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The latest video production, creative development, and marketing news regarding Nordic Media

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Who is Neuromed?

Last year we met with Ivan and Lisa Murray, the founders of Neuromed Clinic. They are some of the most welcoming, kind hearted and friendly clients we have had the privilege of of working with. They explained their vision to transform lives and treat those suffering from anxiety and depression with Transcranial Magnetic Stimulation (TMS) . They wanted to establish the first TMS clinic in Edmonton and help millions of people with this successful service. We at Nordic, believe that mental health is very important and were so excited to be a part of this transformational and life altering service. Simply put, it is life-changing and we have witnessed incredible transformations in patients who conquered their depression and no longer need medication to get through the day.

What is TMS?
TMS (Transcranial Magnetic Stimulation) treatment is a gentle process that treats using magnetic pulses. These pulses stimulate under-active brain cells, activating them to work more efficiently.The treatment is approved by Health Canada and Food and Drug Administration. It improves or offers complete remission for depression and anxiety. The usual recommended number of treatments is between 20-30 over a period of 4-6 weeks.

About Neuromed Clinic

Dr. Ivan Murray works at the Alberta Hospital, in addition to holding an academic post at the University of Alberta. He has training in neuromodulation from both Harvard and Duke University. As well, addiction and pain management from the Centre of Addiction and Mental Health (CAMH), University of Toronto, Canada and University of British Columbia. He is also a member of the Canadian Neuromodulation Society. Ivan holds master’s degrees in medical science and healthcare management and is registered to practice psychiatry in both Canada and Ireland. Needless to say, he is passionate about mental health.

Lisa is an occupational therapist and currently advises Alberta Health Services as a specialist advisor in rehabilitation and recovery strategies. She completed her BSc Honours degree in Occupational Therapy from the University of Ulster, Northern Ireland and has worked professionally both in Northern Ireland and in an academic centre of excellence, Galway University Hospital, Ireland. She too, has completed specialist training in addiction and pain management through the Centre of Mental Health (CAMH), University of Toronto, Canada. Lisa is also a trained TMS technician and is a member of the Canadian Neuromodulation Society (CNS).

Developing The Brand

Fuelled with passion and excitement about the project, we went ahead and devised a marketing strategy to help people engage with Neuromed Clinic. The most challenging part was developing the brand. We had to develop a unique name, due to trademark law, that could have a global brand here in Canada and in Europe. After many weeks of diligent work we developed the Neuromed Clinic name and logo. We feel this name is professional and also articulate as to the service they provide.

Marketing and Advertising

We developed and produced a commercial advertisement for Facebook, YouTube, and theatres in 4k resolution to gain attention and drive awareness about the service. The results were through the roof. The videos we launched were real life patient testimonials that discussed their experience using the service, and how their lives have improved since starting the treatment. The ads have been performing extremely well.

Since the hugely successful launch of the Edmonton location, they recently expanded to Dublin, Ireland where they opened a second location at the Northbrook Clinic.  The National Institute for Health and Clinical Excellence in the United Kingdom recently approved the service in 2015. We’ve had an amazing time marketing in Europe

 

About Nordic Media

At Nordic Media we work with amazing clients from Edmonton, Canada, and across the United States to market and advertise their amazing products and services through captivating creative and world-class video production.

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