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The latest video production, creative development, and marketing news regarding Nordic Media

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Taking Video Production to Wetaskiwin

Summer of 2019 was an eventful few months to say the least. We had so many exciting projects, but one of the most memorable ones was filming a video production for Edmonton International Raceway (EIR). We were asked to do a 30 second commercial for EIR’s advertisement video for use in social media (Facebook, Instagram, YouTube), to increase awareness! In the 30 second video, we highlighted the facility’s racetrack & pit, while also showcasing the cars and the drivers. Our goal was to emphasize the positive energy at EIR, and emanate the fun and excitement at Edmonton International Raceway! The EIR is located in Wetaskawin and is Western Canada’s only nascar sanctioned race track. The raceway is a complete hidden gem, with fantastic food and super family friendly.

Check out the Race track: Here

Rain, Rain, Go Away… Lucked Out On Filming Day!

As all Edmontonians are aware, our summer was not ‘great’, in fact some would say we didn’t even have a summer. We had 54 days of rain between June and August, and only had a handful of days above 25 degrees celsius. This being said, we were so incredibly lucky to have filmed the video on a day when it wasn’t raining. The crew took an early mini road trip to Wetaskiwin, the home of EIR. It was incredible to see this gigantic race track that can hold thousands of people, with maybe 5 people physically there. We got great shots from various points on the track and in the pit. We mounted GoPros to race cars being driven by professional race car drivers, as they did laps around the track. The smell of gasoline, burned rubber and the sound of the engines roaring and tires squealing was something I had never experienced before. Male and female drivers, took turns zooming with the mounted cameras on their hoods or inside their vehicles. As well, we had one of our cities best drone operators, get gorgeous aerial shots of the race track, and follow cars as they made their way around the pit. We even had the opportunity sit inside their bullet fast, bat mobiles. One would think that after watching Ricky Bobby multiple times, I would have known that race cars do not have doors- NOPE. I ever so ungracefully stumbled through the window and did up the 5 way seat belt. You can see the joy and shame in my face in the photo below.

On set, during video production

Edmonton video commercial

 

 

 

 

 

 

 

 

 

 

 

 

 

 

EIR is home to the only 10 Lap Stock Car Test Drive Experience where “you can drive a real race car on a real race car track” or where you can try your own car on a paved oval race track!

Editing

Editing took about two days of booth time and was completed in house here at Nordic Media. We selected some upbeat music to go with the tone and only had to do a little colour enhancement. We were so happy with the spectacular drone footage and how well it was transitioned into the GoPro and stabilized shots. The video really makes the viewer feel like they are actually at the track, as well as increase their desire to go to EIR. Ultimately, the owners and staff at the Edmonton International Raceway loved the video and resulted in more ticket sales- which is our definition of a successful video production.

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We are an Edmonton marketing agency that focus on delivering superior results through creative, video, and web services to our clients in Edmonton, Alberta and beyond.  We take pride in everything we work on. Let us know how we can help you today by visiting or contacting us.

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Video Production Edmonton

A Production Made With Love

Our video production and community engagement journey working with the Edmonton Down syndrome Society began in April at the Edmonton Chamber of Commerce’s Spring Showcase and social event. Some would call it luck however, we would call it fate. Our booth was about an arms length away from the Edmonton Down Syndrome Society’s. That evening I had the absolute pleasure getting to know Tanya, an inspiring role model and advocate of down syndrome as well as her mother, Rosalind, director of the Edmonton Down Syndrome Society. She was curious about the types of production we do, and if we would consider doing something for EDSS, for their largest and well known fashion show and fundraiser, Uniquely Me. Without hesitation, we were on board and honoured to be a part of this event.

Rosalind and Tanya’s goal was to explain and show people how living with Down Syndrome (Ds) or with someone that has D’s, is often misconstrued. As Tanya fabulously puts it, “we all have genes, mine are just designer’. She is the walking example of an individual who can rock designer genes, because she has been able to afford and have access to speech education. Because she has learned these fundamental communication skill, it has opened so many doors to many other opportunities provided by the Edmonton Down Syndrome Society. Rosalind and Tanya wanted this video production to encourage those attending The Uniquely Me fundraiser to support the Society so they can provide speech pathology to children with Ds.

 

A Society Dedicated To Down Syndrome

Not only does the EDSS provide individuals with down syndrome the opportunities and experiences to learn and grow, but it also provides support community to their families and loved ones as well. EDSS strives to encourage growth and success by engaging individuals to achieve success and happiness in their home, school and community life. By creating awareness about the unique abilities and potential that lies within each and every person born with Ds, our world becomes empowered with knowledge, compassion and inspiration.The Edmonton Down Syndrome Society supports individuals born with Ds and their families in Alberta  from Red Deer north, including Edmonton, Grande Prairie, Bonnyville and Fort McMurray up to the North West Territories.

Creating the Video

In late spring Rosalind reached out to us, to help with production and be a part of their largest event of the year, Uniquely Me. We were so delighted and excited to work with a few families that volunteered to partake in the video. With Rosalind’s top notch organizational skills we managed to film all of the “talents” in 2 sessions. We had the absolute pleasure of meeting Eli and Isaac twin boys, both with down Ds. As well as Alanna, Dr. Melanie Lewis and Judy Meintzer, the speech pathologist. We also also had two very special volunteers Ash Hariharan and Emily Johnson, from EDSS partake in the production and share some of their stories and personal experience.

Giving back to the community Video Production Edmonton marketing

The production was filmed here at our studio as well was all the editing. Rosalind and the Society were fabulous at providing photos and previous footage that were were able to use for this years Uniquely Me event video. When the final product was completed, we sent it Rosalind and the team for approvals and or changes.

 

Uniquely Me, a Night to Remember

On October 23, 2019 as a team we attended the Edmonton Down Syndromes Society’s Uniquely Me, fall fashion and fundraiser. The theme was a Night in Paris. Wow- just WOW. The venue, the decor, the food, the auction items and fashion show- it was simply spectacular. We were greeted with complimentary parking, coat check and a lovely glass of champagne. Server’s were generously offering delicious horderves and the desert table was overflowing with gorgeous deserts and pastries. In the midst of the live auction, our video was played on both big screens. It was an amazing feeling to see a project being used for such a great cause, and it was even greater to see how it touched the hearts of so many people. We wanted people to feel inspired and moved from hearing the many personal stories in our video. As well encourage everyone in the room to help individuals with Ds get the resources for speech pathology. It was such a pleasure to see so many Edmontonians engaging and gathering to support the EDSS.

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Video Production Edmonton

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We are an Edmonton marketing agency that focus on delivering superior results through creative, video production, and web services to our clients in Edmonton, Alberta and beyond.  We take pride in everything we work on. Let us know how we can help you today by visiting our contacting us.

 

 

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