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Rebranding and Web Design

When Franco initially met with us, he was just looking for a simple video, but eventually we were hired to work on the web design. The M Group brand had already been developed and Franco was currently working on his building his business. We chatted about marketing, the importance of a clear brand image and web design. After doing several M Group videos and getting to know one another on a personal level he committed to working on further M Group projects with our firm. Last year, Franco officially brought us on to take over all of M Group’s digital marketing, web design and rebranding. Our first task of business was modernizing and revamping the traditional brand logo.  As a marketing agency, we can be pretty meticulous on the psychology behind colours. The original accent colour for M Group was a candy apple red, which exuded passion and draws attention but it can also be perceived as a sign of caution. Our goal was to find a colour that popped and enticed, but more importantly influenced. We chose to incorporate some more orange hue, as it encourages socialization, stimulates energy and optimism.  After selecting the ideal colour, we cleaned up the font and  replaced the ‘times new roman” with something a little more crisp and approachable. Franco was thrilled with the completed web design and rebranding! We then built the entire website from scratch, keeping the layout and font consistent and sophisticated with the logo. We designed the layout, created content , taking over the back end creating funnels and their ecommerce. As well, we provided complete business consulting, assisting in the creation of coaching packages and pricing strategies.

Check out M Group’s website here

Edmonton web design

Words cannot begin to describe what working with Franco is like. He is so genuinely optimistic, passionate about what he does and about others. His drive and outlook on life and business is contagious. He is gifted at what he does, a great friend and an unreal client. Cheers to an unbelievable year and partnership!

Side note: If you haven’t checked out one of his open houses- prepare for your jaw to drop.Web Design

About Franco and M Group

Franco Maione is not only an inspiring entrepreneur but an overall inspiring person, as he sees great value in helping others become successful, and make their dreams a reality. He has experience  in the hospitality industry, real estate, and almost everything in between. Unlike many other’s, Franco has grasped a philosophy that not only enriches his life financially, but also makes him more whole.  He coaches business owners and entrepreneurs about utilizing the best resources and mastering specific fundamentals and skill sets to attain the upmost personal and professional success. He encourages business owners and individuals that dream about owning their own business to give it his or her all. Franco is a true advocate for not letting the fear of failing dictate the outcome or the energy put into one’s passion.

Franco offers real estate coaching and along with his team. Health and lifestyle entrepreneur Collin Mayne works alongside media creator Bryce Keller as part of the business coaching at M Group. Providing clients with essential skillsets to take one’s business to the next level is their goal. They offer various packages for clients to choose from, allowing the client to chose what best suits their needs. Their services range from group or private coaching, weekly live video coaching calls, access to course materials, keynote speakers and access to special events. The Fortitude 100 Program is designed for people who are ready to become elite entrepreneurs and also for those just starting out in business that are wanting to scale.  It’s all about discovery and breakthroughs! Having the ability to uncover an insight, make a decision, discover a truth or experience an “Aha!” moment, will be the reason why your business and your life will never be the same again. Fortitude Fast Track Provide’s a platform where like minded individuals can come together and push each other through to the next level. A community of thinkers, movers, and producers who are hungry to crush their industry providing insane amounts of value to everyone that comes in contact with them.

Edmonton Web Design

 

We do it all: Social Media Marketing. Web Design. Video Production

This project started with web design, but ended with so much more. Our Marketing campaigns are measured by their results: leads that convert into sales; customer acquisition costs that are profitable and sustainable and good return on investment for advertising spend. At Nordic Media, we start with each and every client by determining the real and tangible results that will make their business succeed and build campaigns based upon what it will take to achieve those results. We believe in truthful advertisements and honest marketing. The clients we work with are hand picked and lead with an open heart and mind. We full heartedly support and nurture our brands, by proving nothing but superior service and honest feedback. We have had the privilege of getting to tackle new marketing challenges in various industries and succeeded. 

For those that don’t know us, we are a full creative, marketing and production agency located in Edmonton. The city of ‘champions’.  The home of the Oilers, the Eskimos, the Prospects. The birth place of millions of incredible, creative, and hugely  extraordinary people. The kind of people that can survive, and function in -33 degree weather with still maintaining a friendly smile on their faces. That itself is a marvellous feeling and one that we are eternally grateful for. We are so incredibly proud to be a part of Edmonton, a city that fosters ambition, community engagement and supports one another.  

To contact us or get a quote click here

 

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2019 started with the ultimate bang. We had so many exciting projects on the go and were super jazzed for all of them, especially Jurassic Forest.

