkwardly thrown up to spice things up a little. He opted for lively colours, huge windows and non florescent lighting (thank goodness). He created a gaming room, a foosball corner, provided computer monitors, an espresso and beverage bar and of course a COMFORTABLE seating area. This office really has it all. When creating this local St. Albert Disney Land, he considered what his own children would love to have and brought it to reality. Michael wanted to showcase the amazing space he built, and to encourage a sense of enjoyment in people’s orthodontic journey and development.

We met for lunch at a nearby restaurant, and within the first few minutes we knew he was not a regular, doctor. When he ordered a coke, we were all in. He’s not the stereotypical ‘sugar sergeant’ and instead believes in a balanced lifestyle. He is a world class human and father, and truly understands what a well realistic diet is.

Marketing Strategy:

We wanted to our audience to feel what we feel when being welcomed into Dr. Majors office, being pleasantly greeted with optimism and positive energy. His patients adore him, and his work truly speaks volumes. He’s like a dental magician,  fixing overbites and underbites, cross-bites, overcrowding, spaces between teeth and overcrowding of teeth. Because of his authentic care and devotion to his practice and his patients, we wanted him to be featured in the 60 second commercial. Our production team casted many local actors and featured some of Dr. Major’s friendly staff and even his adorable children. The commercial was running in theatres across Edmonton and St. Albert and was a huge success.Dr. Major truly cares for his clients. He is remarkable at what he does… perfecting smiles and bolstering confidence for all. It was a true pleasure working with you, Michael and we had a blast creating the live. laugh. smile. commercial. 

 


About Nordic:

Nordic Media is a full-service creative, marketing, and production agency focused on delivering exceptional digital media products with clear results.

Read More