About the Park:

For those that don’t know about Jurassic Forest, it is a seasonal tourist attraction located minutes away from Edmonton on Highway 28. Its located in a mature boreal forest and contains dozens of life size Dinosaurs, two kilometres of discovery trails, an adventure playground, mini golf course, a concession, a learning centre and gift shop. Its a great forest adventure and the ultimate way to spend a day with the family.

The General manager and director of marketing at Jurassic Forest came to us near the “end” of our first winter in need for a commercial. Greg and Andi were so down to earth, easy to chat with and were open to all of our ideas. They had an incredible opportunity and budget to have a 15 second commercial to play in almost every Edmonton cineplex theatre. Our vision was to entice the audience in that screening. Showing viewers the adventure that awaits locally, in Edmonton’s backyard.

 

Marketing and Creative:

As a team we decided to mix it up a bit, and show it from the Dinosaurs perspective, of the child entering their park. Our talented graphic designer (who happens to be a huge dinosaur buff) went to town sketching out an incredible story board. Followed by our executive producer converting it to vector animation, and enhancing the viewers experience with exciting sound affects. We strived to make the 15 second commercial impactful, as it was released a couple weeks before the Season’s grand opening.

Our goal was to appeal to families with children and encourage a sense of curiosity about the park. We wanted them to want to know more, so we included the website in the closing scene. Jurassic Forest is hugely underrated and is a paradise for parents and children. Here, kids can learn about artifacts, and the evolution of humans, dinosaur facts as well as be entertained by life size animatronic versions dinosaurs. The Prehistoric park is designed for visitors to learn, discover and explore. The park provides exceptional educational programs aligned with Alberta’s curriculum, corporate events and even does Birthday party packages.

A Rawring time:

This project allowed us to relive our childhood, delve back into our youth and have the ability to create, design and play with dinosaurs. Jurassic Forest, thank you for the opportunity, we had so much fun and cannot wait to play a work party at the Park!

 

Here is Jurassic Forest’s 15 second commercial↓

About Nordic:

We are a full creative marketing agency. Ranging from video production, website design and managing various social media platforms. We take pride in everything we work on. Let us know how we can help you today!

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We kicked off 2019 with a rockstar client, Dr. Michael Major and Verve orthodontics. He is an orthodontist who specializes in Invisalign and owns the coolest office we have ever seen. It’s an orthodontic office/ cafe/ rec- room, all in one. A paradise for children, and a treat for parents.

We first met Michael back in 2018, with talk of bringing awareness to his clinic. He wanted to present the fun and cheerful side of orthodontistry.

 

Majorly Great:

Instead of the traditional, sterile, plain white walled office with maybe a picture of a flower or a landscape awkwardly thrown up to spice things up a little. He opted for lively colours, huge windows and non florescent lighting (thank goodness). He created a gaming room, a foosball corner, provided computer monitors, an espresso and beverage bar and of course a COMFORTABLE seating area. This office really has it all. When creating this local St. Albert Disney Land, he considered what his own children would love to have and brought it to reality. Michael wanted to showcase the amazing space he built, and to encourage a sense of enjoyment in people’s orthodontic journey and development.

We met for lunch at a nearby restaurant, and within the first few minutes we knew he was not a regular, doctor. When he ordered a coke, we were all in. He’s not the stereotypical ‘sugar sergeant’ and instead believes in a balanced lifestyle. He is a world class human and father, and truly understands what a well realistic diet is.

Marketing Strategy:

We wanted to our audience to feel what we feel when being welcomed into Dr. Majors office, being pleasantly greeted with optimism and positive energy. His patients adore him, and his work truly speaks volumes. He’s like a dental magician,  fixing overbites and underbites, cross-bites, overcrowding, spaces between teeth and overcrowding of teeth. Because of his authentic care and devotion to his practice and his patients, we wanted him to be featured in the 60 second commercial. Our production team casted many local actors and featured some of Dr. Major’s friendly staff and even his adorable children. The commercial was running in theatres across Edmonton and St. Albert and was a huge success.Dr. Major truly cares for his clients. He is remarkable at what he does… perfecting smiles and bolstering confidence for all. It was a true pleasure working with you, Michael and we had a blast creating the live. laugh. smile. commercial. 

 


About Nordic:

Nordic Media is a full-service creative, marketing, and production agency focused on delivering exceptional digital media products with clear results.

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Title: 

The Office – Afterlife

Project Description:

Will, a nicer-than-usual atheist, takes a job with a group of misguided immortals to open an earthly office, Afterlife Incorporated, in a mission to help process souls on their way to the afterlife.

Company: 

Nordic Media & Chew on This

Format: 

12 episodes @ 5 to 7 minutes each

Distribution:

Amazon Prime (1st Window)
Digital / Web (2nd Window)

Roles:

(1) Will

Age: 25 to 35

Ethnicity: None-specified
A nicer-than-usual atheist who works with a group of deities who works in IT.

(2) Selene

Age: 20 to 35

Ethnicity: None-specified

The lunar goddess and accountant at Afterlife Inc.

(3) Venus

Age: 30 to 45

Ethnicity: Caucasian

The CEO of Afterlife Inc and the goddess of desire

(4) Jesus

Age: 30 – 40

Ethnicity: Caucasian

Son of God.  Is the company’s Chief Executive Administrative Officer. Enjoys woodworking.

(5) Buddha

Age: 30 to 50

Ethnicity: Asian

Buddha is a deep thinker, but often doesn’t take the advice he gives.  Also likes nice things.  Works as the receptionist.

(6) Hercules

Age: 30 to 40

Ethnicity: Caucasian

Hercules is a hunk.  Loves to workout and have a good time.  Works as the Marketing manager.

(7) Eve

Age: 20 to 40

Ethnicity: Caucasian

Eve is always gunning for Venus’ job.  As the Office Manager it is her business to be involved in everyone else’s business. Known to prone to anger.

(8) Gaia

Age: 20 to 40

Ethnicity: None-specified

Gaia is a peaceful breath of fresh air.  A bit new-age and always concerned about how people are treating the environment.

(9) Joseph Smith

Ethnicity: Caucasian

Age: 40 to 60

Joseph Smith is the nicest person.  He visits the office to check in on the insurance needs of the deities.

(10) Mr. Clean

Age: 40 to 65

Ethnicity: Caucasian

So clean, he is holy…  Can often be a big emotional support and advisor to everyone in the office.

Production Dates:

Tentative Schedule* June 15, 16, 22 and 23

Edmonton, Alberta, Canada

Casting Date:

Saturday, April 20th

Paid:

Prime Video Direct / Equity

Union:

Non-union

To Apply:

Those who do not follow the below details exactly will have their submission rejected.

  1. Email “casting@nordic.media” with subject: “The Office Afterlife Casting”
  2. Indicate the role(s) you would like to apply for
  3. Attach a CV or Resume
  4. Attach a headshot

About Nordic Media

We are an Alberta-based creative agency in Edmonton focusing on marketing our clients through incredible media such as video production, photography, and exceptional advertising.

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===== CASTING CALL =====
(multiple roles)

PRODUCTION: Music Video
BACKGROUND: The theme of the music video is difficultly growing up, bullying, acting out, and “surviving”
PAID: Yes
AGENCIES: Yes
UNION: No
CASTING LOCATION: Edmonton
CASTING DATE: Saturday, September 30th
CASTING TIMES: 11am to 6pm
PRODUCTION LOCATION: Edmonton
PRODUCTION DATE: Wednesday, October 7th (*Tentative Date*)

===== ROLE #1 =====

Role: A Teenage Version of Singer Jessica Green
Gender: Female
Age: 14 – 18

===== ROLE #2 =====

Role: Bully / Student
Gender: Male
Age: 14 – 18

===== ROLE #3 =====

Role: Bullied Student
Gender: Male
Age: 14 – 18

===== ROLE #4 =====

Role: Teacher
Gender: Female
Age: 30 – 60

===== EXTRAS =====

8 x positions available

Role: High School Students
Gender: Male & Female
Age: 14 – 18

===== SUBMISSIONS =====

Please Send:

1) Headshot and/or Links to any actor reels
*REQUIRED*

2) A “CV” or “ACTORS RESUME”
(if you do not have an actors resume, put contact information including cell phone, email, and mailing address)

3) Confirm Availability
*REQUIRED*
– Confirm you are available on Friday, September 29th
– If you can only make the audition at a certain time, please give us the time range (ie. “I can make the audition between 12pm and 3pm)

4) Role(s) Applying Fore
*REQUIRED*

Send the above to the following email address: casting@nordic.media

===== QUESTIONS =====

If you have any questions, please visit our Facebook page www.facebook.com/gonordicmedia and submit a message to us.
LIKE us on Facebook / Twitter / Instagram for more upcoming casting calls and production info: Nordic Media @gonordicmedia

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===== CASTING CALL =====
(multiple roles including pets)

PRODUCTION: Pet Food Commercials

BACKGROUND: The following roles are for upcoming pet food product commercials.

PAID: Yes

AGENCIES: Yes

UNION: No

CASTING LOCATION: Edmonton

CASTING DATE: Friday, September 29th

CASTING TIMES: 11am to 7pm

PRODUCTION LOCATION: Edmonton

PRODUCTION DATE: Wednesday, October 4th (*Tentative Date*)

===== ROLE #1 =====

Gender: Female
Age: 18 – 30
Talents: Approachable / Funny

===== ROLE #2 =====

Gender: Male
Age: 25 – 40
Talents: Strong / Athletic

===== ROLE #3 =====

Animal: Cat

Preference: Fluffy Cat That Has A Sassy Look; Possibly Siamese

Requirements:
– Animal must be well-trained
– Animal can listen to commands
– Animal can sit calmly for long periods

===== ROLE #4 =====

Animal: Dog

Preference: Dog With An Endearing Flappy Face; Possibly Bulldog

Requirements:
– Animal must be well-trained
– Animal can listen to commands
– Animal can sit calmly for long periods

===== VOICEOVER ARTIST #1 =====

Gender: Female

Info: You will be voicing the “sassy cat” from above
Preference: Sassy Personality / Preferably Low Voice

===== VOICEOVER ARTIST #2 =====

Gender: Male

Info: You will be voicing the “Flappy Puppy” from above
Preference: Flappy / Loose Vocal Pronunciations

===== SUBMISSIONS =====

Please Send:

1) Headshot and/or Links to any actor reels
*REQUIRED*

2) A “CV” or “ACTORS RESUME”
(if you do not have an actors resume, put contact information including cell phone, email, and mailing address)

3) Confirm Availability
*REQUIRED*
– Confirm you are available on Friday, September 29th
– If you can only make the audition at a certain time, please give us the time range (ie. “I can make the audition between 12pm and 3pm)

Send the above to the following email address: casting@nordic.media

===== QUESTIONS =====

If you have any questions, please visit our Facebook page www.facebook.com/gonordicmedia and submit a message to us.

LIKE us on Facebook / Twitter / Instagram for more upcoming casting calls and production info: Nordic Media @gonordicmedia

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Casting Call
Casting Call
Casting Call

Film Casting Call for a Marketing Project

 
Please see the information below regarding this upcoming casting call.
 
Role: The Best Friend
Production: Music Video
Age: 18 – 24
Gender: Female
General Info: You will be playing the “best friend” in an upcoming music video, having fun and enjoying a road trip style scenario throughout Alberta
Location: Edmonton / Alberta
Paid: Yes; a stipend and paid hotel / travel / meals
Tentative Production Date: Friday, September 1 to Monday , September 4
 
Please send:
(1) A CV or IMDB link
(2) Include head shots and any other photography relevant
(3) Confirm your availability for the tentative production date
to our casting email “casting@nordic.media”
 
*If auditions / callbacks are needed they will be scheduled within August 2017.
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How does small business compete online?

Before the age of the internet, marketing and advertising for small businesses was difficult. Commercials were expensive to produce and airtime was at a premium, as larger competitors saturated the signals. In the last decade, we have seen juggernauts such as Google and Facebook make advertising more accessible to the mass market. With a few minutes of forethought and some new age tools, any business owner can create an advertisement and target their key demographics (location, age, interests, etc).

Even here in Edmonton, you can advertise across the planet with just a click. Sometimes the response is great and other times a complete failure. So why does one advertisement succeed and the other fail?

It comes down to creativity and quality.

Creativity is important. With the right message, you will have a positive outcome. With the wrong message you could have no outcome or even worse, you could have a public backlash.

In the days when traditional media ruled the roost, advertisements needed to be generic enough to appeal to all segments of the population to improve reception. In the days of digital advertising, messages can be custom tailored and delivered to only those who are most likely to respond. This is the reason why I receive advertisements for beard oil and my wife does not.

The “big players” are constantly battling in the marketplace with creative ways to communicate their products and services. They spend significant resources to develop and market test ideas even before they commence video production or purchase ad space. They have standardized the process and created a semi-scientific process to marketing. The great thing about marketing, however, is that the rules are constantly changing as new technology and creativity interrupt the status quo.

In 2015, 2016, and 2017 Nordic Media partnered with the City of Edmonton to promote their “Front Yards in Bloom” campaign. You likely saw this advertisement at the movie theatres and online. In 2016 Edmonton won 1st place out of all international competitors in the large city category.

 

Quality is the second component. With the age of Facebook and YouTube we have become accustomed to seeing a viral video shot from cell phones garnering millions of views. Many of us think we can replicate the viral video concept and even apply it to our business

If you are thinking this way, then I commend you, as you are ahead of the game. You understand today’s audience wants entertainment mixed in with their advertisements: they want to laugh, cry, and be motivated with your message.

What comes next is usually the part that fails: the execution. Out comes the cell phone video camera, along with a script that no one else vetted. Maybe the script wasn’t as good as once thought or maybe it is just too long considering anything over 45 seconds is going into the “danger zone”. Attention spans are incredibly short in today’s world. That small cell phone microphone was not invented to pickup audio from across the room.

Did you know even in Facebook Advertising each advertisement gets a relevance score? If your score is low, you are paying many magnitudes higher for every engagement you get. Facebook doesn’t want poor ads clogging up their news feeds, so if they are forced to show a low quality advertisement, they will charge a premium for it. A good advertisement should be costing pennies per engagement, while a poor advertisement is costing dollars.

In short: good creative and a quality production is actually pretty tough to master. It does not matter if you are hiring a professional company to do your marketing or if you are doing it yourself. You must research, get critical feedback on your ideas, and produce quality content. Quality marketing doesn’t just help keep market share, it grows the base by attracting new eyes to the business.

In this example the advertisement received a relevance score of 8, meaning the advertisement is having a strong clickthrough rate and the content is resonating with the demographic we targeted.

To finish answering my original question: small businesses compete online through good ideas and quality content. Anyone can have a website and a virtual presence instantly, but getting people to give you their time, attention, and money is much harder.

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Arnold Schwarzenegger in the original Conan the Barbarian (1982)

From our favourite Disney stories to the horror flicks that sent shivers down our spines, movies are constantly being remade and fans everywhere have something to say about it.

Maybe for you its just a money grab, or maybe you’re excited to see the latest one in theatres. Either way you slice it, there’s just no denying that remaking classic films has become a pillar of modern film.

There exists no industry in which the wonders of technology are so apparent and numerous as in the world of film, where every day, reality walks a fine line between science and sheer magic.

The films we love carry us off to a fantasy world, so a lacklustre production can taint that experience for audiences when it doesn’t deliver the adventure. We love to see our favourite actors on screen and it’s tough accepting someone new in their roles. We see re-makes that miss the point of the original story, or changed it so much it became it unrecognizable.

Some re-makes definitely fall far short of expectations. 

If you saw “Clash of the Titans”, you know what great visual effects can do for a feature film without a strong plot line. 

Not much.

The remake of the original Clash of the Titans in 2010 was not well received. It scored 28% by critics on Rotten Tomatoes

“Teenage Mutant Ninja Turtles” really made sure to drive this point home as well.

Nobody talks like that.

Not ever.
Not in the history of talking, OR real life.

And Karate Kid?

Wow.

I didn’t think Jackie Chan could fumble a martial arts movie, but there it is.

Jackie Chan was involved in the 2010 remake of the Karate Kid

Wax OFF, Mr. Chan.

Relief only came from knowing I wouldn’t have to suffer through co-star Jaden Smith attempting a British accent until his later work.

While entertainment changes with the times, classic films often reveal social issues we once faced. They let us travel back in time and get insight into what our society was, is now, and where it’s headed next. These stories are full of wisdom, but fall by the wayside in favour of more visually stimulating productions.
This is to be expected with so much technology, but many films out there today are actually being praised for bringing classics back to life. 

True Grit, starring Jeff Bridges as “Rooster Cogburn”, is considered better than the original by many and was nominated for 10 Academy Awards.

Jeff Bridges in True Grit (2010) was well-received scoring 96% on Rotten Tomatoes.

Ocean’s 11 is another top notch remake. The stylish cinematography, ostentatious wardrobe, vibrant soundtrack and charming cast wowed audiences. Witty dialogue and a well constructed plot put the icing on the cake.

True Lies, with Arnold Schwarzenegger was re-vamped from an obscure french film, “La Totale”. It is the quintessential 90’s action film, wherein Arnie delivers sarcastic one-liners, flies a fighter jet AND dances the tango. 

I’m serious. 

Arnold Schwarzenegger dances the tango with Tia Carrere. Watch it if you haven’t already.

Advances in technology allow for greater excitement and the creation of storytelling techniques which were previously not possible. Now we can take the elements of great storytelling and weave technology into the fabric of our work— exciting the senses and the imagination at the same time with stunning visuals, plus great stories that hold powerful messages to captivate and inspire audiences. By combining these two key elements we build on the great legacy of film over the last century.

So do we really need all these re-makes?

I think so.

We need today’s actors in great roles, growing into tomorrow’s Academy Award winners. We need modern writers to understand the classics, applying their own creativity— making stories interesting and accessible for younger generations. We need audiences to treasure and celebrate the achievements that lead the film industry to this point.

We all need to remember where film came from and not leave important truths behind. Remade films are a pool of wisdom where we reflect on what we learned from the past.

What opportunities lay still untapped for us tomorrow?

-Andrew O’Laney

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